Alida

NOVEMBER 25, 2016

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. ESPN , the leader in sports broadcasting, is another great example.

ROI 100

ROI Measurement Brands Net Promoter Score 100

ShepHyken

APRIL 30, 2024

I quoted several people from sports, entertainment and business. For example, 94% of the more than 1,000 consumers we surveyed said convenience is important, 87% of customers will recommend a convenient company or brand, and 70% will pay more for convenience. You can have a very complicated and highly technical product.

Entertainment 95

Entertainment Sports Financial ROI 95

Alida

SEPTEMBER 30, 2016

Every company today wants to be customer centric. If your company is considering launching a community, here are 13 useful stats that capture the rise of this space, and how you can get more out of an online community. Online communities have measurable, proven ROI. TWEET THIS STAT ). TWEET THIS STAT ). TWEET THIS STAT ).

ROI 100

ROI e-support Sports Study 100

Customer Bliss

MAY 23, 2018

Fanatics is the world’s largest provider of officially licensed sports gear. In this episode, Carolyne speaks about the importance of employee experience at Fanatics and how that translates to a better customer experience for dedicated sports fans. to determine their employee ROI. Carolyne partnered with the HR dept.

Sports 197

Sports Customer Experience Travel B2C 197

Michel Falcon Experience

APRIL 13, 2023

We have a very special guest in the virtual building, Cameron Herold, to talk about company culture. I first saw company culture be something that was more than just stuff on your wall or in your break room and perks. When did you first learn that company culture could actually drive growth? Hey everyone.

Culture 60

Culture Company ROI Leadership 60

Michel Falcon Experience

APRIL 23, 2019

Disclaimer : I love Starbucks but I recognize that we share Starbucks stories, and companies like theirs, frequently. I wanted to start sharing stories from companies you might not be too familiar with to give evidence that regardless of your industry or size of company, you too can become a case study. What’s my secret?

Company 95

Company Customer Experience Customer Service Net Promoter Score 95

Alida

JANUARY 26, 2017

AMB Sports & Entertainment (owner of Atlanta Falcons, Atlanta United FC and Mercedes-Benz Stadium) knows that the experience in the new stadium needs to match the building’s beauty and grandeur. The company is engaging with fans now to exceed their expectations by the time the new stadium opens. Commit to fan-centricity.

Sports 90

Sports Entertainment Tips Guest Experience 90

ClearAction

AUGUST 29, 2015

3 Types of Customer Experience Action Essential to ROI. If your recipe for customer experience ROI does not call for 3 types of action, it will probably flop. Why ROI Requires the Other 2 Action Types: (A) When one customer voices something, you can bet that they represent dozens or thousands in your customer base. (B)

ROI 48

ROI Omni-Channel Customer Experience Employee Engagement 48

Lumoa

JUNE 26, 2023

In fact, several companies, ranging from media to finance, are already investing in an omnichannel customer experience to boost their sales and revenue. Consider a customer looking to buy sports shoes from a popular brand. Retail company Lifestyle has significantly improved its retention rate by focusing on customer engagement.

Omni-Channel 208

Omni-Channel Customer Experience Net Promoter Score Effort Score 208

BlueOcean

JULY 16, 2019

One that can wow your customers while simultaneously delivering an unparalleled ROI? Sports, music, movies, and even current events – these cultural touchpoints are shared across the US and Canada. Looking for an onshore contact center partner? Your answer may just lie to the friendly north. Your dollar will stretch further.

Contact Center 174

Contact Center Sports Culture ROI 174

ClearAction

OCTOBER 12, 2022

Quantifying CX ROI is the top challenge, per Pointillist’s 2019, 2020, and 2021 studies. Indexes are useful in quantifying XM ROI when you use them for correlation analysis. XM annuities generate massive ROI. This is the key to quantifying XM ROI! 5 Best Experience Management Metrics Lynn Hunsaker.

Metrics 62

Metrics Management Effort Score ROI 62

North Highland

SEPTEMBER 3, 2019

Sponsorships have long been a key tactic in the marketing toolbox for hospitality companies. At major conferences, pop culture conventions and sporting events, a well-executed sponsorship can place a business in front of an audience numbering in the hundreds of thousands. Case Study: Assessing a Sports Sponsorship.

