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Why Technology Won’t Help You Understand Your Customers

C3Centricity

Do you believe that using technology to understand customers is the only way today? In today’s data-rich environment I’m not really suggesting that you actually ignore data nor technology! Consumers are adapting their behaviours to the trading of their personal information. Is this your case? So what should you do?

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Are you ready for MadTech? 3 tips to help you prepare

ECXO

The term “MadTech” was coined in 2015 by David Raab, founder of the Customer Data Platform (CDP) Institute. In its most basic sense, it’s the merger of marketing technology (MarTech) with advertising technology (AdTech). But an even greater challenge lies on the horizon: integrating marketing technology with advertising.

Tips 129
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Long-term care needed: The cure to health care’s patient experience problem

Alida

Consumer expectations are higher than ever, and patients won’t tolerate a subpar experience from health care providers. If you examine the organization charts of many hospitals today, you’ll find a complicated system that has lot of overlaps. Build your technology stack to better serve patients. Not necessarily.

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Machine Learning vs Artificial Intelligence – Understanding New Business Technologies

Oracle

Artificial intelligence (AI) has been the stuff of science fiction for decades, yet technology is finally bringing intelligent computer systems to life. When it comes to how to use these new technologies, it’s important to think beyond just machine learning vs artificial intelligence and understand how they can work together.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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How Millennials Are Changing the Wedding Industry

QuestionPro Audience

TECHNOLOGY. Smartphones are making wedding planning easier for many couples, as usage increased from 89% in 2015 to 92% in 2017. QuestionPro Audience provides our clients with access to more than 5 million active consumer respondents, who are pre-screened and qualified candidates for high-quality data collection.

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What does customer relationship *really* mean to you?

Alida

To keep up with rising consumer and market expectations, an ever increasing number of companies are now prioritizing becoming customer-led. The race towards customer-centricity is driving some the biggest trends in business technology. billion in 2015 —up 12 percent from the previous year. billion in market value by 2018.