Helen Dewdney

SEPTEMBER 15, 2021

I keep saying that social media isn’t always the best way to complain! This has been borne out in recent a survey of more than 5,000 people undertaken by the consumer organisation Which? In the poll, social media was ranked little more effective than sending a letter when complaining to a retailer.

Social Media 64

Social Media Chatbots Retail Fashion 64

NetBase

SEPTEMBER 10, 2020

Being on top of the metrics that matter to your brand is a great feeling, and it certainly applies to your brand’s social media efforts. Here we’ll explore the why and how of conducting a social media audit by focusing on: What a social media audit. Analyzing your social media channels.

Social Media 56

Social Media How To Metrics ROI 56

Magellan Solutions

SEPTEMBER 29, 2020

For modern consumers, using social media to air complaints and to get the kind of help they need is the best option. However, knowing that they can get help through social media is what most customers choose to do. The importance of social media customer service is even more amplified in 2020.

Social Media 52

Social Media Customer Service Call Center B2C 52

NetBase

MAY 9, 2019

Though Social Media Analytics has been a common business tool for nearly a decade now, various aspects still feel mysterious and confusing to those who haven’t followed its progression. What Is Social Media Monitoring? <Currently What Is Social Campaign Analysis? What Is Social Sentiment Analysis?

Social Media 62

Social Media Analytics Analysis Airlines 62

BlueOcean

OCTOBER 4, 2023

We would wager, that even with the evolution of AI, brands serving consumers in the Americas will continue to benefit from providing support in French, Spanish, and, for some organizations, Portuguese through a live agent model. So, of course, we’re biased. It’s our thing.

Contact Center 310

Contact Center Customer Care Average Handle Time Consumers 310

NetBase

SEPTEMBER 13, 2019

Marketing success can feel elusive some days. And reaching target consumers can seem impossible in a sea of competitors with wider reach and extensive resources. But social media audience analysis levels the playing field, capturing key consumer insights that makes messaging resonate and helps elevate your brand.

Social Media 53

Social Media Analysis Marketing How To 53

ReviewTrackers

FEBRUARY 24, 2021

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. Of course, the idea of reputation marketing is nothing new. Of course, the idea of reputation marketing is nothing new.

Brands 104

Brands Marketing Social Media Sports 104

NetBase

JULY 15, 2020

Social Media Analytics has been a common business tool for a good bit of time now, yet various aspects still feel mysterious and confusing. Our Social Media Analytics Guide was created to break down and define these distinctions so you understand how to use each tool for maximum brand impact. How can I learn more?

Social Media 52

Social Media Brands Analytics Airlines 52

NetBase

NOVEMBER 28, 2018

Social media analytics does a lot for brands and businesses – guiding efforts and keeping brands out of hot water. But if you don’t report your results to the people making decisions, they may not realize how vital these social analytics truly are – or why. When social audiences turn on you, they turn quickly.

Social Media 54

Social Media Report Analysis Analytics 54

QuestionPro Audience

MAY 4, 2018

Market research is the fuel that propels products, services, and even ideas. In fact, market research might even be more important than the fuel metaphor, since crashing a campaign or initiative is more severe than sputtering at the gate. Email marketing platforms can cost close to nothing for reaching audiences.

Brands 191

Brands Marketing Social Media Survey 191

NetBase

NOVEMBER 7, 2019

Every marketer must have real-time social insights they can trust to inform strategic decision-making for their businesses. At Social Media Week, NetBase was joined by industry leaders from L’Oréal UKI, McCann and Huawei to answer just that! Savvy, Complicated Consumers. Quite a mountain for marketers to climb!

Social Media 40

Social Media Strategy Marketing Analytics 40

Comm100

SEPTEMBER 5, 2014

The advent of social media has had a huge impact on the customer service industry. Here are nine tips on how to offer the most effective customer service on social media. Here are nine tips on how to offer the most effective customer service on social media. Train Support Teams and Delegate Social Channels.

Social Media 113

Social Media Tips Customer Service Customer Service Representative 113

NetBase

NOVEMBER 7, 2019

Every marketer must have real-time social insights they can trust to inform strategic decision-making for their businesses. At Social Media Week, NetBase was joined by industry leaders from L’Oréal UKI, McCann and Huawei to answer just that! Savvy, Complicated Consumers. Quite a mountain for marketers to climb!

