NetBase

NOVEMBER 14, 2018

Social media reporting isn’t all it’s cracked up to be – and we’re not talking about marketing metrics you’re gathering to share with the C-suite, but “news” as it exists in the age of social media. News today, particularly breaking news, is a dangerous animal that never sleeps. But it can be.

Social Media 56

Social Media Effort Score Sports Trends 56

NetBase

SEPTEMBER 12, 2018

And Coca-Cola’s recent acquisition of Costa Coffee , a serious contender, shows just how far solid social media sentiment analysis can take a brand. The spike in sentiment on August 31 st coincides with news of Coca-Cola’s acquisition, of course, as it’s big news for the industry, putting Nestle, JAB and certainly Starbucks on alert.

Social Media 40

Social Media Analysis Marketing Sports 40

NetBase

DECEMBER 31, 2018

Like all years, 2018 offered a number of lessons in how to break new ground using social media. It also reminded us how easily things can go off track when you’re not using social listening to guide your efforts. Predictive Marketing. Insights Should Inform. Understanding Influencers. Resolve to Be a Winner.

Social Media 45

Social Media Video Analytics Sports 45

BirdEye

JANUARY 6, 2023

Understanding social media algorithms can be the difference between success and failure. In this article, we’ll teach you everything you need to know about the most well-known social media algorithms and explore ways to help your company rank. Table of contents What are social media algorithms?

Social Media 19

Social Media Video Sports Trends 19

BlueOcean

DECEMBER 13, 2022

Your customers don’t view your CRM and marketing separately–they view all your communication as your brand, so it is imperative that your CRM and loyalty program are cohesive and send the same message. In particular, transparency is critical. Finally, there’s a growing trend in loyalty program ecosystems.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

Beyond Philosophy

NOVEMBER 16, 2023

Before we get into that, let’s remember a foundational element of success in marketing and sales tactics: before you plan and execute, think about what you want to get out of it. Of course, education and persuasion are, too, but working everything into one communications campaign is challenging.

Sales 78

Sales Strategy Social Media Advertising 78

BirdEye

JUNE 21, 2023

Basically, anyone that can claim a bit of your market share is fair game for a competitive analysis report. With it, you can create an effective marketing strategy to help increase brand awareness and, ultimately, gain a competitive advantage, all based on the revelations you learn. Detailed competitor analysis is empowering.

Analysis 98

Analysis Social Media Hotels Competitive Advantage 98

LiveChat

SEPTEMBER 22, 2017

You use to have great fun together and, of course, you’re both helping yourselves in tough moments. On this level of connection: – Your product is used for entertainment (food, gear, cloths etc.), – You need to make sure your customers are engaged even when they are not using your product (social media, newsletters, a blog).

Customer Satisfaction 106

Customer Satisfaction How To Sports Social Media 106

NetBase

APRIL 28, 2020

With live sports cancelled for the foreseeable future, many sports fanatics have turned to these platforms to get their competitive fix. This makes sense, of course, as we’re in the midst of widespread stay-at-home measures. Top gamers enjoy large followings on social media with whom they engage with pretty much daily.

Brands 67

Brands Sports Social Media Banking 67

Retently

APRIL 5, 2024

Because in a market brimming with choices, the way customers feel about your business can set you apart. A well-designed store environment not only reflects the brand’s identity but also makes shopping a pleasure, encouraging customers to linger, explore, and, of course, purchase. Why does this matter so much?

Retail 78

Retail Engagement Strategy Customer Experience 78

2020 Research

AUGUST 14, 2023

At the bottom of the list were podcasts (7%), social media ads (9%), marketing emails (8%), online blogs (10%), and social influencers (10%). Parents have different sources of influence when deciding what to buy for their children. When Do People Start Back-to-School Shopping? hand sanitizers, toiletries, etc.)

Survey 52

Survey Sports Comparison Social Media 52

NetBase

MAY 2, 2019

If “just as close” sounds like an exaggeration, you’ve just uncovered what you’re missing in your engagement efforts – which impact your ability to convert via social media. Consider the way Budweiser’s Clydesdales rule the “nostalgic sports fans” segment – people who eagerly anticipate their appearance at every Super Bowl.

