CSM Magazine

MAY 17, 2024

Overview of Promotional Products Custom promotional products are any products a company can customize with their brand logo and color scheme. A business can offer promotional products to customers or other parties to expand brand awareness, bolster customer loyalty and increase sales.

Industry 52

Industry Apparel Automotive Sports 52

Alida

NOVEMBER 25, 2016

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Increasing revenue with NewsCorp Australia.

ROI 100

ROI Measurement Brands Net Promoter Score 100

Avaya

APRIL 9, 2019

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Previously, sports were simply about the main media networks, the prime times, the most popular sports, and the players. But now… the business of sports has grown infinitely and means so much more.

Sports 51

Sports Trends Entertainment Contact Center 51

West Monroe

FEBRUARY 13, 2024

About the episode Explore the transformative power of AI and digital technology in the sports industry on our latest episode, which features Satisfi Labs CEO Don White. Fresh off the Super Bowl's digital showcase, dive into how these technologies are enhancing fan experiences by making sports more accessible and interactive than ever.

Sports 98

Sports Tourism Entertainment Technology 98

Maru Group

MAY 14, 2020

As nearly every major global sporting event has been canceled or suspended because of the coronavirus, sports fans are having to adapt and find new ways to channel their energy. One thing is clear, when live sports resume, it will bring with it an increasingly tech savvy fan base, eager for inclusion.

Sports 52

Sports Entertainment Video Multi-Channel 52

Customer Bliss

MAY 23, 2018

Fanatics is the world’s largest provider of officially licensed sports gear. In this episode, Carolyne speaks about the importance of employee experience at Fanatics and how that translates to a better customer experience for dedicated sports fans. Be Authentic and Inspire Your Team. Prioritize Needs Then Tackle.

Sports 197

Sports Customer Experience Travel B2C 197

SmartMessage Blog

FEBRUARY 25, 2024

Cross marketing definition is an innovative and collaborative marketing strategy where brands join forces to promote each other’s products or services. This approach leverages the distinct strengths and customer bases of each brand while fostering a synergistic relationship that benefits both. What is Cross-Marketing?

Examples 52

Examples Marketing Automotive Fashion 52

Retently

MARCH 29, 2023

So how does the world’s NPS leader achieve such a high level of customer satisfaction? From implementing innovative features to perfecting the customer experience, today we’ll share the secret ingredients that make Tesla so special. It reduces distribution costs and provides customers with greater convenience.

Net Promoter Score 198

Net Promoter Score NPS Automotive Customer Satisfaction 198

BirdEye

JULY 10, 2023

Customers and brand ambassadors aren’t the only prospects out there who can support your business. From Instagram influencers to big-name industry leaders, partnering with like-minded brands can help you unlock valuable new opportunities. Table of contents Why do brand collaborations work?

Brands 52

Brands Fashion Social Media Retail 52

Optimove

JANUARY 5, 2023

Be it Sports Betting, Casino, Lottery, or Bingo – players are looking for a personalized experience that will delight and engage them. Innovative gaming brands understand that a customer-led approach has to be put at the forefront of their marketing strategy. Less than 10% of Lottery brands’ campaigns are multi-channel.

CRM 52

CRM Brands Multi-Channel Analysis 52

Retently

APRIL 5, 2024

What sets an exceptional retail customer experience apart? Because in a market brimming with choices, the way customers feel about your business can set you apart. A memorable retail customer experience leads to higher satisfaction, repeat business, and word-of-mouth recommendations. Why does this matter so much?

Retail 78

Retail Engagement Strategy Customer Experience 78

Customer Bliss

APRIL 23, 2021

Global Gurus’ list for World’s Top 30 Customer Service Professionals for 2021 came out recently, and I wanted to use it as an opportunity to highlight some of my friends and colleagues who are not only on the list, but who have shared their wisdom on my podcast. (And, Chip explained it in this way: “I want to talk about trust.

Customer Experience 273

Customer Experience Consulting Sports Leadership 273

Qualtrics

DECEMBER 5, 2019

We found that some of the best insights come from brands who disrupt their own business models. What is disruptive innovation? The term ‘disruptive innovation’ is attributed to Harvard professor of business Clayton Christiansen , who helped develop the concept in the 1990s. When brands disrupt their own models.