Social Media 40

Social Media Strategy Marketing Analytics 40

Hallmark Business Connections

MARCH 23, 2021

It’s also about treating cats and dogs to love and surprises (minus the chocolate, of course, which is unhealthy for our furry friends). This means your business has an opportunity to jump onto this tail-wagging bandwagon with some serious pet life event marketing. Stand Out With a Fresh Approach to Pet-Focused or Veterinary Marketing.

Consumers 52

Consumers Marketing Strategy Touchpoint 52

NetBase

SEPTEMBER 7, 2020

The pandemic has been hard on consumers financially. And this is why there’s a very wise push for brands to help consumers shop for jobs instead of sales today. And one company is behind this consumer and market intelligence -informed effort. LaborDayOn Effort Helping Consumers Find Jobs. It’s a smart move.

Consumers 75

Consumers Brands Social Media Sales 75

NetBase

JUNE 10, 2019

Brands main competition online is often themselves, as they get in their own way pursuing marketing avenues that just don’t work for their business. They could do so much better, pretty immediately, if they’d just let social media insight guide the way. What Social Media Insight Tells Brands .

Social Media 43

Social Media Competitive Advantage Comparison Metrics 43

Joe Rawlinson

JANUARY 31, 2018

In fact, companies the world over experience the same predicament: trying to repeatedly and successfully convey how their products or services can benefit consumers. But, believe it or not, uniting the forces of education and marketing can go a long way in your pursuit of happiness. Don’t just market to your customers, though.

Consumers 83

Consumers Tools Brands Marketing 83

NetBase

JANUARY 15, 2019

If you’re constantly looking at social insights – and you should be – is it really important to perform a social media audit ? The social analytics you look at in the day to day are likely real-time insights. These are the questions a social audit answers. Marketing Campaigns. Big Picture Check-in.

Social Media 53

Social Media Brands Analytics Consumers 53

NetBase

AUGUST 23, 2019

Course corrections are as inevitable in marketing as they are out on the ocean, but the indicators requiring the change are much less obvious. We’ll explore two ways top agencies extract meaningful insight from the chaos and alter a brand’s course with AI analytics-informed insight. And social monitoring does that.

Course 62

Course Analytics Social Media Brands 62

C3Centricity

OCTOBER 8, 2017

But are we performing smart marketing too? When I have the chance to look at what most organisations are doing, I see that they are still living in the past of traditional media and have hardly dipped their toes into new media. Or they are using social media but still treating it as if it is traditional media!

Marketing 120

Marketing Social Media Loyalty Brands 120

NetBase

NOVEMBER 5, 2018

International marketing campaigns offer exceptional reach for any brand, but there are unique considerations to keep top-of-mind, beyond what one would typically pay attention to, when focused domestically. Social media listening makes the effort much more manageable, but only when you know what to look for – and how.

Social Media 56

Social Media Apparel Culture Exercises 56

Bill Quiseng

DECEMBER 14, 2015

But today’s customers are expecting service on-line and on the social media channels that they use. One of the great benefits of social media is connecting with people who we would otherwise not meet. Are you a business owner or entrepreneur looking to use social media for customer service?

Social Media 84

Social Media Customer Service How To Customers 84

ReviewTrackers

JUNE 25, 2018

Kristen is a writer for The Manifest and focuses on social media, digital marketing, and advertising business trends. . Ninety-two percent of small businesses plan to invest more in social media this year, and Facebook’s recent Cambridge Analytica scandal isn’t slowing them down.

Social Media 50

Social Media Advertising Entertainment Metrics 50

BirdEye

NOVEMBER 28, 2023

Did you know that in the last twelve months, an impressive 73% of consumers searched online for local restaurants? This plan probably contained information about who your customers are, which social networks they use, where they spend time in the real world, their values, etc. Remember: your happiest customers are your best marketers.

Tips 108

Tips Management Social Media Feedback 108

C3Centricity

OCTOBER 16, 2019

The topic was “Insight into Action with Impact” One of the things that I loved about the workshop was that marketing was invited too. Even though market research and insight (MRI) groups generally report into marketing in most companies, it seems to me that they are often working on different planets!

