LoyaltyPlus

FEBRUARY 27, 2023

by Frik van der Westhuizen At the end of January this year, there were 28 million social media users in South Africa. Over the past 12 months, social media has become an integral part of people’s lives and has had a significant impact on how consumers perceive and interact with brands.

Social Media 52

Social Media Loyalty Advertising Customer Relationship Management 52

Comm100

NOVEMBER 8, 2017

When 67% of consumers turn to social media for customer service support, and 87% of customers indicate that these interactions positively impact their buying decisions, integrating social media into your customer service support strategy becomes a no-brainer. Be Proactive About Social Media Complaints.

Social Media 119

Social Media Customer Service Marketing eBook 119

Russel Lolacher

MARCH 29, 2022

Social public service isn’t effective off the side of your desk. Whether you’re trying to start a successful social media presence for your public service organization or grow an existing one to better serve the public and your organization, there are a few key ingredients you’ll need to be impactful.

Social Media 98

Social Media How To Resources Leadership 98

Russel Lolacher

JANUARY 5, 2022

Whether you’re trying to start a successful social media presence for your public service organization or grow an existing one to better serve the public and your organization, there are a few key ingredients you’ll need to be impactful. Serious Social Media. Success Barriers.

Social Media 98

Social Media How To Leadership Culture 98

QuestionPro Audience

SEPTEMBER 7, 2022

Finding the right Market Research Participants for your research studies can be challenging. First, let’s understand what a Market Research Participant is…. What are Market Research Participants? The researcher should ensure that they do not harm participants in any way during the course of their work.

Marketing 195

Marketing Social Media Study Survey 195

ReviewTrackers

AUGUST 23, 2018

Social media marketing for insurance is experiencing major growth. While insurance providers recognize that social media marketing is essential to future growth, many struggle to keep up with the pace and drive real results from their efforts. Social Media Marketing for Insurance: The Challenge.

Social Media 73

Social Media Insurance Marketing Policies 73

CSM Magazine

JANUARY 25, 2021

Marketing is a crucial part of a Business degree. This list of excellent marketing courses will help one to start their education in this field, learn a particular skill, expand their knowledge, or get an industry-recognized certification. Introduction to Marketing by The University of British Columbia.

Course 52

Course Marketing Social Media Analysis 52

NetBase

OCTOBER 8, 2019

Every brand could stand to do better on social – and not just from a social marketing standpoint. Each company can be found somewhere on the social media maturity spectrum and its sophistication (or lack thereof) comes with different challenges and opportunities. Social media continues to grow in importance.

Social Media 57

Social Media Marketing Report Brands 57

NetBase

SEPTEMBER 10, 2020

Being on top of the metrics that matter to your brand is a great feeling, and it certainly applies to your brand’s social media efforts. Here we’ll explore the why and how of conducting a social media audit by focusing on: What a social media audit. Analyzing your social media channels.

Social Media 56

Social Media How To Metrics ROI 56

Helen Dewdney

SEPTEMBER 15, 2021

I keep saying that social media isn’t always the best way to complain! In the poll, social media was ranked little more effective than sending a letter when complaining to a retailer. A serious complaint or something that takes more than a few lines to describe is certainly not going to get resolved on social media.

Social Media 64

Social Media Chatbots Retail Fashion 64

Magellan Solutions

SEPTEMBER 29, 2020

For modern consumers, using social media to air complaints and to get the kind of help they need is the best option. However, knowing that they can get help through social media is what most customers choose to do. The importance of social media customer service is even more amplified in 2020.

Social Media 52

Social Media Customer Service Call Center B2C 52

NetBase

JANUARY 8, 2019

Social media monitoring is not the same as social media listening, and you may be confusing the two! or maybe you’re a Bird Box fan and possess the wildly unlikely ability to navigate social blindfolded. The social intelligence ahead of the event was not strong there. Social Media Monitoring Mavericks.

Social Media 91

Social Media Analysis Brands Measurement 91

NetBase

MAY 9, 2019

Though Social Media Analytics has been a common business tool for nearly a decade now, various aspects still feel mysterious and confusing to those who haven’t followed its progression. What Is Social Media Monitoring? <Currently What Is Social Campaign Analysis? What Is Social Sentiment Analysis?

