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Using Hootsuite to Manage Social Media and Improve Your Brand Reputation

InMoment XI

Social media can play a crucial role in your organization’s ability to manage and deliver more meaningful and integrated customer experiences. Hootsuite is one of today’s most widely used social media management platforms. What is Hootsuite? What is Hootsuite?

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How B2B Brands Can Benefit from Social Listening

Brandwatch CX

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

B2B 59
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How B2B brands can benefit from social listening

Brandwatch CX

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

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Why listening to customers matters in a recession

Thematic

Your customers share how they feel, and what they do and don’t like about products and services all the time. Think surveys, posts on social media, online reviews and chat logs. How to use customer insights to your advantage: 1. During the 2008 recession, Starbucks came under threat.

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Guest Post: How To Collect Marketing Insights That Can Improve Customer Service

ShepHyken

He shares the process of conducting consumer research and how to implement your findings into the customer experience. In order to receive the full benefits of consumer research, one must be methodical about how to approach their inquiries. In 2008, consumer research helped customer service at the world’s largest coffee chain.

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DO YOU STILL NEED SALESPEOPLE?

ImprintCX Articles

By November 2008, the company filed for bankruptcy, and the sales team elimination was a contributing factor to its demise. Answering questions holds less value, as customers increasingly rely on peer-to-peer, social-media-based answers. Knowledge dispersion and price negotiations are no longer their primary contributions.

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The complaining habits of public figures – Matt Allwright

Helen Dewdney

3) How well do you know your legal rights (would be the Consumer Rights Act , different sectors regulations etc. I had the 2008 (amended 2014) Consumer Protection from Unfair Trading Regulations down pat. 5) If you receive poor service how many people do you tell? 6) If you receive good services how many people do you tell?