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The complete guide to social media management for modern businesses

BirdEye

Social media has completely changed the way we communicate and connect with one another over the past two decades. Social media is also a powerful marketing tool used by businesses of all sizes. We’ll start by discussing some of the key concepts and benefits of using social media. 84% of U.S.

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Attract your dream customers with 40+ powerful hashtags for business

BirdEye

According to a recent survey by Birdeye, 79% of businesses produce their social media content in-house, underscoring the necessity of arming these businesses with the proper tools and strategies for success. This blog will guide you through selecting, analyzing, and optimizing hashtags to attract your ideal customers.

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6 Tips for Hosting a Corporate Event That Resonates in Your Industry

CSM Magazine

This evaluation is crucial for continuous improvement and helps in demonstrating the ROI to stakeholders. For instance, a tech conference might benefit from a modern, high-tech environment, while a casual networking event could be held in a more relaxed, informal space. In the digital age, a strong online presence is vital.

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Social listening: Why it matters, how to get started, plus tips

BirdEye

Social listening is an essential tool for businesses looking to stay ahead of the competition and gain a better understanding of their customers and prospects. By monitoring conversations on social media, companies can identify opportunities to engage with potential customers and get real-time feedback about their products or services.

Tips 98
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Top 13 marketing channels for your business

BirdEye

Common examples of B2B marketing channels are Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, content marketing, B2B online communities and select social media platforms, email marketing, and webinars. Run a paid social media ad asking for more likes and shares. Enter the world of SEO.

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ROI of Social Customer Service: How to Calculate It and Create a Strong Business Case

Natalie Petouhof

If a customer doesn’t get the help she needs, she often will not remain loyal – or worse, she will take to social media and tarnish the brand. Every touch point or interaction with the company (or even content about the company) can affect the customer’s satisfaction and loyalty to the brand. Think about it.

ROI 45
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Lithium’s Customer Heroes

Customers Rock!

I recently attended the 2012 Lithium Network Conference (LiNC for short) in San Francisco to hear about the latest and greatest from Lithium Technologies as well as from thought leaders such as Brian Solis , photo left, who shared about Digital Darwinism from his new book The End of Business as Usual. Good News for Social Customer Service.