Social Media 62

Social Media Analytics Analysis Airlines 62

NetBase

NOVEMBER 28, 2018

Social media analytics does a lot for brands and businesses – guiding efforts and keeping brands out of hot water. But if you don’t report your results to the people making decisions, they may not realize how vital these social analytics truly are – or why. But that information has to be quickly and cleanly communicated.

Social Media 54

Social Media Report Analysis Analytics 54

NetBase

SEPTEMBER 13, 2019

Marketing success can feel elusive some days. But social media audience analysis levels the playing field, capturing key consumer insights that makes messaging resonate and helps elevate your brand. And a significant revelation made possible by social media audience analysis. Let’s check it out! Who Are You?

Social Media 53

Social Media Analysis Marketing How To 53

Comm100

SEPTEMBER 5, 2014

The advent of social media has had a huge impact on the customer service industry. Here are nine tips on how to offer the most effective customer service on social media. Here are nine tips on how to offer the most effective customer service on social media. Train Support Teams and Delegate Social Channels.

Social Media 113

Social Media Tips Customer Service Customer Service Representative 113

CSM Magazine

DECEMBER 14, 2021

Creating an online course is a great way to share information with others. However, if you have no idea how to sell your online course or fail to provide great customer service, it’s going to be a complete failure. We’ll also provide tips on how to promote your course and make money. Promote Your Course.

Course 52

Course Tips How To Social Media 52

NetBase

APRIL 22, 2019

For an event that happens over two weekends, its engagement is impressive: You’ll see most social media posts happening immediately before and at the end of each day/weekend, as wifi is pretty hard to come by in the middle of the dust-storm riddled desert that Coachella inhabits. Creating a Consistent Presence.

Social Media 49

Social Media Brands Marketing Fashion 49

NetBase

JULY 15, 2020

Social Media Analytics has been a common business tool for a good bit of time now, yet various aspects still feel mysterious and confusing. Our Social Media Analytics Guide was created to break down and define these distinctions so you understand how to use each tool for maximum brand impact. How can I learn more?

Social Media 52

Social Media Brands Analytics Airlines 52

QuestionPro Audience

MAY 4, 2018

Market research is the fuel that propels products, services, and even ideas. In fact, market research might even be more important than the fuel metaphor, since crashing a campaign or initiative is more severe than sputtering at the gate. Email marketing platforms can cost close to nothing for reaching audiences.

Brands 191

Brands Marketing Social Media Survey 191

Experience Investigators by 360Connext

APRIL 2, 2024

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Social media posts, brand websites, customer review websites, demo request forms, QR codes, email marketing messages, sales team outreach (SMS or phone calls), and every direct or indirect brand interaction are touchpoints.

Touchpoint 143

Touchpoint Customer Journeys Customer Experience Social Media 143

NetBase

NOVEMBER 7, 2019

Every marketer must have real-time social insights they can trust to inform strategic decision-making for their businesses. At Social Media Week, NetBase was joined by industry leaders from L’Oréal UKI, McCann and Huawei to answer just that! Quite a mountain for marketers to climb! But how does this look?

Social Media 40

Social Media Strategy Marketing Analytics 40

ReviewTrackers

FEBRUARY 24, 2021

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. Of course, the idea of reputation marketing is nothing new. Of course, the idea of reputation marketing is nothing new.

Brands 104

Brands Marketing Social Media Sports 104

NetBase

NOVEMBER 7, 2019

Every marketer must have real-time social insights they can trust to inform strategic decision-making for their businesses. At Social Media Week, NetBase was joined by industry leaders from L’Oréal UKI, McCann and Huawei to answer just that! Quite a mountain for marketers to climb! But how does this look?

Social Media 40

Social Media Strategy Marketing Analytics 40

Beyond Philosophy

APRIL 13, 2023

FOMO, or fear of missing out, is a powerful marketing tool. In addition to being the subject of several research projects in psychology, it’s also a powerful marketing tool—if you know how to leverage it. Part of the reason FOMO has become a part of our vocabulary is because of social media.