Innovation 43

Innovation Brands Ecommerce Video 43

Hero Digital

APRIL 24, 2020

This trend has been augmented by the dearth of live sports. Users who are typically heavy sports-viewers are not turning to linear TV, but instead to CTV/OTT streaming. Sports-viewers’ streaming times have doubled the rate of the average Roku viewer; without live sports, linear television packages lose a bit of their allure.

Brands 54

Brands Sports Advertising Guidelines 54

Oracle

MAY 31, 2018

Check out these 3 ways the Internet of Things is revolutionizing sports. Relive the brand-new vibe we debuted this year. From new equipment, smart product innovations, new finishes and upholstery selections, to the best-in-class group training and networked fitness solutions. Take a more in-depth look at the new Precor today!

Sports 42

Sports Analysis Training Connections 42

CSM Magazine

DECEMBER 22, 2023

These eye-catching marketing strategies can make a significant impact on the consumer by grabbing attention, reinforcing brand recognition, or inviting interaction with a product or service. In this article, we will explore some creative marketing strategies that utilize OOH solutions to acquire new customers and elevate brand awareness.

Connections 52

Connections Strategy Marketing Gamification 52

ijgolding

SEPTEMBER 15, 2016

This can range from anything between helping you purchase a belt on Topshop to answering a customer service query regarding the location of a parcel. It was also created to replace webpages like FAQ’s (Frequently Asked Questions) and reduce the need for human staff to answer customer questions.

Chatbots 0

Chatbots Examples Innovation Customer Experience 0

C Space

SEPTEMBER 21, 2020

The Brand Move Roundup – September 18, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In early March we began reporting daily on how brands were dealing with Covid-19. But now “all of my customers are on Amazon”, Mouret said.

Brands 40

Brands Sports Fashion Video 40

C Space

MAY 1, 2020

The Brand Move Roundup – May 1, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Selfridges will also be selling a range of household and pharmacy items.

Brands 52

Brands Tourism Hotels Sports 52

Experience Matters

NOVEMBER 24, 2014

I attended last night’s Oklahoma City Thunder game to participate in a ceremony awarding the NBA team’s partners with a CX Innovation Award from the Customer Experience Professionals Association ( CXPA.org ). They collectively help the Thunder achieve its mission to be “the most FAN-centric organization in professional sports.”

Sports 308

Sports Customer Experience Professionals Survey Consulting 308

CSM Magazine

FEBRUARY 7, 2024

In a new sponsorship agreement with Sabio Group, the digital experience transformation services specialist, Busby has invested in innovative Veo camera technology to help analyse and improve player performance. “We are very aware, also, of our responsibilities to the local communities that surround our many global offices. .

Sports 52

Sports Innovation Analytics Analysis 52

Currency Alliance

FEBRUARY 15, 2018

Retail brands can be saved; but not by conventional retail strategy. This has come at the cost of innovation, experimentation, and ultimately customer experience. Like the anomalous wins of a bedraggled sports team, incidents of the retail industry dabbling in services are almost more frustrating for their paucity.

Retail 110

Retail Brands Banking Loyalty Programs 110

ShepHyken

OCTOBER 4, 2022

Winning the World Cup in Customer Experience. The Link Between Soccer (Football) and Customer Service. Shep Hyken interviews Gregorio Uglioni, a customer experience specialist, host of CX Goalkeeper , and author of Customer Experience 4 (CX4). What can customer service teams learn from soccer teams?

Sports 65

Sports B2C Social Media Customer Service Representative 65

InMoment XI

SEPTEMBER 13, 2022

We at InMoment have had the pleasure of working with some of the world’s greatest brands—and one brand that definitely stands out on that list is global footwear retailer, Foot Locker. 4 Tips to Drive Innovative Customer Experience. Innovation Tip #1: Understand Your Audience. Let’s dive in!

