How to Engage Customers – “Hearts, Then Charts” White Paper
ijgolding
DECEMBER 2, 2015
Almighty Chief Strategy Officer Ian Fitzpatrick recently wrote and published the white paper, “Hearts, Then Charts,” which offers a practical framework for aligning organizations with their customers to create a customer-centric culture. At the center of the paper is the idea that we need to refocus our energies on outcomes.
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