Comm100

NOVEMBER 3, 2017

How are you supposed to find social media training activities and courses that will bring everyone up to speed? The following blog post will give you helpful training tips, social media training exercises, and a brief list of courses that will help your social media team rise above and beyond. Where to Start.

Social Media 112

Social Media Course Training Marketing 112

ReviewTrackers

FEBRUARY 24, 2021

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. Of course, the idea of reputation marketing is nothing new. Of course, the idea of reputation marketing is nothing new.

Brands 104

Brands Marketing Social Media Sports 104

CSM Magazine

FEBRUARY 25, 2021

Service and convenience is driving the growth of online shops and services and that is why industries such as sports betting has boomed over the last few years. Betting at land-based sportsbooks still exists, of course, but the convenience of online gambling has forced it to near extinction. Instil Service at Every Level.

Sports 52

Sports Customer Service Loyalty Programs Tips 52

C3Centricity

APRIL 3, 2019

How hard is it to write a marketing plan? After all, every marketer writes one every year, so how difficult can it be, right? Well, writing a marketing plan isn’t hard at all, but writing a winning plan is very difficult. WHAT RETURN ON OUR MARKETING BUDGET ARE WE GETTING? And time consuming.

Marketing 192

Marketing How To Advertising Brands 192

Optimove

MARCH 19, 2020

It has also brought a change to billions of people’s daily way of life – including how we, as marketing professionals, are doing our jobs. And today, we want to help you deal with the newest major issue you must be facing professionally – COVID-19’s impact on online sports betting. Sport Betting Took a Hit.

Sports 59

Sports Trends Tips Marketing 59

Optimove

FEBRUARY 12, 2024

See the difference control groups make in this guide Download Now Why it Matters: Lightning talks, interactive demos sparked iGaming marketers with how-to advice on winning player retention and optimization game plans for 2024 and beyond. If you could not attend and want any of the insights shared to help you in your marketing, contact us.

Sports 59

Sports CRM Conference Groups 59

Beyond Philosophy

APRIL 13, 2023

FOMO, or fear of missing out, is a powerful marketing tool. In addition to being the subject of several research projects in psychology, it’s also a powerful marketing tool—if you know how to leverage it. Using FOMO to Bring People Together From a marketing perspective, you can tap into these motivations. Click here !

Tools 78

Tools Social Media Marketing Groups 78

Optimove

FEBRUARY 17, 2022

The Heptagon Awards – celebrating CRM excellence – are dedicated to the best campaigns, teams, and individuals who achieved exceptional results with their CRM Marketing efforts and strategies. Winners were selected based on how advanced, sophisticated, ambitious, and impactful their CRM Marketing approach is.

CRM 52

CRM Marketing Chief Customer Officer Entertainment 52

NetBase

JULY 9, 2019

Reddit influence is one of the best kept secrets in many a brand’s marketing toolbox, primarily because it’s a tough nut to crack. The name of the game is anonymity – and it’s what makes the site so valuable to marketers. Understanding Influencer Marketing on Reddit – A Sneak Peek. Welcome to Snooville & Reddit Influence.

Analytics 76

Analytics Marketing Sports Groups 76

NetBase

AUGUST 27, 2019

Your influencer marketing strategy could use a little TLC – and this ten-step guide is just what the doctor ordered. You’ll find the steps for constructing a solid influencer marketing foundation as you enhance audience understanding and create benchmarks to measure your efforts against. Let’s go! #1. And you can be certain they are.

Marketing 49

Marketing Strategy Fashion Sports 49

Optimove

OCTOBER 19, 2020

Cross-selling is one of the hottest marketing topics today, especially in the gaming industry. During the COVID-19 pandemic, as the world got shutdown and numerous sporting events were either canceled or postponed, the need to get players trying out new games become a lifeline for many operators. From the video: 1.

CRM 52

CRM Sports Ecommerce Video 52

Optimove

MARCH 12, 2020

Are we witnessing these days the final verdict on the oldest question in marketing? Of course, though, this is far from being the only impact of the coronavirus outbreak on retail, marketing, and many other fields. Crises – like sports – don’t just build character; they reveal it. Community First.

Marketing 52

Marketing Multi-Channel B2C Sports 52

NetBase

AUGUST 22, 2019

If you’re new to the influencer marketing game and need to create a strategy from scratch, this post is for you! You will not find relevant influencers to sprinkle on top of your brand’s marketing concoction until you understand yourself. An apt comparison to McDonalds is, of course, Burger King. Health, sports and outdoors.

