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Brand Portfolio Secrets to Success (The 5 Things You Need to Know)

C3Centricity

How do you know when you have too many variants in your brand portfolio? One of the most popular evergreen posts on C3Centricity is “The Beginners Guide to Brand Portfolio Management.” consumer #brand #Marketing Click To Tweet. CORPORATIONS ARE BRANDS TOO! That’s great news for marketers, less so for brands.

Brands 218
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Top women CXOs

CloudCherry

Jeanne is the author of the famous book, “Chief Customer Officer” (Jossey-Bass, 2006). What sets Melinda apart is her unique experience, her deep understanding of how a customer experience strategy is established early, and how it must evolve over time as the business grows. Melinda Gonzalez. Lynn Baker.

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How Do Luxury Brands Meet The Needs of Consumers Right Now?

NetBase

Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. Here, we’ll take a look at some of the some of the changes taking place in the market and what luxury brands are doing different to meet the needs of consumers right now. Finishing 2019 with a brand value of $47.2

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Brand Move Roundup – June 25, 2020

C Space

The Brand Move Roundup – June 25, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. Schott Foundation.

Brands 52
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Brand Move Roundup – July 24, 2020

C Space

The Brand Move Roundup – July 24, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52
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Score 100 for CX in The 90% Economy webinar

inQuba

With GDP slashed, The 90% Economy is a world where building brand trust, digital engagement, and building customer rapport move to center stage in order to optimize customer retention and value. CX & Strategy Execution, Creative Catalyst, Author. CX & Strategy Execution, Creative Catalyst, Author. Lior Arussy.

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Master Experience Leadership Now

ClearAction

This is in contrast to Experience Management maximizing brand allies via referrals and quick wins, and Touchpoint Management maximizing revenue (or productivity for employee experience or nonprofits or governments) by reversing and offsetting churn. This is brand integrity. It maximizes lifetime value by preventing value roadblocks.