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A digital strategy expert on health care’s $9 billion opportunity

Alida

Today’s empowered patients are demanding more from health care providers, and as a result health systems are investing more in new technology. By investing in new technologies like self-service kiosks and big data analytics, health care providers are aiming to improve the patient experience and drive satisfaction and CX scores up.

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All About Connect: Optimove’s User Conference, March 20-21, 2024, in London

Optimove

Rusty Warner, Vice President and Principal Analyst at Forrester As B2C marketers, we are bombarded with technology – but which ones will deliver returns, and which will end up costing money and customer loyalty? Since 2012, Optimove has revolutionized marketing by focusing on Customer-Led Marketing programs.

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Build a multilingual automatic translation pipeline with Amazon Translate Active Custom Translation

AWS Machine Learning

So far, D2L has been adopted by more than 400 universities around the world, such as the University of Cambridge, Stanford University, the Massachusetts Institute of Technology, Carnegie Mellon University, and Tsinghua University. In this post, we present a solution that D2L.ai

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Gen Z Mobile Marketing: 7 Tips to Capture Interest and Drive Engagement

Optimove

Born between 1997 and 2012 and raised alongside Internet technology since the very beginning of their lives – they hold in their hands (literally, ninety-eight percent own a smartphone) an estimated annual purchasing power of $143 billion. Gen Z today comprises around one-third of the world’s population. Tip #3: Make it snackable.

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QR Code Marketing for Mobile First Brands 

Optimove

million people in the US will be using QR codes by 2025 – not bad for a technology that’s had more than its fair share of naysayers! How to use QR Codes across your marketing channels Suitably inspired? Coca-Cola set a prime example back in 2012 when consumers were relatively new to QR scanning.

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Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?

C3Centricity

So just how long have you been in your position? A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Compare this to Google’s search and cloud technology; pretty limiting if you ask me. Use balanced analytic approaches. Cultivate analytic marketers.

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ROI of Social Customer Service: How to Calculate It and Create a Strong Business Case

Natalie Petouhof

The report goes into a lot of detail so it’s clear how to calculate the ROI of social customer service: Many brands have experienced incidents where not taking care of an issue turned into a social media nightmare. How to Calculate Social Customer Care ROI. Calculating Costs. Calculating Gains.

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