Innovation 493

Innovation Sports Tips Video 493

Oracle

JULY 24, 2020

Virtual gaming has created an entirely new digital marketing frontier for advertisers to engage with customers. Gamification as an overall strategy for interacting with customers is also estimated to grow 30% from its current $7.17 esports = ‘real’ sports. billion valuation over the next five years.

Marketing 106

Marketing Sports Advertising Gamification 106

Blake Morgan

MARCH 13, 2023

Looking to be customer-centric? Companies with female CEOs aren’t just more profitable —they also tend to lead in customer experience. Women thrive in customer-centric roles. In celebration of International Women’s Day and following up on a list I created last year , here are 20 more customer-centric companies led by women: 1.

Customer Centricity 66

Customer Centricity Company Insurance Travel 66

BlueOcean

DECEMBER 13, 2022

If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. In fact, 56% of customers are more likely to buy from a brand if they belong to their loyalty program.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

CSM Magazine

MAY 6, 2024

Improving customer service in the auto transport industry involves offering custom solutions tailored to each client’s unique needs. Utilizing customer portals and GPS tracking for better communication with customers also plays a crucial role in improving overall satisfaction. But it doesn’t stop there.

Transportation 52

Transportation Customer Satisfaction Industry Strategy 52

CSM Magazine

OCTOBER 18, 2021

The constant peruse of something better, keeping up with the latest technology, and coming up with innovative ways where fans can interact with the sport, requires a great team that that will constantly work on solving problems. But how is the NBA managing its customer service? We can say that the NBA is quite modernized.

Examples 59

Examples Customer Service Social Media Sports 59

AWS Machine Learning

MARCH 30, 2023

We hope that you enjoy this brand-new Bundesliga Match Fact and that it provides you with new insights into the game. About the Authors Javier Poveda-Panter is a Senior Data Scientist for EMEA sports customers within the AWS Professional Services team. He is also an enthusiastic cyclist, taking long bike-packing trips.

Sports 72

Sports Telecommunications Data Consulting 72

Gainsight

MARCH 15, 2024

Building an online community for your customers isn’t as hard as you might think—in fact, it’s pretty simple to get started. That’s exactly what Masters and her team at HoneyBook realized when they migrated their community from a Facebook group to Gainsight Customer Communities.

Self Service 52

Self Service Sports Case Study Resources 52

Optimove

FEBRUARY 16, 2023

For years, we’ve stressed one elementary point: marketers should invest in existing customers, as they are THE key to growth, especially in turbulent times. We call that Customer-led Marketing. Start every marketing action from the customer rather than a product or a service. The essence? Not too shabby!

CRM 52

CRM Sports Marketing Apparel 52

C Space

JULY 21, 2020

The Brand Move Roundup – July 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. on July 21.

Brands 52

Brands Transportation Sales Innovation 52

SurveySensum

JULY 17, 2023

Do you have a favorite brand that you love to shop from even if you have absolutely no shopping requirements but go there just for the experience? Because I do and that brand for me is IKEA. Decathlon, a renowned sporting goods retailer, excels in this area. Let me give you a picture of an ideal customer journey.

Retail 52

Retail Strategy Customer Experience Sports 52

SurveySensum

JULY 17, 2023

Do you have a favorite brand that you love to shop from even if you have absolutely no shopping requirements but go there just for the experience? Because I do and that brand for me is IKEA. Decathlon, a renowned sporting goods retailer, excels in this area. Let me give you a picture of an ideal customer journey.

Retail 52

Retail Strategy Customer Experience Sports 52

C Space

MAY 11, 2020

The Brand Move Roundup – May 11, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. According to gaming and e-sports market research firm Newzoo , there are 2.7

Brands 52

Brands Fashion Advertising e-support 52

AWS Machine Learning

MARCH 30, 2023

Enter the brand-new Bundesliga Match Fact: Keeper Efficiency. We hope that you enjoy this brand-new Bundesliga Match Fact and that it provides you with new insights into the game. About the Authors Javier Poveda-Panter is a Senior Data Scientist for EMEA sports customers within the AWS Professional Services team.

Sports 70

Sports Effort Score Telecommunications Data 70