Tools 78

Tools Social Media Marketing Groups 78

Bill Quiseng

DECEMBER 14, 2015

But today’s customers are expecting service on-line and on the social media channels that they use. One of the great benefits of social media is connecting with people who we would otherwise not meet. Are you a business owner or entrepreneur looking to use social media for customer service?

Social Media 84

Social Media Customer Service How To Customers 84

CSM Magazine

MAY 27, 2021

It won’t be an exaggeration to say that social media is an indispensable part of our lives. Other than falling into the most adorable black hole of cat videos and sharing incorrigible vacation throwbacks, social media has emerged as a powerful tool for content creators and brands. Let’s dive in. Click Send.

Social Media 52

Social Media Sports Government Brands 52

NetBase

NOVEMBER 5, 2018

International marketing campaigns offer exceptional reach for any brand, but there are unique considerations to keep top-of-mind, beyond what one would typically pay attention to, when focused domestically. Social media listening makes the effort much more manageable, but only when you know what to look for – and how.

Social Media 56

Social Media Apparel Culture Exercises 56

Experience Investigators by 360Connext

APRIL 2, 2024

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Social media posts, brand websites, customer review websites, demo request forms, QR codes, email marketing messages, sales team outreach (SMS or phone calls), and every direct or indirect brand interaction are touchpoints.

Touchpoint 137

Touchpoint Customer Journeys Customer Experience Social Media 137

NetBase

JUNE 10, 2019

Brands main competition online is often themselves, as they get in their own way pursuing marketing avenues that just don’t work for their business. They could do so much better, pretty immediately, if they’d just let social media insight guide the way. What Social Media Insight Tells Brands .

Social Media 43

Social Media Competitive Advantage Comparison Metrics 43

NetBase

AUGUST 23, 2019

Course corrections are as inevitable in marketing as they are out on the ocean, but the indicators requiring the change are much less obvious. We’ll explore two ways top agencies extract meaningful insight from the chaos and alter a brand’s course with AI analytics-informed insight. And social monitoring does that.

Course 62

Course Analytics Social Media Brands 62

NetBase

JANUARY 15, 2019

If you’re constantly looking at social insights – and you should be – is it really important to perform a social media audit ? The social analytics you look at in the day to day are likely real-time insights. These are the questions a social audit answers. Marketing Campaigns. Big Picture Check-in.

Social Media 53

Social Media Brands Analytics Consumers 53

NetBase

NOVEMBER 14, 2018

Social media reporting isn’t all it’s cracked up to be – and we’re not talking about marketing metrics you’re gathering to share with the C-suite, but “news” as it exists in the age of social media. News today, particularly breaking news, is a dangerous animal that never sleeps. But it can be.

Social Media 56

Social Media Effort Score Sports Trends 56

C3Centricity

OCTOBER 8, 2017

But are we performing smart marketing too? When I have the chance to look at what most organisations are doing, I see that they are still living in the past of traditional media and have hardly dipped their toes into new media. Or they are using social media but still treating it as if it is traditional media!

Marketing 120

Marketing Social Media Loyalty Brands 120

ReviewTrackers

JUNE 25, 2018

Kristen is a writer for The Manifest and focuses on social media, digital marketing, and advertising business trends. . Ninety-two percent of small businesses plan to invest more in social media this year, and Facebook’s recent Cambridge Analytica scandal isn’t slowing them down.

Social Media 50

Social Media Advertising Entertainment Metrics 50

Ecrion

DECEMBER 8, 2020

What Is Omnichannel Marketing? | Multichannel vs. Omnichannel Marketing | Reap the Benefits of Omnichannel Marketing. When many of us think of marketing, our minds go to advertisements on television and in magazines, social media posts, and podcast ad spots. What Is Omnichannel Marketing?

Omni-Channel 98

Omni-Channel Marketing Social Media Advertising 98

CSM Magazine

DECEMBER 18, 2017

Progressive businesses are further engaging their customers via using social media. In this article, we have provided the main tips that help you utilize social media in order to provide exceptional service to your customers. Companies have to be deliberate about creating and evolving client engagement on social channels.

Social Media 40

Social Media Customer Service Roadmap Tools 40