Shopping for Experiences, Not Products: A Primer on Retail Customer Experience in the Experience Economy
InMoment XI
AUGUST 15, 2022
Retail brands’ primary objective used to be providing a great product , but as competition heats up and consumer expectations grow more complex, retailers need to find new, bolder ways to stand out from the crowd. On the other end of the spectrum, it’s extremely disruptive to a customer when a product’s online and in-store price tags differ.
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