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Why You Should Build an Omnichannel Customer Experience

InMoment XI

Omnichannel vs Multichannel While both omnichannel and multichannel strategies involve leveraging multiple channels, they differ significantly in their approach and execution. Omnichannel strategies prioritize seamless integration and consistency across all customer touchpoints.

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The Art of Selling CX

Horizon CX

The Crucial Link Between CX and Strategic Goals: Effectively advocating for customer-centric strategies involves aligning proposals with the overarching strategic goals and objectives of the organization. By addressing the emotional factors influencing leadership decisions, CX professionals can better tailor their persuasion strategies.

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7 Proven Customer Retention Strategies Every Retailer Should Know

SurveySensum

According to the research study conducted by Harvard Business School, The Economics of E-Loyalty , increasing customer retention rates by 5% increases profits by 25% to 95%. Recognizing this, many brands have shifted their focus toward customer retention strategies. But why is that a big issue?

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Guest Post: How COVID-19 Has Impacted the Progression of Contact Centres

ShepHyken

H e explores the impact of COVID-19 on contact centres and the consumer response during the pandemic. However, automation is not designed to replace contact centre staff, but rather support them. He is an e xperienced Sales Director with a demonstrated history of working in the information technology and services industry.

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Why the retail apocalypse is really a renaissance, and what your company can do about it

Alida

Despite headlines painting a bleak picture of a coming retail apocalypse , there is data to support that the industry is poised to grow. In fact, retailers such as Target, Walmart, Nordstrom and Home Depot all reported growth in both brick-and-mortar and e-commerce sales, and Deloitte is pegging the retail industry’s growth at 11.7%

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The Benefits of Post-Purchase Support in Ecommerce

CSM Magazine

Post-purchase support is an integral feature of digital marketing which all e-commerce stores should consider. More importantly, how does it fit into an overall marketing strategy? Integral part of e-commerce When purchasing something online, help should be available if needed. This is where after-sales support comes in.

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Ways to Pay in 2023 – Encoded’s Top Five Payment Predictions

CSM Magazine

These factors have put companies under pressure to deliver seamless digital experiences, with those that get it right having a distinct competitive advantage. Solutions like Encoded’s PayByLink can support customer journeys and provide all important security. E-commerce will be fuelled by a digital first strategy.