Hospitality 61

Hospitality Industry Sports ROI 61

BlueOcean

JUNE 13, 2019

Equally important is a grasp of common pop culture references, favorite sports teams, or the latest blockbuster hits – it’s these small details that turn everyday interactions into exceptional customer experiences. Though the quality of the customer experience trumps most arguments about price, ROI is still important to your business.

Contact Center 189

Contact Center Travel Culture ROI 189

CSM Magazine

DECEMBER 22, 2023

Companies have traditionally relied on a mix of print and digital advertising, but now there’s a new approach that’s capturing consumers’ attention more effectively: out-of-home (OOH) advertising. Sponsorship opportunities can include music festivals, sporting events, charity events, or even theme parks.

Connections 52

Connections Strategy Marketing Gamification 52

West Monroe

NOVEMBER 26, 2023

The behind-the-scenes view offered by the Netflix hit Drive to Survive , the hype videos on Instagram, and global news coverage shows the result of millions of data points coming to life to evolve a sport, keep drivers safe, challenge engineers and engage fans. Being digital is really about being human.

Data 52

Data Sports Competitive Advantage Technology 52

West Monroe

NOVEMBER 26, 2023

The behind-the-scenes view offered by the Netflix hit Drive to Survive , the hype videos on Instagram, and global news coverage shows the result of millions of data points coming to life to evolve a sport, keep drivers safe, challenge engineers and engage fans. Being digital is really about being human.

Data 52

Data Sports Competitive Advantage Technology 52

Gravy Analytics

JULY 15, 2019

The best location data companies provide services that help businesses identify the key characteristics and interests of their top customers. Companies can also choose to collect location data on their competitors’ customers, learning about their interests and behaviors as well. Targeting Competitors’ Customers.

Advertising 68

Advertising Data ROI Automotive 68

Customer Bliss

NOVEMBER 1, 2018

By speaking to drivers and getting to know what’s important to them, Lyft has been able to create partnerships with other companies to offer discounts on products and/or services (like learning how to do your taxes) that will be beneficial to their lives. Tactic 5: Assess your Employee ROI. Tactic 1: Be Authentically Engaged.

Employee Experience 175

Employee Experience ROI Chief Customer Officer Culture 175

Seaton CX

NOVEMBER 1, 2022

Sometimes they aren’t connecting the dots to understand the return on investment (ROI) of CX. If they don’t understand the ROI, you may need a better CX business case. But CX is a team sport, and we need them to put on a uniform—and commit time, people, or money to the project. C reate a CX movement in your company.

Engagement 86

Engagement Average Handle Time ROI Return on Investment 86

BlueOcean

AUGUST 27, 2020

Real-life sneak peek: In December of 2019, Blue Ocean was awarded a significant piece of new business supporting members of a major sports association with a launch date set for March 2020. How did these components play out in real life in response to lockdowns and how have they evolved since then?

Customer Care 156

Customer Care Contact Center Sports Case Study 156

Gainsight

MARCH 15, 2024

Achieve Scale With Cross-Functional Resources Community is a team sport—especially in the early goings, when you may only have one or two full-time employees dedicated to community management. Kate shares how Chow’s support transformed the dynamics between the financial arm of the company and the Community team.

Self Service 52

Self Service Sports Case Study Resources 52

Topdown

APRIL 1, 2019

There is a reason the focus is on customers rather than on company or product or service. Imagine a sports team. Team owners know that the return on this investment (ROI) is worth it. Although the main goal is for the players to perform well during games, a lot of behind-the-scenes effort goes into keeping them part of the team.

Software 48

Software Sports ROI Touchpoint 48

ClearAction

OCTOBER 25, 2022

When I led company-wide customer experience, we discovered that aiming for Align and Embed allows you to bypass many of the typical CX practices (because they are remedial and you’ve risen above that). Account: how managers are accountable for application of CX insights reveals your CXM ROI. Learn More. Learn More. Learn More.

Customer Journeys 71

Customer Journeys Sports Study Leadership 71

BlueOcean

DECEMBER 13, 2022

Other examples are the collaborations between Hilton and Lyft , Shell and Dunkin’ , Macy’s and Dick’s Sporting Goods , and then there is Scene+ in Canada who’s loyalty program brings together company brands offering movies, travel, shopping, dining, groceries and more all under one consolidated program.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

Michel Falcon Experience

NOVEMBER 7, 2019

Mark Mastrov (left) and Barstool Sport’s Dan Katz (right). I’ve seen companies front-load their loyalty efforts. When our team members need something we ask ourselves: “What’s the ROI?” I was recently listening to The Corp podcast which featured Mark Mastrov as their guest. It’s not everlasting.”.

