CSM Magazine

DECEMBER 20, 2021

The need for a powerful brand has never been clearer: companies with top brands significantly outperform their peers , and now, more than ever, purchasing decisions revolve around what a brand means and stands for. Brand building requires research, investment, and innovative approaches.

Brands 52

Brands Strategy Social Media Trends 52

Oracle

NOVEMBER 8, 2019

According to Content Marketing Institute’s (CMI) 2018 Benchmarks, Budgets, and Trends—North America report , 31% of respondents rated their organization as doing a fair or poor job of aligning metrics with content goals. Goal #2: Increase brand awareness. Goal #1: Site structure and performance.

Brands 104

Brands Marketing Metrics B2C 104

ReviewTrackers

JULY 11, 2018

Franchise marketing in today’s digital world can be challenging and complex. In this post, we’ll walk you through a few digital marketing strategies and tactics for each of your franchise locations, all of which can and ideally should be aligned with a broader corporate or franchisor-level strategy.

Strategy 95

Strategy Marketing Social Media Case Study 95

Lumoa

DECEMBER 19, 2023

From enhancing customer support experiences to predicting market trends, AI empowers businesses across industries to make data-driven decisions that resonate with their audience. Detect liked or disliked product or service features AI for sentiment analysis is a game-changer, not just for marketers.

Analysis 208

Analysis Social Media Trends Feedback 208

Lumoa

FEBRUARY 6, 2018

What are, in your opinion, the top challenges in customer experience that companies should be aware of in 2018? Now, luckily for everyone and especially the customers, more and more brands put more and more effort into developing its customer experience. Companies do marketing, sales and CRM – the customer does the experience!

Customer Experience 324

Customer Experience Customer Centricity Self Service Culture 324

Kayako

JANUARY 24, 2018

Which brings me neatly toward 2018’s customer service trends: Customer Service Trends 2018: Creating Effortless Customer-Centric Experiences. Navigate the trends: Customer-centric through a customer experience strategy. Self-service will become a form marketing. Consumers want a messaging experience over live chat.

Customer Centricity 208

Customer Centricity Self Service Trends Customer Experience 208

Oracle

JANUARY 25, 2018

Tamara McCleary (@TamaraMcCleary) is a renowned marketing technology expert, named the #1 Most Influential Woman in Martech by B2B Marketing. She is the CEO of Thulium, a digital marketing consulting agency that has worked with clients like Verizon, IBM, Kawasaki Motors USA, and the United States Department of Defense.

Tips 110

Tips Customer Experience Social Media Consulting 110

Oracle

DECEMBER 26, 2018

As 2018 draws to a close, we’re looking back at the year’s biggest AI innovations. This year, brands explored the right questions to assess AI readiness, as outlined in “Ready for Machine Learning and Artificial Intelligence? Here’s a closer look at key AI innovations that made a splash in 2018.

Innovation 105

Innovation Chatbots Healthcare Brands 105

Oracle

JANUARY 24, 2018

Here are four tech trends that are driving innovation in CRM in 2018, and helping organizations reach and engage their target audiences across channels. Artificial intelligence will prove to be one of the most prominent means of innovation in CRM in 2018. Read more on trends in CRM software in 4 Trends for CRM in 2018.

CRM 111

CRM Trends Software Customer Relationship Management 111

Alida

NOVEMBER 10, 2017

Which emerging technology trends will shape the business world in 2018, and how will they change consumer behaviors and expectations? For 2018, experts believe smarter, cutting-edge technology will enable companies to provide better customer experiences and get more useful insight and data. Intelligent apps, analytics and things.

Trends 174

Trends Retail e-support Technology 174

Oracle

SEPTEMBER 12, 2018

Oracle OpenWorld 2018 will take place October 22-25 in San Francisco, with over 1,000 planned sessions on topics including transformational technologies, growth acceleration, intelligent cloud applications, and more. Here are 5 of the upcoming, can’t-miss marketing-focused sessions. Data 101: What All Marketers Need to Know.

Marketing 66

Marketing Omni-Channel B2B Strategy 66

Oracle

DECEMBER 27, 2018

In 2018, the customer experience was front and center for businesses. Whether you’re focused on building stronger relationships with existing customers or attracting new prospects, brands are taking their CX strategies, technology, and approaches to the next level. Cloud technologies powered a better customer experience.

