Going Customer-Centric: The 4 Toughest Challenges to Confront
Optimove
NOVEMBER 29, 2018
Sometimes our perception of our business is completely different from how we are perceived by others. According to Capgemini, 75% of businesses believe they are customer-centric, whereas only 30% of consumers agree this is the case. This huge gap proves that many companies focus on changing the reflection in the mirror, when the problem lies with the face.
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