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CMA tackles fashion industry “Green Washing” claims

Helen Dewdney

The Competition and Markets Authority (CMA) has today (29 July 2022) announced that it will investigate sustainability claims about fashion products sold by ASOS, Boohoo and George at Asda. Kerry Clayton runs Trend Tonic , a sustainable jewellery brand, and regularly writes about green washing. What is green washing? 27/04/22.

Fashion 88
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7 Steps for Implementing a Closed-Loop System

InMoment XI

With so much riding on each interaction with your brand, you can’t afford to leave a negative customer experience unresolved. In fact, a study by Lee Resources reveals that 91% of unhappy customers won’t return to your brand at all. Check out these seven tips. That’s where a closed-loop system comes in! .”

System 493
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18 inspiring brand collaborations: Real-life success stories

BirdEye

Customers and brand ambassadors aren’t the only prospects out there who can support your business. From Instagram influencers to big-name industry leaders, partnering with like-minded brands can help you unlock valuable new opportunities. Table of contents Why do brand collaborations work?

Brands 52
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3 Tips Brand Marketers Can Use When Marketing During a Pandemic

Hallmark Business Connections

If you’re a brand marketer, that meant pivoting your strategy to account for the “new normal,” tossing out (or heavily revising) now-defunct messaging, and collaborating with teammates over Zoom rather than in person. If this sounds too old-fashioned when marketing to Millennials or GenXers, think again. pre-pandemic.

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10 Amazing Tips to Improve Employer Branding!

SurveySparrow

Therefore, recently the companies focus on the development of the employer’s brand and consider it a strategic direction of development. According to Employer Brand Research 2017 , for 88% of surveyed millennials, it is important to be part of a company with the right values ??and Why Is Employer Branding So Important?

Tips 52
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6 Great Customer Service Tips to Improve Your Satisfaction Ratings

Retently

Below, we’ve listed seven easy customer service tips that you can implement for your business to improve your Net Promoter Score and retain more satisfied, loyal customers. The more customers feel they’re protected against risks, the more positively they’re likely to view your brand (and by extension, your product).

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8 Ecommerce Tips for Fabric Companies

CSM Magazine

The following ecommerce tips and details will help advise how fabric companies can develop their business. One of the best strategies to attract traffic and improve your Google search rating is to have high-quality content on your fashion e-commerce website. Frequently Add New Offerings. Study and Analyse Your Competitors.