Doing Net Promoter Score Wrong? A Look at Customer Surveys Gone Awry
AskNicely
OCTOBER 24, 2018
Most companies understand that Net Promoter Score is a measure of customer loyalty and loyalty leads to customer retention and growth. Savvy business leaders work to ensure those outcomes by making Net Promoter Score a key performance indicator. They give this KPI to their marketing department or customer success team. However, while these teams are incented to execute, they often arrive back at a common set of challenges: Low Response Rates.
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