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Customer Experience 101: Types of Surveys

InMoment XI

Many audiences—like senior citizens or those without internet access—are far more likely to respond or far more comfortable with paper surveys than online surveys. Plus paper surveys are often easier to read for many since they’re printed in large fonts with black text on white paper. Improve the brand experience.

Survey 260
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Just stop with the KPIs already

Zeisler Consulting

If I ask you what your NPS tells you, you can probably go on about Customer loyalty, likelihood to repurchase, share of wallet, and many other great things that have come out of white papers and case studies over the years. In order to get people to pay attention and to secure ‘buy-in’, you’ve labored to evince the “ROI of CX”.

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Personalization In Sales Leads To Increased Loyalty and Repeat Business

Integrity Solutions

The Value of Personalization in Sales McKinsey has found that personalization provides distinct, tangible advantages for companies: It can reduce customer acquisition costs by as much as 50%, lift revenues by 5-15% and increase marketing ROI by 10-30%. Add value that’s relevant to them throughout the journey.

Sales 104
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For CX success, re-evaluate your purpose

Zeisler Consulting

is to improve the alignment between what your company says it’s all about (call it mission/vision, corporate values/principles, or simply Brand Promise) and the experience your Customers have when they interact with your brand. Notice that there’s no mention in there about revenues, sales, or market share. So why even bother?

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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B2B vs. B2C Marketing: What Are the Main Differences?

Oracle

Clever B2C marketers can convert individuals from discovery to purchase in a matter of minutes, thanks to the magic of expertly crafted deals, on-point brand messaging, and culturally ingrained consumerism. Savvy B2C customers shop around online and check competitor prices before buying due to their price sensitivity.

B2C 85
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Getting Started with Location Intelligence: Visitations

Gravy Analytics

This data can be used to improve ad CTRs and ROI, for competitive intelligence, and to improve the customer experience. You can also segment devices by frequency of visit to better understand customer engagement with your brand.

Hotels 71