Strategy 62

Strategy Marketing Telecommunications Course 62

C Space

FEBRUARY 12, 2020

I am Brand: Q&A with Americus Reed II, Professor of Marketing, The Wharton School. Professor of Marketing, The Wharton School. While Americus Reed II is a Professor of Marketing at The Wharton School, he also has another title: Identity Theorist. Identity loyalty really pushes marketers to think beyond repeat purchase.

Brands 52

Brands Marketing Sports Exercises 52

Hero Digital

FEBRUARY 4, 2020

As of Q2 2019, Apple Watch reportedly owned about 38% of the wearables market share. But Google’s plan to acquire Fitbit (who holds 24% of the market) in 2020 moves them deeper into the space—one where they’ve had little impact (Wear OS by Google comes in at 4% of the market share).

Marketing 40

Marketing Sports Wireless Healthcare 40

Lithium

JUNE 22, 2022

Guerrilla Marketing via TikTok can change that. When we apply this term to the marketing world, an idea blossoms that marketers must invent new ways to constantly evolve and remain culturally relevant enough for customers to engage with what they have to say. The days of ad views equaling positive customer engagement are over.

Entertainment 98

Entertainment Video Social Media Advertising 98

NetBase

JULY 23, 2019

Influencer marketing can be tricky – mostly because its misunderstood. Developing an influencer marketing strategy that reaps impressive returns for your brand doesn’t have to be complicated. Step 1: Identify Influencer Marketing Focal Points. Deeper exploration into who this person is would be in order, of course.

Strategy 55

Strategy Marketing Effort Score Course 55

Optimove

JULY 29, 2021

Major sporting events present numerous challenges to online gaming and betting operators, especially when it comes to CRM. And so, last summer’s major challenge was cross-selling – keeping your mostly-sports players engaged while there are not many sports going on. But that was last year.

CRM 52

CRM Sports Strategy Entertainment 52

Zeisler Consulting

JULY 26, 2022

But when I think about things like my airline (I use the one hubbed in Denver, of course), or the brand of car we drive (sure, it’s good, but when we are in the market for a new one, history is only part of the decision-making process), there’s certainly nothing emotional when it comes to what those brands may consider our ‘loyalty’.

Loyalty 72

Loyalty Sports Airlines Course 72

NetBase

APRIL 28, 2020

With live sports cancelled for the foreseeable future, many sports fanatics have turned to these platforms to get their competitive fix. This makes sense, of course, as we’re in the midst of widespread stay-at-home measures. eSports Evolution. And now is the best time to sort this whole industry out.

Brands 67

Brands Sports Social Media Banking 67

Optimove

SEPTEMBER 13, 2022

For betting app marketers, this tournament provides an incredible opportunity to reach an already hyper-engaged audience at an unprecedentedly large scale. Now is the time to put your most significant and best campaign ideas into action, using mobile marketing to score big. 1 – Leverage in-app messaging . 3 – Get useful with Push.

Sports 52

Sports Effort Score Social Media Retail 52

Beyond Philosophy

NOVEMBER 16, 2023

Before we get into that, let’s remember a foundational element of success in marketing and sales tactics: before you plan and execute, think about what you want to get out of it. Of course, education and persuasion are, too, but working everything into one communications campaign is challenging.

Sales 78

Sales Strategy Social Media Advertising 78

NetBase

APRIL 22, 2019

The marketing masters behind promoting Coachella have created a year-round timeline for marketing this wildly popular six-day event. Sporting 2.1M The post What Brands Can Learn from Coachella’s Social Media Marketing Mastery appeared first on NetBase. And there are around 100,000 attendees per weekend eager to do so.

Social Media 49

Social Media Brands Marketing Fashion 49

LiveChat

SEPTEMBER 22, 2017

You use to have great fun together and, of course, you’re both helping yourselves in tough moments. It was first introduced in 1987 and from the very beginning the company engaged in sweet relationship with sports. Now, RedBull is not only a name of a drink, it’s a synonym of sport, adventure and life. Is it fun?”.

