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9 Important social media trends you need to know in 2023

BirdEye

Social media is an ever-changing landscape where trends rise and fall every day. If you aren’t keeping a close eye on the latest social media trends, you might be left guessing while your follower count decreases. Take the initiative to develop a social media campaign for TikTok. billion users by 2023.

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Social Media – not the best way to complain

Helen Dewdney

I keep saying that social media isn’t always the best way to complain! This has been borne out in recent a survey of more than 5,000 people undertaken by the consumer organisation Which? In the poll, social media was ranked little more effective than sending a letter when complaining to a retailer.

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5 Social Media Customer Service and Marketing Secrets from the Pros

Comm100

When 67% of consumers turn to social media for customer service support, and 87% of customers indicate that these interactions positively impact their buying decisions, integrating social media into your customer service support strategy becomes a no-brainer. Click here to download the full ebook.

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Top 3 Ways to Handle Bad Reviews on Social Media

Comm100

Social media. On the one hand, social media provides businesses with a premier location to engage with customers, address emerging problems, and discuss service improvements. Although social media gives businesses an incredible amount of agility for customer care, it’s hard to please everybody.

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How to Conduct a Social Media Audit

NetBase

Being on top of the metrics that matter to your brand is a great feeling, and it certainly applies to your brand’s social media efforts. Here we’ll explore the why and how of conducting a social media audit by focusing on: What a social media audit. Analyzing your social media channels.

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Why CEOs should have a presence on social media

Helen Dewdney

What company CEOs are on social media? Most CEOs aren’t on social media. But at a time when social media plays such a huge part in many people’s lives this can be very short sighted. When a consumer contacts a CEO on Twitter. You can contact her with your own ideas too of course!

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Why Brand Perception Matters and How You Can Measure It

GetFeedback

Today’s consumers share their opinions and experiences widely, and their peers trust them when it comes time to buy or pass. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do.