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Top 5 Customer Service & CX Articles for Week of March 18, 2024

ShepHyken

by Dan Gingiss (Dan Gingiss) Today, your customers compare you to every customer experience they have with every other brand. They no longer compare you to direct competition but to the best experience they have from any company or brand. And beyond loyalty is a brand fan. Do You Know Who Your Competition In Business Really Is?

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Three tips to better mitigate risk and ensure successful brand launches [for IP professionals]

Clarivate

Trademark research and risk assessment are essential to successfully launch a new brand. When IP professionals provide fast and accurate answers to critical launch questions, they not only help brand owners make more confident business decisions, but they also become invaluable strategic partners.

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Customer Experience Management is Essential to Your Business

Feedback

Managing the Customer Experience. For businesses, this means managing people’s experience and dealing with massive amounts of customer feedback about your company, products, and services. Through customer experience management, you can spur innovation in all key touchpoints where customers have interactions with your company.

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Brand Move Roundup – May 7, 2020

C Space

The Brand Move Roundup – May 7, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Heineken bought a minority stake in 2018, injecting £40m into the company.

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Would Consumers (Really) Spend More For Better Service?

Beyond Philosophy

Sometimes it is differentiating, and offers consumers definite benefits – such as practiced by companies like Zappos, Wegmans, Ritz Carlton, Rackspace, Southwest Airlines, Trader Joe’s, Amazon, Baptist Health Care, and Zane’s Cycles – and sometimes it is just one of multiple factors which contribute to customer loyalty or disloyalty behavior.

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Guest Post: Customer Experience: Expectation vs. Reality

ShepHyken

Consumers today expect speedier access to services than ever before. Companies failing to meet good customer experience lose out on their customers ( American Express Survey 2011 ). Estimations show that about 78% of consumers on a transaction did not choose to make an intended sale. . Use password management tools .

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Energy Providers Inundated with Customer Calls Due to Price Hikes, Infinity Data Reveals

CSM Magazine

“The increase in calls around price cap announcements clearly reflects consumers’ anxiety around the price hikes. Doing so can enable brands to pinpoint why certain agents have enabled a positive call experience, and then train and upskill the rest of their agents based on this insight.

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