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Valero Mystery Shopping Delivers Consistent Brand Experience and Increases Sales

InMoment XI

Overview Valero Energy Corporation is an international manufacturer and marketer of transportation fuels and petrochemicals. Today, Valero sells products to both the wholesale rack and bulk markets, and approximately 7,400. million barrels per day. View Article.

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Valero Mystery Shopping Delivers Consistent Brand Experience and Increases Sales

InMoment XI

Overview Valero Energy Corporation is an international manufacturer and marketer of transportation fuels and petrochemicals. Today, Valero sells products to both the wholesale rack and bulk markets, and approximately 7,400. million barrels per day. View Article

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B2B Customer Experience: The Complete Guide

InMoment XI

In competitive B2B markets, where products and services may be similar, customer experience becomes a key differentiator. Social media marketing platform Hootsuite leverages InMoment to make the Net Promoter Score (NPS) methodology central to its operation. Loyal customers are also more likely to recommend the business to others.

B2B 551
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Transportation Electrification: Siting and Deployment Strategies for DC Fast Charging Networks

West Monroe

However, developing DCFC networks along highways and major transportation corridors can present a number of unique infrastructure challenges and requires a cross-agency approach. Panelists: Carine Dumit , Director, Market Development & Public Policy, EVgo. Adam Ruder , Assistant Director, Clean Transportation, NYSERDA.

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CX 101: Demographic Segmentation

InMoment XI

Even within a single family, there are different types of people with different values, concerns, and priorities—now consider how much variance there is in a national or global market campaign. Demographic segmentation is just one part of the puzzle, but an essential tool for competitive marketing, especially in the digital space.

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How New York-Based B2B Market Research Companies are Helping Firms Navigate a Post-Pandemic Market

CSM Magazine

Businesses seeking to navigate a post-pandemic market must ensure they have access to the most recent research results. Post-Pandemic Market B2B market research organisations in New York offer customised services to assist businesses in making educated decisions.

B2B 52
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How to Improve Customer Retention

InMoment XI

There is something to be said about how vital it is to leverage market research to understand your non-buyers so you can convert them into customers. But with such a crowded market, that is easier said than done. But focusing on how to improve customer retention is just as important, if not more. What Is Customer Retention?