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What Is the Difference Between Voice of Customer and Market Research?

InMoment XI

A lot of folks believe that voice of customer (VoC) programs and market research mean the same thing—but they’re actually quite different! Breaking Down the Difference Between Voice of Customer & Market Research. How Does V oC Fit into Your CX Strategy. What Is the Definition of Market Research ?

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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Leveraging unstructured data analytics is the key to transforming this raw data into actionable insights that can transform your customer experience strategy. Armed with these in-depth insights, businesses can fine-tune their product offerings, service delivery, and marketing strategies to align precisely with customer demands and desires.

Analytics 488
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The customer experience is your best marketing

Vonage

What is marketing? A quick Google search on the word marketing reveals this from the American Marketing Association (And, they should know!): Great definition, but marketing has changed. Great definition, but marketing has changed. Websites are a great example to illustrate how marketing has changed.

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5 Top Customer Service Articles of the Week 11-14-2022

ShepHyken

It’s a robust white paper published by Harvard Business Review, focusing on partnering with the best experts (vendors) in the customer experience (CX) world. Spend some time diving into this white paper, and you’ll appreciate the extra effort you might make to find the perfect partner to help you succeed. It’s a video.

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Being bold with your IP legal investment strategy during challenging times

Clarivate

With market uncertainty now the norm rather than the exception, IP legal teams regularly face multidimensional challenges. A 2020 report by McKinsey & Company found that organizations that invested in innovation during the financial crisis of 2009 outperformed the market by 10% during the crisis and by 30% in the post-crisis years.

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How your IP and R&D teams can strategize and prioritize for the evolution of SEPs

Clarivate

Dinesh Narayanan Kutty, Senior Director, Product Management and Gaurav Sawant, Associate Director, Service Operations at Clarivate reveal what IP and R&D teams need to know about SEPs and what it means for their SEP and IP strategies. For example, in June 2022, the United States Department of Justice and U.S.

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What is a Go-To-Market Strategy?

SurveySparrow

Having a go-to-market strategy ensures that you have made your launch foolproof, well, at least to a large extent. What is go-to marketing strategy? A detailed plan created to launch a product to the market is called a go-to marketing strategy. Who is responsible for go-to marketing strategy?