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The Value of Customer Relationship Management: An Interview With Dawn Mergenthaler

Heart of the Customer

Dawn Mergenthaler has been leading CRM marketing teams for healthcare, retail, and Software-as-a-Service companies for over a decade. She works closely with customer experience (CX) professionals to understand the insights gained that can be leveraged for CRM.

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Empowering Retail Staff: Training for Exceptional Customer Service

CSM Magazine

The “brick and mortar” retail sector operates in a challenging environment, especially as many in-store workers are likely craving remote work opportunities. As a result, physical retailers must offer something truly special to entice and retain customers. Retail staff need to communicate well, it is part and parcel of the job.

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POS System in Retail: 6 Main Benefits

CSM Magazine

Are you wondering what the benefits of POS systems are in retail? Customers no longer wait patiently in lines to pay at checkout counters. That is to say, the system in question is synonymous with the physical location of retail establishments. 6 Benefits of POS for Retailers. Effective management of employees.

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Guest Blog: How to Boost Retail Customer Experience Through AI-powered Price Optimization

ShepHyken

This week we feature an article by Alexandr Galkin who writes about how retail management should focus on direct communication and/or a balanced pricing strategy and allow AI to manage price optimization. Customer experience comes first. Customers choose retailers with optimal prices. Definitely, no.

Retail 103
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Eight Questions Online Retailers Should Ask before Outsourcing Customer Service

CSM Magazine

Customer service outsourcing can be a cost-effective way to manage customer-related activities. The BPO company should be able to deliver excellent customer satisfaction. Before outsourcing your retail processes, take note of eight critical questions to help you find the right partner.

Retail 52
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SAP Emarsys Enables Utilities Brands to Deliver Campaigns that Increase Customer Lifetime Values

SAP Customer Experience

While customer engagement platforms like SAP Emarsys can be an obvious solution for a retail giant or an entertainment company, there can be unexpected benefits for smart customer relationship management for Utilities companies.

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5 retail strategies that are here to stay

Think Customers

At the 2020 National Retail Federation , on the eve of the pandemic, our writers noted that the future of retail was about removing barriers. Among so much change this much remains true, but how do we make retail experiences as easy and enjoyable as possible in our post-COVID world? Retailers need to remain nimble.

Retail 52