Trends 88

Trends Customer Experience Retail Conference 88

C3Centricity

APRIL 17, 2018

Everyone is talking about customer first strategies and why they are important. In its simplest form a customer first strategy is about thinking customer first in everything you do. What a Customer First Strategy is not. I have seen a customer first strategy defined as. What a Customer First Strategy is.

Strategy 189

Strategy Customer Centricity Innovation Airlines 189

Optimove

JUNE 16, 2022

In a world where most consumers want to know what brands are doing to address environmental issues, sustainability is expected to be standard business practice. ” Meeting the needs of the present without compromising the future is not only an environmental challenge; brands face it in all facets of their business.

ROI 52

ROI Strategy Marketing Fashion 52

C3Centricity

AUGUST 20, 2017

Do you know how you’re going to beat the competition in 2018? Whatever is in your plans, now is the time to review them and decide the very best strategies and tactics for meeting them. Of the three strategies, the first seems to be the one that most organisations immediately think about when looking to grow their business.

Innovation 120

Innovation Competitive Advantage Meeting Strategy 120

ReviewTrackers

MARCH 26, 2018

When you were applying to jobs right out of college, your advisor, family and friends may have told you to watch what you post on social media because you had to create a positive online brand reputation to get a job. Olenski argues that brands should not think of reputation management, but instead, reputation marketing.

Brands 82

Brands Marketing Social Media Sports 82

Second to None

JUNE 5, 2018

He is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. This can be done successfully by using CX tools, like journey mapping, which can be applied on a day-to-day basis for solving the obvious business challenges posed by the B2B CX strategy in 2018.

B2B 63

B2B Strategy Customer Journeys Voice of Customer 63

NetBase

JULY 30, 2020

It has definitely captured brands’ attention, as we see many adjusting their marketing strategies and finding new purchasers on podcasts. Here we’ll take a peek into the podcasting space to see what is making it so enticing for brands. The future of podcasting from a market and consumer standpoint.

Brands 97

Brands Advertising Trends Consumers 97

ijgolding

JANUARY 22, 2018

In our modern business landscape, especially with the ever-growing presence of social media in our daily lives, providing consistent positive customer experiences has become critical to maintaining a favourable brand reputation. Ensure that your site runs quickly and test repeatedly for glitches.

Customer Experience 191

Customer Experience Social Media Abandon Rate Conference 191

Optimove

AUGUST 11, 2022

That is certainly not the case with many brands’ new clients’ acquisition fixation. Running with that metaphor, marketers continue to buy the same overly expensive shampoo, but instead of using it, they just buy the same one the next day. It’s fair to say that we as marketers aren’t doing ourselves any favors.

Brands 52

Brands Fashion CRM Ecommerce 52

NetBase

JULY 19, 2019

Instagram is the place to be for brands right now, assuming you have anything visual whatsoever to talk about. Here’s why – and how, with five tips for developing a successful Instagram marketing strategy. 28% in 2016 to 35% in 2018. It’s important to understand that any consumer-facing brand can do well here.

Tips 49

Tips Strategy Marketing Trends 49

Eptica

JANUARY 9, 2019

Date: Wednesday, January 9, 2019 Author: Anne-Claire Bellec - Marketing Director Reviewing 2018 – our top 10 blog posts from the year. Author: Anne-Claire Bellec - Marketing Director As we come back to work after the holiday season and settle into 2019, it’s a good time to review last year and what we’ve learned.

Average Handle Time 89

Average Handle Time Self Service Chatbots ROI 89

Hero Digital

DECEMBER 11, 2018

But as products and services continue to emphasize customer satisfaction, the future of brand differentiation will be creating emotional brand experiences. Brand loyalty is at an all-time low, but values-driven connections are tipping the scale for customers across generations. Enter your brand.

Omni-Channel 42

Omni-Channel Connections Brands Healthcare 42

NetBase

JULY 8, 2020

Brand strategy planning requires accurate and transparent consumer and market intelligence , or you’re starting at a deficit. And our recent report on The Importance of Market Insight for Brand Strategy pairs well with our 2020 Report on How Social Analytics is Important to Brand Management for this purpose.

Brands 70

Brands Analytics Report Consumers 70

ReviewTrackers

JULY 23, 2018

7 Social Media Marketing Strategies to Drive Results . That’s why you have to develop an execution strategy; otherwise, your content runs the risk of falling through the cracks. Do you want to increase brand awareness, drive higher customer engagement, generate leads, or reduce marketing costs?

