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How Brands Cash In On March Madness

QuestionPro Audience

ESPN.com reports an estimated 70 million brackets were filled out in 2017, to a total of $10.4 Brands know they have an opportunity to reach a large audience, and spend the month engaging consumers via social media and advertising. billion in corporate losses in 2017. billion overall in bets. increase from 2016.

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How Top Performing Contact Centers Will Own 2017

Storyminers

This article appeared first January 10, 2017 at SharpenCX.com. 2017 will be a year defined by how well companies continue to adapt to customer expectations—like the ability to get good service at any time of the day, via any device. How do you expect customer expectations to change in 2017? Here’s what we learned.

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Shared value is the customer experience of the future: 5 key takeaways from the 2017 Asia Pacific Customer Intelligence Summit

Alida

On July 13 2017, over two hundred Vision Critical customers, insights, marketing and CX professionals gathered in Sydney for the Asia Pacific Customer Intelligence Summit, Vision Critical’s 7th annual customer summit. Creating shared value is essential for developing an authentic brand and truly connecting with customers.

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Local Search and Online Reviews Survey 2017

ReviewTrackers

Key Takeaways from ReviewTrackers Local Search and Online Reviews Survey 2017. About the ReviewTrackers Local Search and Online Reviews Survey. In January 2017, ReviewTrackers reached out to a U.S. based consumer panel with a 39-item, two-part survey. Read on for a summary of our survey findings.

Survey 101
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Employer Brand Stats You Need to Know

ReviewTrackers

Your organization’s ability to build a strong employer brand is a major growth driver. But it takes more than posting job openings on LinkedIn or designing a fancy Careers page to create a brand that resonates with job seekers. Managing your employer brand should be a priority.

Brands 123
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What is Reputation Marketing? The Complete Guide for Brands

ReviewTrackers

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. According to Steve Olenski , contributor for Forbes, many brands don’t think about reputation management until a company crisis occurs.

Brands 104
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Smaller Employers May Find College Hiring A Little Easier This Year

QuestionPro Audience

Smaller companies and those without a big national brand may find recruiting the Class of 2018 a little easier this year. The annual college recruiting survey from NACE found employers plan to hire 4% more grads this year than last.

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