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Retail Consumer Trends and Real-Time Feedback: Monitoring How Price Hikes Impact Market Sentiment

Lumoa

According to Deloitte’s Global State of the Consumer Tracker survey, 77% of retail consumers are concerned by the increasing prices of everyday products. Now, each retailer is tasked with determining the impact of price hikes on its own target audience and how this change compares to general retail consumer trends.

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Top 5 Customer Service & CX Articles for the Week of August 7, 2023

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. My Comment: I love a great list, and there will be a few of them on this weekly roundup of excellent customer service and CX articles.

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5 Top Customer Service Articles of the Week 6-13-2022

ShepHyken

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. It was originally established in London as a way to expand newspaper sales. This article has the answer. (The Sign Me Up! Not anymore!

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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

The CXO’s influence reaches across call centers, marketing, sales, billing, customer support, and other areas where a customer-centric approach is necessary. According to a 2009 survey , over 2/3rds of marketing professionals admitted companies needed a CCO. Those are just some examples; one can try out many other ideas.

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‘More than just the product’ – the evolution from product centric to customer centric

ijgolding

I recently read an interesting article about book stores. The very first sentence of the article stated: ‘Independent bookshops need to make readers feel special in order to compete in the internet age, say book trade experts’. During the same period, sales of ‘ebooks’ rose 134%. You can read the article in full here.

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7 Books You Need to Read to Ace Any Marketing Assignment

CSM Magazine

These works examine advertising strategies more thoroughly than most online articles. Since technologies and consumer behavior changed, the approach to advertisements must differ, too. The book was originally published in 2003 and re-released in 2009, but it stays relevant today as well.

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How NOT to survive in a disrupted world – the case study of UK retailer, FatFace

ijgolding

In April 2018 I wrote an article for my column in customerthink – it was called ‘Transform or Die! In the UK, retailers have been struggling with this concept since the demise of 100-year-old Woolworths in 2009. Less than a month ago, my wife, Naomi, bought some items from FatFace in their summer sale.