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Are Loyalty Cards Dead?

Beyond Philosophy

If you’re like me, you have loyalty cards for three different supermarkets, a half dozen airlines, several hotels, a dozen or so assorted retailers and the local frozen yogurt shop. No of course not, and that’s the problem with calling these pieces of plastic “loyalty cards.” As I’ll discuss later, most consumers are a lot like me.

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The Collaborative Journey Behind OptiGenie: Thanking a Village   

Optimove

But we didn’t reach this milestone on our own; it took the collective wisdom and support of our employees, clients, partners, and consumers. This approach ensures that when brands integrate with Optimove, they embark on a strategic path toward securing lifelong customer loyalty.

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The Role of Online Reviews in Shaping the E-commerce Experience

SurveySensum

It is affecting how consumers find, evaluate, and purchase products. They may seem like mere comments and ratings, but they are a critical factor influencing consumer behavior, brand image, and market trends. They’re necessary guideposts for informing consumer choices and showing businesses what their target consumers want.

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Would Consumers (Really) Spend More For Better Service?

Beyond Philosophy

Sometimes it is differentiating, and offers consumers definite benefits – such as practiced by companies like Zappos, Wegmans, Ritz Carlton, Rackspace, Southwest Airlines, Trader Joe’s, Amazon, Baptist Health Care, and Zane’s Cycles – and sometimes it is just one of multiple factors which contribute to customer loyalty or disloyalty behavior.

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CX leaders: Don’t let empowered consumers pass you by

OpinionLab

Empowering your consumers is the key to improved customer experience. I’ll always remember a session at an Advertising Research Foundation conference in 2008 delivered to an audience of consumer research professionals in New York City. Empowered consumers need to believe they have a share, she reasoned.

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Optimove 2023 Year-end Letter to Stakeholders 

Optimove

To the Stakeholders of Optimove: At Optimove, we have the job of ensuring that leading brands create deep, lasting relationships with their consumers. However, this method has proven rigid and unable to meet consumers on their terms. Brands discovered that with customers in control, they gained their unwavering trust and loyalty.

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Reconsidering Loyalty: Top Loyalty Trends for 2019

Currency Alliance

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Greater investment to meet consumers’ insatiable appetite for experiences.

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