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B2B Customer Experience: The Complete Guide

InMoment XI

Here are some examples of how B2B companies are applying tactics designed to improve the customer experience: CRM platform HubSpot utilizes chatbots to connect with customers and encourage open communication. Maintaining open and proactive communication throughout the customer journey is also a critical aspect of B2B CX management.

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The Art of Selling CX

Horizon CX

Apple: Seamless Integration for Brand Loyalty Alignment with Strategic Goals: Apple’s commitment to delivering a seamless and intuitive user experience is integral to its strategic goals. Apple’s focus on user experience and design speaks to its understanding of the perceived needs of tech-savvy consumers.

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Digital Experience: Meeting Customer Expectations

InMoment XI

The customer experience—how buyers feel about their collective interactions with a brand—defines and motivates customer action. But with the advent of the information age and the communication technologies that support it, a new facet of customer experience has emerged: digital experience. What Is Digital Experience?

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The Reasons Behind Tesla’s High Net Promoter Score

Retently

He said that electric cars are the future of sustainable transportation. And while many automotive companies offer great products, Tesla goes above and beyond in order to create a well-rounded user experience. Just like Steve Jobs, Elon Musk told a story that was aspirational and resonated with people.

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Lessons from 10 Years Working in Public Service Social Customer Care

Russel Lolacher

Time flies, and my decade in the public service at the BC Ministry of Transportation and Infrastructure has certainly attested to that. Ten years of leading a provincial government team in web services and social customer care has been a challenging and rewarding experience. Oh, it’s been amazing.

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9 Real-World Brand Examples of Effective Product Feedback Programs

SurveySensum

These surveys have been pivotal in improving their product offerings, enhancing the user experience, and refining their customer support services. It employs in-app feedback mechanisms to gather feedback on the usability of its platform, introduction of new features, and overall user satisfaction.

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How to Build a Next-Generation Loyalty Scheme

CSM Magazine

Ongoing user experience testing is critical for companies that want to make sure their loyalty programmes stand out. But while the core value proposition remains the same, the ways that loyalty schemes function continues to evolve. Ultimately, companies want to develop loyalty programmes that drive revenues and retain loyal customers.

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