Should I Be Innovating Now?
Chadwick Martin Bailey
APRIL 17, 2020
We have seen client mindsets shift from an early “wait-and-see” approach (early- to mid-March) to “let’s not waste this moment to understand what our customers are thinking and doing” (late-March to early-April). An article from Bain speaks to this very well: Decide where to be bold and build a roadmap to get there.
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