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B2B Customer Success and Customer Relationship Management

TeamSupport

Customer Relationship Management (CRM) can have many different definitions, and can sometimes cause confusion. Does CRM include correspondence before a company becomes a customer, such as sales and marketing? Should CRM extend to all areas of a business, including internal IT teams who don’t interact with customers?

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B2B Customer Success and Customer Relationship Management

TeamSupport

Customer Relationship Management (CRM) can have many different definitions, and can sometimes cause confusion. Does CRM include correspondence before a company becomes a customer, such as sales and marketing? Should CRM extend to all areas of a business, including internal IT teams who don’t interact with customers?

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How Terminal X Achieved a 279% Uplift in Click Rates to Help Boost Sales  

Optimove

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Learn how Terminal X improved overall average order value and increased profitability based on strategic initiatives that included increased pricing and minimum shipping requirements.

Sales 69
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The 23 Keys to Creating Raving Fans Part 2

C3Centricity

As mentioned last week, you can download the full white paper HERE. Pre-sale, it is important to reduce or minimize the risk factor so the customer is more likely to buy. When you buy the wrong CRM (Customer Relationship Management) or ERP (Enterprise Resource Planning) system at work, you could be fired.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. Download this eBook to learn how to start improving your marketing team's data!

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Sabio Group’s New E-Book Redefines the Role of CRM in Customer Experience Transformation

CSM Magazine

Sabio Group, the digital experience transformation services specialist, has launched a new e-book which takes a deep dive into the role that Customer Relationship Management (CRM) systems play in shaping and orchestrating modern customer journeys.

CRM 52
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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

Those insights empower CS teams to proactively deliver maximum value to customers, reduce churn risks, uncover accounts with high and low engagement, and maximize growth through expansion revenue. Cross-functional collaboration B2B organizations increasingly rely on multiple best-in-class tools to manage customer data as tech stacks expand.

Report 91