Loyalty 60

Loyalty Culture Strategy How To 60

C3Centricity

APRIL 3, 2019

Management are renowned in most organisations for “innocently” posing questions when passing marketers in the corridor or while socialising at a company event. She’s been buying our brand for over two years because it satisfies her children’s hunger when they get in from playing sports. HOW MUCH ARE OUR CUSTOMERS WORTH TO US?

Marketing 192

Marketing How To Advertising Brands 192

CX Journey

JULY 30, 2015

I won't take the sports analogy very far, but what is the CX end game? Why should companies be focusing on customer experience? Do we like being treated the way we're treated when we interact with the companies we buy from? It's sad, really. After all, we are all customers. That thought alone should be a motivator!

ROI 80

ROI Customer Journeys Financial Sports 80

Circular Edge

MAY 26, 2023

Trent Compton and Beth Wood from Atrion also joined the session to share how the company is leveraging 60+ apps across warehousing, inventory, distribution, etc to automate processes and receive critical notifications.

Case Study 52

Case Study Innovation Study Entertainment 52

ClearAction

DECEMBER 19, 2014

Sharing a vision across a company means there are common definitions of the current situation, the desired situation, and how to bridge the gap. Great strides in customer experience excellence by one part of your company can be undermined by well-intentioned disharmony caused by another part. Customer Experience ROI Trajectory.

Strategy 116

Strategy Customer Experience ROI Sports 116

Kustomer

OCTOBER 22, 2020

It turns out that when we do cost benchmarking, we look at companies who deliver high effort experiences compared to those that are low effort, easy experiences. What ESPN fans wanted during the pandemic, was to talk sports. Most sports were on pause for months on end, and the role of the customer service rep shifted significantly. “We

Conference 96

Conference Self Service Sports CRM 96

CustomerSuccessBox

JUNE 13, 2022

We already knew that customer-centricity is critical for any SaaS company’s success. However, there are other aspects to being a customer-centric company. All of this contributes to bettering customer journeys and propelling the company’s future growth. Customer success and the role of Customer Intelligence.

Customer Success 52

Customer Success Net Promoter Score Customer Centricity ROI 52

Gainsight

MAY 3, 2020

Uncertain and unprecedented times like these warrant tech companies to step up and alter our priorities, which means that our customers are probably doing the same. User Sentiment : NPS, Ratings, Release/ Feature-specific feedback to capture results/ outcomes/ ROI . Increased needs of ROI for the customers. Traditional Factors.

Customer Success 59

Customer Success Customer Experience Roadmap ROI 59

SurveySparrow

JANUARY 24, 2022

The eCommerce company can get in touch with the seller to understand how they send their products. When the company wants to know if the funds they have invested in marketing campaigns for a particular brand will give them enough ROI, then regression analysis is the way to go. Professional sports. Credit Card.

Analysis 52

Analysis Examples Fashion Sports 52

BirdEye

APRIL 18, 2023

However, once you work through the growing pains, you can see a solid return on your investment (ROI). You can use the free credits to test your marketing strategies and observe if the ROI makes sense for your local business goals. It’s one method that can provide a good ROI without having to drain your budget.

Advertising 98

Advertising Social Media ROI Strategy 98

ClearAction

DECEMBER 31, 2015

Collaboration, teamwork, and involvement of multiple functional areas in taking action on customer insights must be well-thought-out and institutionalized across your company for long-lasting results. “Why do companies succeed? ” Exploring the Elusive ROI of Customer Experience Management. Advice This Past Year.

Strategy 48

Strategy Customer Experience ROI Sports 48

ClearAction

JUNE 8, 2015

In sports, a great deal of thought goes into creating winning teams. Choosing the right players, getting everyone on the same page, practicing hand-offs and executing a clever playbook are how winning sports teams are created. Such a loose confederation would never fly in sports! Creating World-Class Customer Experience Teams.

Customer Experience 48

Customer Experience Sports Guidelines Chief Customer Officer 48

BirdEye

NOVEMBER 10, 2023

Marketing for roofing companies often becomes an afterthought. Most roofing companies survive on seasonal leads, sporadic inquiries from listings , or occasional customer recommendations. Wondering how to market a roofing company? Table of contents Why should roofing companies invest in marketing?

Marketing 57

Marketing Strategy Social Media Advertising 57