article thumbnail

White Papers and Business Plan: The Main Differences

CSM Magazine

When owners of companies think about documentation, they sometimes choose between white papers and business plans. White Papers in Brief. A white paper is a document that consists of information about a product or service. There are the most popular types of white papers: 1. Market Research.

B2B 52
article thumbnail

Personalization In Sales Leads To Increased Loyalty and Repeat Business

Integrity Solutions

Mastering the human side of selling is key to sales success, but what does phrase that mean exactly? At its essence, humanizing the sales experience is really about personalization. The desire for a personalization in the sales experience has only grown in recent years. The same holds true across the sales-service continuum.

Sales 107
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

12 Qualities of Good Survey Questions

InMoment XI

Clients frequently ask InMoment XI Strategist Eric Smuda how they can improve their response rates, which is a significant issue in the customer feedback and market research arenas. Find out in this white paper by expert Dave Ensing! Is there empirical evidence to back up this perception? Dave Ensing has the answers here!

Survey 260
article thumbnail

Essential Aspects of Sales Training

Integrity Solutions

What Is Sales Training? Sales Training – at its heart – should be about learning to uncover and identify customer needs, thus creating value and providing service. Successful sales people know is about doing something for the customer – not to the customer.

article thumbnail

Is your CX program just running in the background? It shouldn’t be!

Daniel Group

It is as if collecting feedback is their CX program. Collecting feedback is only part of an effective CX program. Translating the feedback into action and change is even more critical. It is more critical for many reasons, but the impact on sales is an important one to keep in mind. 30-40% of customers make referrals?

article thumbnail

5 ways speech analytics can plug your customer service intelligence gap

Vonage

Although surveys are currently the number one method businesses use for measuring feedback, speech analytics provides much more insight around the customer experience. If surveys are the main method for measuring customer feedback, focus groups are the favoured technique for finding out what they want.

Analytics 133
article thumbnail

Missing Customer Feedback? 9 Tips for Effectively Promoting Your Customer Satisfaction Survey

Comm100

Depending on how the survey is designed, customers can convey their opinions by providing ratings, answering multiple choice questions, by filling out text boxes, or even by giving vocal feedback. The general rule, however, is that the shorter and easier to answer the survey, the more likely customers are to provide their feedback.