Engagement 71

Engagement Entertainment Sports Social Media 71

Kustomer

JUNE 7, 2023

CX involves both direct interactions initiated by the customer, and also indirect interactions the customer has with the organization: for example, when a customer sees a wealth management company’s advertisement on a billboard or follows a bank on social media. It’s important to remember that CX is a team sport.

Financial 98

Financial CRM Banking Effort Score 98

Natalie Petouhof

NOVEMBER 29, 2016

Here’s a look at how your business can market to individuals and build the personal connections customers and clients crave. BLE lets your smartphone or other mobile device, like your Apple Watch Sport , communicate with other enabled devices over a short distance. Personal Contact.

Marketing 40

Marketing Social Media Sports Advertising 40

NetBase

JANUARY 23, 2020

Brands monitoring social media with next generation AI-powered social listening are taking full advantage of all online offers by engaging playfully, and relevantly, with consumers in real-time. Sports fans are a competitive lot. Being able to catch the insight right away is huge, of course.

Consumers 67

Consumers Engagement Social Media Sports 67

NetBase

JANUARY 16, 2020

Two words: Influencer Marketing. Influencer marketing offers exceptional ROI for any brand’s social media marketing efforts, assuming certain criteria are met. Meghan & Harry as Online Influencers for Brands. And brands that are able to tap into her authenticity will do very well. She is an actress after all!

Brands 73

Brands Fashion Travel Sports 73

NetBase

OCTOBER 31, 2019

Social media analytics makes marketing fairly intuitive. There’s a reason why sports team mascots exist, after all. There are mascots for schools, of course. You would if you explored the sentiment around mascots in a powerful next generation AI-powered social analytics product ! And brands.

Consumers 40

Consumers Sports Social Media Analytics 40

NetBase

OCTOBER 31, 2019

Social media analytics makes marketing fairly intuitive. There’s a reason why sports team mascots exist, after all. There are mascots for schools, of course. You would if you explored the sentiment around mascots in a powerful next generation AI-powered social analytics product ! And brands.

Consumers 40

Consumers Sports Social Media Analytics 40

NetBase

FEBRUARY 12, 2020

Music spans such a broad range of offerings, from broadcast radio, podcasting and social media to streaming media and live events. They make magical events for music lovers in every genre using social monitoring. And each of these activities are things that could apply to any brand’s marketing.

Social Media 60

Social Media Sports Course Analytics 60

Oracle

MARCH 31, 2020

There’s no shortage of online courses or resources to help build knowledge of a specific subject area or even learn a completely new skill. Categories include cars, pets, fairy tales, dinosaurs, sports, and adventure. Social media influencers. Educational websites.

Tools 70

Tools Social Media Video Entertainment 70

CustomerSuccessBox

JUNE 13, 2022

Customer intelligence may assist marketers in achieving a wide range of customer success objectives and activities. What options do they have, what do they want, and how should marketers or CSMs approach them to get better results? Keeping an eye on the market’s moves. Creating a devoted customer base.

Customer Success 52

Customer Success Net Promoter Score Customer Centricity ROI 52

NetBase

DECEMBER 19, 2018

No matter how great your own content and approach to social media, nothing helps a brand more than a trusted influencer shouting out their merits. Our Social Media Reporting Series continues with a look at how to perform influencer analysis reporting – and why you must. Content, Professions, & Interests.

Analysis 53

Analysis Report Social Media Analytics 53

Storyminers

JULY 29, 2016

Too many companies focus on acquisition, investing way more in marketing and sales than on improving the customer experience. Utilizing ratings and reviews as a B2C brand is a valuable business and marketing solution and is also an incredibly important means of boosting customer satisfaction. Head of Marketing, Groove.

B2C 124

B2C Customer Retention Strategy Brands 124

NetBase

MARCH 16, 2020

When it comes to social media, there are several channels vying for top billing right now—and each has its appeal. Instagram-specific challenges faced by marketers. Well, marketing on Instagram is deceptive. Advanced Instagram Marketing tactics separate leading (and exceptionally busy) brands, from struggling competitors.

Strategy 56

Strategy Ecommerce Sports Analytics 56

Lumoa

JUNE 14, 2023

According to CustomerGauge’s 2022 report , NPS sports an impressive 41% trust rating among B2B businesses – higher than any other rating system of its kind! And that, of course, is bad news for any business – big or small. In contrast, merely 42% said they’d recommend a product or service they enjoyed.

