Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

ClearAction

OCTOBER 1, 2018

The future is urgently calling for us to shift to company-wide alignment with CX. For example, the 2017 and 2018 Forrester Customer Experience Index TM reveals no companies exceeding 72 on a 100-point scale and very little change in any industry. Only 22% of companies now are operationalizing, aligning or embedding CX.

Customer Experience 63

Customer Experience Effort Score ROI Study 63

BirdEye

NOVEMBER 10, 2023

Marketing for roofing companies often becomes an afterthought. Most roofing companies survive on seasonal leads, sporadic inquiries from listings , or occasional customer recommendations. Wondering how to market a roofing company? Table of contents Why should roofing companies invest in marketing?

Marketing 57

Marketing Strategy Social Media Advertising 57

Currency Alliance

NOVEMBER 14, 2019

If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. disconnects between company leadership and management. Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Storyminers

AUGUST 21, 2018

Note how topics include sports highlights, how to dress for rainy days, features of a variety of music festivals and bands, and even ideas for Father’s Day gifts. For example, is there an interest multiple generations share that you can focus on as a company? By offering a range of topics, it reaches multiple generations.

Customer Experience 124

Customer Experience Social Media Infographics Advertising 124

Storyminers

AUGUST 21, 2018

Note how topics include sports highlights, how to dress for rainy days, features of a variety of music festivals and bands, and even ideas for Father’s Day gifts. For example, is there an interest multiple generations share that you can focus on as a company? By offering a range of topics, it reaches multiple generations.

Social Media 100

Social Media Customer Experience How To Infographics 100

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. A world-beating program in travel. Velocity: a leader in modern loyalty.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40