Customer Satisfaction 106

Customer Satisfaction How To Sports Social Media 106

Optimove

DECEMBER 16, 2021

“You win some, you lose some,” Rony Vexelman, Optimove’s newly-promoted VP Marketing, wrote on LinkedIn yesterday, before adding that “Sometimes you win a lot of them.” Among other things, it results in 85% of gaming operators using Optimove to operate at least two marketing channels (with some using 13!)

CRM 52

CRM Multi-Channel Customer Journeys Sports 52

ClearAction

OCTOBER 25, 2022

It’s for everyone who collects and manages insights: Marketing, Customer Experience, Customer Success, Customer Service, Partner Experience, and Employee Experience teams. And many participants use this course to take 5 weeks (or 5 days if you’re advanced) to prepare for the CCXP exam. Learn More. Learn More. Learn More.

Customer Journeys 71

Customer Journeys Sports Study Leadership 71

Chadwick Martin Bailey

DECEMBER 10, 2015

Of course, there are toys, too, featuring characters from the previous films and The Force Awakens. Initially marketed only to a small science fiction fanbase, momentum grew as the film received positive reviews and word of mouth spread. Will you be headed out to see The Force Awakens sporting any character socks?

Marketing 52

Marketing Retail Sports Fashion 52

BirdEye

MAY 17, 2023

Tesla Mission statement: “To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.” Adidas Mission statement: “To be the best sports brand in the world.” Deloitte provides market insights through its consulting and analytics operations.

Examples 98

Examples Innovation Sports Social Media 98

BlueOcean

DECEMBER 13, 2022

Your customers don’t view your CRM and marketing separately–they view all your communication as your brand, so it is imperative that your CRM and loyalty program are cohesive and send the same message. In particular, transparency is critical. Finally, there’s a growing trend in loyalty program ecosystems.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

NetBase

MAY 2, 2019

Consider the way Budweiser’s Clydesdales rule the “nostalgic sports fans” segment – people who eagerly anticipate their appearance at every Super Bowl. On the more traditional side, agencies like Octagon use netnography to find celebrity influencers in the entertainment sports marketing space. Create a Personalized Experience.

Engagement 71

Engagement Entertainment Sports Social Media 71

ShepHyken

JANUARY 14, 2019

Of course you are. Beyond knowing the basic demographic information of the ideal customer, marketers also need to be familiar with their needs, interests, and decision-making process. (Panviva) Get a jumpstart on your 2019 planning with this collection of CX insights from our top 10 industry experts.

Customer Journeys 94

Customer Journeys Customer Service Sports eBook 94

Experience Investigators by 360Connext

JULY 6, 2021

That depends on your organization, of course, but there are a few key players to include. This typically includes leaders from marketing, product development, customer success and customer service. Who should be on your cross-functional CX team?

Effort Score 358

Effort Score Customer Journeys Net Promoter Score Government 358

AWS Machine Learning

APRIL 19, 2023

Sportradar is the world’s leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on Sportradar knowhow and technology to boost their business.

Sports 74

Sports Training Effort Score Multi-Channel 74

Daniel Group

FEBRUARY 16, 2020

Of course, you still need to keep score. If sales and marketing expenses are out of line, we correct the spending. After all, that is what sports teams look at when the game is over. Focusing too much on the score instead of listening to what customers are saying about what they like and dislike about the service experience.

Customer Experience 100

Customer Experience Net Promoter Score NPS B2B 100

Lumoa

JUNE 9, 2020

The eCommerce market is expected to grow by 11 trillion dollars between 2021-2025. The pandemic has really spiked up the eCommerce market since many brick-and-mortar retails have been forced to take their business online. Suunto is a company that manufactures and sells sport watches and other equipment via their online shop.

Ecommerce 208

Ecommerce Customer Experience Customer Journeys Feedback 208

Lithium

AUGUST 9, 2022

Guerrilla Marketing via TikTok can change that. When we apply this term to the marketing world, an idea blossoms that marketers must invent new ways to constantly evolve and remain culturally relevant enough for customers to engage with what they have to say. The days of ad views equaling positive customer engagement are over.

Entertainment 52

Entertainment Video Social Media Advertising 52

Natalie Petouhof

NOVEMBER 29, 2016

Here’s a look at how your business can market to individuals and build the personal connections customers and clients crave. BLE lets your smartphone or other mobile device, like your Apple Watch Sport , communicate with other enabled devices over a short distance.

Marketing 40

Marketing Social Media Sports Advertising 40