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European Hotel Chain Report Shares Importance of Harnessing AI

NetBase

Wondering how European Hotel Chains fared in 2018 and what to expect in 2019? Our 2018 European Hotel Chain Social Sentiment Report offers that and more, sharing insight around trends and trouble spots, while offering tactics top brands employ on social media to stay ahead of competitors and sentiment shared around 21 of them.

Hotels 45
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Fundamentals of a Customer First Strategy For Every Industry

C3Centricity

It is true that without satisfaction, customers will not return to a hotel or restaurant. However, despite this, I believe that the hospitality industry has a lot it can learn from consumer packaged goods (CPG). Research from Forbes shows that 81% of consumers’ purchase decisions are influenced by their friends’ social media posts.

Industry 218
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Today’s Toughest Marketing Challenge is Not Customer Satisfaction!

C3Centricity

We all know how extremely demanding consumers have become in recent years. I was recently in the US and as seems to be the norm these days, the hotel in which I stayed asked me to rate their performance afterwards. To think that a Hotel apologises for not exceeding my expectations! Companies need to deliver more, a lot more!

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Loyalty marketers: get ready for the deliberate consumer

Currency Alliance

This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. Consumers are becoming a lot more deliberate in their pursuit of pleasure – but also a lot more deliberate in other spending categories. One year ago, there might have been 2 people in 50.

Loyalty 72
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Beyond the Hotel: Earning Guest Loyalty with Hospitality Tech

Currency Alliance

Countless articles have been written about enhancing the hotel customer experience (CX) with technology. The hotel market is becoming more competitive, with a larger share of wallet being spent on a greater variety of services. Happily, this increased competition does not pose an existential threat to the hotel as a business model.

Hotels 40
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Customer service lessons from the hotel sector

Eptica

Date: Friday, January 29, 2016 Customer service lessons from the hotel sector. Today, the customer experience is even more vital to staying in business for the hotel sector. Competition has increased – not just between hotels in the same location, but even those in different cities. Published on: January 29, 2016.

Hotels 48
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Grasp this opportunity, it’s the small things that have the biggest effect!

Beyond Philosophy

The Magic Castle Hotel made the top ten of all Los Angeles hotels on Trip Advisor. You would not be impressed if I showed you pictures of this hotel. It looks to me like an old apartment complex that was painted yellow and converted into a hotel. However, the consumer reviews of this hotel are off the charts.

Hotels 78