How to Engage Customers – “Hearts, Then Charts” White Paper
DECEMBER 2, 2015
Almighty Chief Strategy Officer Ian Fitzpatrick recently wrote and published the white paper, “Hearts, Then Charts,” which offers a practical framework for aligning organizations with their customers to create a customer-centric culture. The paper foundation is based on interviews with 500+ stakeholders from a range of enterprise organizations. At the center of the paper is the idea that we need to refocus our energies on outcomes.