NPS 208

NPS Effort Score Customer Centricity Loyalty 208

NetBase

OCTOBER 3, 2018

The problem for modern brands isn’t issues cropping up – it’s how quickly social media turns small problems into viral catastrophes. The good news is, social media is also the solution – or more specifically, Social Media Analytics is. This is why regular Social Listening is so important.

Analytics 60

Analytics Social Media Management How To 60

NetBase

MARCH 21, 2019

If you’re using social media to promote your brand at all , you probably already know how important Instagram is. Quantity isn’t all that matters, of course. And use social listening to find out what other hashtags your audience is likely to respond to. And you’ll get even better results if you avoid these five mistakes.

Video 55

Video Sports Social Media Analytics 55

SurveySparrow

JULY 4, 2021

Using emotional branding, you can create more targeted products, campaigns, services and a better ROI than any other marketing strategy. Now, this marking process is literally known as ‘branding’ Similarly, in marketing, the term ‘branding’ refers to a way of recognizing or identifying a business.

Examples 52

Examples Brands Social Media Advertising 52

LiveChat

SEPTEMBER 22, 2017

You use to have great fun together and, of course, you’re both helping yourselves in tough moments. On this level of connection: – Your product is used for entertainment (food, gear, cloths etc.), – You need to make sure your customers are engaged even when they are not using your product (social media, newsletters, a blog).

Customer Satisfaction 28

Customer Satisfaction How To Sports Social Media 28

Helen Dewdney

NOVEMBER 6, 2020

Perry Wilson who writes the blog Stupidisthenorm boycotted Sports Direct because of Mike Ashley’s behaviour towards Newcastle United. It works as part of a global network aiming to stop misleading marketing by the baby-feeding industry. If you’re a free-marketeer, you’ll think, ‘Well, of course they are.

Sports 75

Sports Poor Customer Service Consumers Social Media 75

NetBase

MAY 7, 2020

With social engagement up and Instagram alone seeing a 70% increase in March, digital savvy CPG brands are using social media to promote ‘giving back,’ keeping themselves in consumers minds. It always has, of course, but now it does more than ever. Careful social monitoring will be crucial here, of course!

Retail 71

Retail Consumers Social Media Government 71

Qualtrics

FEBRUARY 14, 2020

As part of our Market Research Visionaries series, we spoke to Major League Baseball Strategic Research Manager, Scott Harris, about working in sports, personalizing feedback methods for millions of fans, and how a video game gave him a thirst for data. I do other things too, of course, but I do get to watch a lot of baseball.”

Sports 34

Sports Video Entertainment Feedback 34

West Monroe

MARCH 28, 2017

Amazon markets Echo as the perfect solution for those seeking an intelligent assistant, home automation hub, or surprisingly passable audio system. I have other options of course. I bought five myself. One for me, and one for each of my siblings. The second reason is that I live alone.

Entertainment 53

Entertainment Sports Social Media Technology 53

NetBase

FEBRUARY 4, 2019

There’s arguably no greater stage for brands than the Super Bowl, football’s annual final match-up, which has become as much about the commercials as it is the sport. But commercials – as with all things in modern marketing – are not about your brand. And how can social listening ensure brands stay on track?

Brands 46

Brands Consumers Trends Sports 46

NetBase

MAY 1, 2019

Social media analytics does a lot for brands and businesses – guiding efforts and keeping brands out of hot water. But if you don’t report your results to the people making decisions, they may not realize how vital these social analytics truly are – or why. Updated May 2019. Most active influencers in the Music category.

Social Media 43

Social Media Report Analysis Analytics 43

Russel Lolacher

JUNE 7, 2021

One of the biggest mistakes I’ve seen organizations do on social media, is treating it like it’s not SOCIAL media. If your company sets up a branded account on social media, you are making brand promises to meet the expectations of a social media experience: listening and responding, and doing it quickly.

Social Media 75

Social Media Video Engagement Customer Relationship Management 75

Gainsight

JULY 7, 2021

The success of virtual events such as Pulse resulted in some very unique and complex questions that businesses and their marketing teams had to answer. Restaurants, offices, sporting events, and other venues for public gatherings were slowly starting to reopen. And beyond. Big Decisions and Big Unknowns in 2021.

Social Media 45

Social Media Conference NPS Customer Success 45