Marketing 120

Marketing Customer Centricity Consumers Groups 120

NetBase

NOVEMBER 14, 2018

Social media reporting isn’t all it’s cracked up to be – and we’re not talking about marketing metrics you’re gathering to share with the C-suite, but “news” as it exists in the age of social media. News today, particularly breaking news, is a dangerous animal that never sleeps. But it can be.

Social Media 56

Social Media Effort Score Sports Trends 56

NetBase

SEPTEMBER 24, 2019

The NetBase Social Media Industry Report 2019: Global Beauty Brands shares popular brand insight, which will inform your efforts as we head into the most wonderful time of the year for retailers: the holidays! And it offers an exploration of a variety of beauty brands’ online activity, particularly on social media.

Social Media 40

Social Media Report Industry Brands 40

GetFeedback

DECEMBER 26, 2018

Today’s consumers share their opinions and experiences widely, and their peers trust them when it comes time to buy or pass. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do.

Measurement 262

Measurement Brands Net Promoter Score Social Media 262

NetBase

APRIL 22, 2020

Consumer confidence is low right now and brands are switching gears to maintain relationships. Monitoring consumer investment mindset in light of COVID-19 will be important. The economy is fueled by consumer spending, and for quite some time now, economists have been able to predict and measure future trends. Here’s how.

Consumers 60

Consumers Social Media Trends Conference 60

NetBase

JUNE 12, 2020

Digital consumer intelligence helps uncover how things will look, as well as trouble spots that shops should pay attention to during these early days of reopening. High Street shops, in particular, are nervously speculating if hesitant consumers will visit the new and socially distanced stores. We’ll take a look at all three!

Consumers 67

Consumers Social Media Ecommerce Retail 67

Hallmark Business Connections

MARCH 16, 2021

And there’s no denying the collective wealth of the Baby Boomer generation: At 73 million strong , the 50-plus segment of shoppers commanded more than half of all consumer spending pre-pandemic. And even though the pandemic caused many consumers to tighten their belts, Boomers were the least likely to report financial insecurity.

Marketing 98

Marketing Social Media Retail Insurance 98

C3Centricity

APRIL 2, 2018

What’s your gut response to the title question about eliminating Market Research Departments? Yes, if it is the traditional market research department. Thanks to social media and websites, the IoT (Internet of Things) and smart products, companies are inundated with information these days. It depends?

Marketing 175

Marketing Handbook ROI Social Media 175

CSM Magazine

DECEMBER 18, 2017

Progressive businesses are further engaging their customers via using social media. In this article, we have provided the main tips that help you utilize social media in order to provide exceptional service to your customers. Companies have to be deliberate about creating and evolving client engagement on social channels.

Social Media 40

Social Media Customer Service Roadmap Tools 40

TechSee

OCTOBER 9, 2018

Millennial consumer attributes. According to Accenture , Millennials have overtaken Baby Boomers as the largest consumer demographic, expected to account for 30% of retail sales — that’s $1.4 According to a report by Pew Research Center , 85% of Millennials say they use social media. She’s a Millennial.

Omni-Channel 359

Omni-Channel Self Service Customer Service Virtual Agent 359

SmartMessage Blog

MARCH 24, 2023

ChatGPT is becoming a commonly used tool in marketing. It is already a valuable resource, especially in content marketing and SEO. This article will examine how we can achieve good results in omnichannel marketing and automation with ChatGPT. How Can ChatGPT Empower Omnichannel Marketing Strategies?

Omni-Channel 52

Omni-Channel Marketing e-support How To 52

BirdEye

SEPTEMBER 4, 2020

In this guide, we’ll break down why word-of-mouth marketing is so important for your business and how you can build a strategy that delivers real results. What is word-of-mouth marketing? Word-of-mouth marketing is when a customer promotes a product or service through the course of normal social interaction.

Marketing 91

Marketing Social Media Advertising Course 91

CSM Magazine

OCTOBER 5, 2022

Market research is an essential process for any growing business to undertake, to better understand the markets to which they are catering. But what are some essential ways you can nail your market research? But what are some essential ways you can nail your market research? Social Listening. Trial and Error.

Marketing 52

Marketing Social Media Comparison Analysis 52