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15 Fashion Influencers to Watch from London Fashion Week 2019

NetBase

London’s Fashion Week was, of course, an online sensation. And that’s because those involved in the Fashion Week are promotional pros, with powerful influencers among them. So, in entirely random order, we’re sharing 15 notable fashion influencers who understand the art of audience engagement.

Fashion 53
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How To Help During The Pandemic: Figure Out Your Zone of Genius

Kerry Bodine

Fashion brands are making face masks. What does our corporate culture truly value and celebrate? And then, of course, you’ve got to identify a need to fill. Auto manufacturers are producing ventilators. Restaurants are feeding frontline health workers. What are our employees most passionate about?

How To 177
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Growing Business the Old-Fashioned Way

Customers Rock!

Which types of interactions you use depends on the company, it depends on the culture, and of course, it depends on what is important to the customer. Asking for customer feedback, then acting on it and letting customers know the results. Customer apologies, where needed. Customer advisory boards.

Fashion 190
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Who is Responsible for Transformational Organizational Change?

Horizon CX

In Customer Experience, we often hear about transformational change as one of the descriptors of those within the discipline and many CX professionals have fashioned and even subtitled themselves as organizational change agents. This complexity makes it challenging to design and execute a comprehensive transformation plan.

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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Gas, grocery, fashion, technology… and probably more. Of course, what that emotional connection looks like is highly dependent on your target audience, but there are some common factors that build the foundation of loyalty. Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets?

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What Is AR Doing for Your Customers?

Oracle

While holographic talking heads taking the place of in-person sales people might rank higher on the hype scale, some retailers are discovering that moving the showroom to the home can drive sales in a more meaningful fashion. In the makeup business, major players are leveraging the power of AR to help drive sales.

Fashion 69
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The eBoy and eGirl Anti-Everything Influence on Consumers

NetBase

Not every brand, of course – but in specific categories, one thousand times, yes. Fashion is one of those categories. Fashion & Cosmetics Brands Should Love eBoys and eGirls. The end-of-year review showed that e-girls and e-boys were among the top trending fashion- and outfit-related search terms on Google this year.