Social Media 63

Social Media Strategy Marketing Multi-Channel 63

ShepHyken

DECEMBER 31, 2018

Customer Guru) As we bid goodbye to 2018 and usher in 2019, we have made some customer-centric resolutions for this new year. As we move ahead, customer experience will be the only differentiator between brands. So, it is imperative that all brands focus more on the customer. There’s something here for every type of business.

Customer Service 96

Customer Service Touchpoint Customer Centricity Customer Service Training 96

Comm100

DECEMBER 1, 2017

2018 is just around the corner, which means that companies around the world are planning (or have already planned) their business goals for next year. CCW Digital, in their latest Winter Executive Report, studied a wide range of organizations to discover the most popular goals and strategies for call centers in 2018.

Contact Center 105

Contact Center Report Customer Journeys Customer Centricity 105

ShepHyken

OCTOBER 15, 2018

Meanwhile, countless brands toil away in obscurity hoping someone will notice them. Word of mouth marketing shouldn’t happen by accident. MyCustomer) When it comes to collecting customer feedback, brands shouldn’t fret about the odd negative review. It should be about getting the numbers up. So, how do you get feedback?

Customer Service 86

Customer Service Automotive Tips Feedback 86

Comm100

AUGUST 23, 2018

It’s 2018, and customer expectations are changing faster than ever. This blog post is not about the top customer service trends to watch out for in 2018. The following best practices set contemporary leaders in innovation apart from the pack and represent what exceptional customer service looks like in 2018.

Exceptional Customer Service 100

Exceptional Customer Service Customer Service Chatbots Hotels 100

Prophet

DECEMBER 21, 2018

We help the world’s most beloved brands drive growth by mining consumer insights; developing breakthrough digital strategies and creating relevant brands and experiences. Prophet’s Top 15 Blog Posts of 2018 In case you missed any of these the first time around, […].

Consulting 45

Consulting Brands Consumers Strategy 45

Oracle

MAY 29, 2018

At the Gartner Digital Marketing Conference 2018 in San Diego, I got a good look at all the ways that marketing will change over the next 5 to 10 years. Here are 3 takeaways from the conference that every marketer should consider when looking ahead. Marketing and CX are better together. How about Alexa?

Conference 49

Conference Marketing Virtual Agent B2C 49

Optimove

DECEMBER 18, 2018

Another year (almost) behind us, another Optimove Connect in the relationship marketer’s books. 2018 brought twice as many pink-hued lightbulbs, shining a light on 500 attendees, 12 workshop leaders, and 15 speakers sharing, absorbing, and discussing the current and future state of CRM. Panelists Prof. The Amazon era is in full swing.

Connections 53

Connections Conference CRM Consumers 53

Ann Michaels and Associates

DECEMBER 27, 2018

So make sure those reviews reflect you and your brand in the best possible light.??The 92% of B2B buyers are more likely to purchase after reading a trusted review (G2 Crowd and Heinz Marketing, 2017). 67% of B2B buyers want to see a mix of positive and negative reviews (G2 Crowd and Heinz Marketing, 2017). •

B2B 73

B2B Hotels Consumers Brands 73

Think Customers

OCTOBER 5, 2020

users, up 800% from January 2018 (it has 850 million monthly active users worldwide). Marketers are eager to engage TikTok’s rapidly growing audience but like any platform, there’s an art and a science to creating content that will resonate on the video app. What makes TikTok such a compelling platform for consumers and marketers?

Marketing 52

Marketing Strategy How To Omni-Channel 52

Hallmark Business Connections

AUGUST 11, 2021

This article was originally published on Content Marketing Institute. Do you remember the last marketing email you opened? What has made the brand so successful (PetSmart acquired it for $3.35 If you’re looking for a way to make your brand stand out, consider zigging while others zag. Chances are, the answers are no.

Marketing 74

Marketing Social Media Omni-Channel Handbook 74

C3Centricity

JUNE 28, 2018

What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer? A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Let’s start at the beginning; marketers, what opportunities are there so that you can keep your job? Why is this?

Marketing 149

Marketing Analysis Brands ROI 149

Alida

SEPTEMBER 21, 2018

The Customer Intelligence Summit brings together some of the brightest minds in research, marketing, customer experience and product innovation to discuss the latest trends, share best practices and discover the newest innovations in the industry. Marketing is about work that matters for people who care,” Godin argued in his presentation.

Innovation 145

Innovation Feedback Customers Engagement 145