Integrity Solutions

JANUARY 18, 2021

This past year laid bare some critical underlying selling skills and cracks in their sales pipeline that sales leaders were able to ignore or avoid while focusing on more immediate concerns. The good news is, we just went through a crash course in transformation — and there’s plenty to learn from it. New Sales Pipeline Strategy.

Sales 126

Sales Social Media Course B2B 126

Comm100

NOVEMBER 3, 2017

How are you supposed to find social media training activities and courses that will bring everyone up to speed? The following blog post will give you helpful training tips, social media training exercises, and a brief list of courses that will help your social media team rise above and beyond. Where to Start.

Social Media 113

Social Media Course Training Marketing 113

C3Centricity

NOVEMBER 4, 2019

Brand Building. Many large CPG companies, such as P&G, Coca-Cola and Nestle, have changed the name of their Marketing departments in the past twenty years, to Brand Building. They hoped that it would revive sales and give new vitality to their communications to better engage their customers in the new social world.

Customer Centricity 149

Customer Centricity Brands Advertising Consumers 149

NetBase

SEPTEMBER 4, 2020

Brands need to create a lean, mean data capturing machine that can aggregate, analyze and inform enterprise-wide decision-making. It’s not, of course. Your brand requires a Martech Stack that provides flexibility and robust capabilities to track ROI and identify potential relationships that brands may otherwise miss out on.

Tools 98

Tools Brands Ecommerce Advertising 98

Lumoa

FEBRUARY 2, 2023

These elements, and others, are still significant today, of course. Where and how they take place has changed, of course. According to research, 95% of consumers believe customer experience is the key to brand loyalty. A positive experience builds loyalty and trust, increases sales, and improves customer satisfaction.

Retail 236

Retail Net Promoter Score Strategy Customer Experience 236

GetFeedback

MAY 8, 2019

It’s what every company wants following a consumer’s experience with their brand. The point is this: A consumer wants to feel that a company cares about them as a person, not just as part of a sales figure. Surveys are also a way for a brand to keep its name in front of consumers’ eyes. Customizing a Survey Just Makes Sense.

Survey 170

Survey Brands Social Media Sports 170

InMoment XI

AUGUST 22, 2022

Your employees, of course! Some customers come back again to the same sales person because they have an excellent relationship and know that the experience they receive will be just as excellent. These customers will likely follow that sales person to their next dealership should they decide to move on.

Employee Experience 260

Employee Experience eBook Employee Engagement Call Center 260

ModSquad

MAY 13, 2021

When you consider that 92% of consumers trust word-of-mouth recommendations , it’s easy to see how delighted fans can become invaluable brand ambassadors. Sales and special events will draw in customers; creating a great experience will keep them coming back. Anticipate customer needs and staff accordingly. Reward their loyalty.

Ecommerce 119

Ecommerce Loyalty Brands Rewards Programs 119

InMoment XI

JULY 13, 2022

Simple to understand, this powerful metric can give you a wealth of information that you can use to improve your brand. First, you ask your customers a simple question: “On a scale of 0-10, how likely is it that you would recommend my brand/product/service to a friend or colleague?”. What Is Net Promoter Score? Detractors.

Net Promoter Score 491

Net Promoter Score Customer Retention Effort Score NPS 491

ReviewTrackers

FEBRUARY 24, 2021

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. Of course, the idea of reputation marketing is nothing new. Brands trigger emotional responses. In fact, 63.6

Brands 104

Brands Marketing Social Media Sports 104

Integrity Solutions

MAY 24, 2023

What Is Sales Training? Sales Training – at its heart – should be about learning to uncover and identify customer needs, thus creating value and providing service. Successful sales people know is about doing something for the customer – not to the customer.

Training 52

Training Sales Culture Management 52

Beyond Philosophy

APRIL 18, 2017

Most people would choose (A), and in fact that’s been the trend with brands over the past few years. Traditional sales advice says that it’s easier to keep a past customer than to get a new one, and so there’s been a proliferation of customer loyalty programs over the past few years. Customers aren’t as loyal as you think they are.

Sales 124

Sales Loyalty Programs Consulting Loyalty 124

Experience Investigators by 360Connext

OCTOBER 15, 2019

In your own organization, I can take a guess at where your sales team is asked to focus their learning. They are probably asked to brush up on everything from your brand messaging to the CRM system used to capture customer information. Of course, there are a lot of responsibilities in the role of a sales person.

Training 110

Training Sales Customer Experience Self Service 110

NetBase

AUGUST 23, 2019

Course corrections are as inevitable in marketing as they are out on the ocean, but the indicators requiring the change are much less obvious. We’ll explore two ways top agencies extract meaningful insight from the chaos and alter a brand’s course with AI analytics-informed insight. But brands are also faced with a time crunch.

Course 62

Course Analytics Social Media Brands 62

InMoment XI

NOVEMBER 21, 2022

Throughout the customer journey, your brand should meet customers where they are. Trust often leads to loyalty, but your brand has to make the first move. Actively responding to customer questions, comments, and complaints can grow loyalty by putting a human voice to a brand.

Loyalty 260

Loyalty How To eBook Social Media 260

Integrity Solutions

FEBRUARY 11, 2022

There’s no denying that there’s been a huge shift in sales in recent years. Many sales leaders—and salespeople themselves—tend to overlook the fact that it takes a sizable mental shift in sellers to stay in the game, especially when the game keeps changing. Here are some key takeaways from that conversation.

Sales 56

Sales Tips Connections Brands 56

Experience Investigators by 360Connext

APRIL 2, 2024

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. Of course this is a simplified version of what it takes to identify meaningful touchpoints. And for good reason!

Touchpoint 143

Touchpoint Customer Journeys Customer Experience Social Media 143

Integrity Solutions

MAY 26, 2022

Of course, 2020 was a significant and uniquely challenging year for many reasons. This is a critical component of what we have always believed strong coaching and sales leadership cultures must include. Ethical Sales Practices and Your Brand Promise. Cultivating Ethical Sales Teams. Compared with 2017, U.S.

Sales 52

Sales Culture Leadership Brands 52

CSM Magazine

SEPTEMBER 8, 2023

With such a strong emphasis on customer experience, brands cannot afford to ignore this key driver that could easily tip the scale between good and bad customer service, and therefore profit and loss. There are of course some brands who have this as a priority – and proactively keep the energy and morale high and truly reward their agents.

Brands 59

Brands Average Handle Time Call Recording Software 59

NetBase

JULY 3, 2020

The 4th of July is typically cause for celebration, but current events make that challenging for brands. Should brands leave it alone or attempt to make a go of it? How many brands (and consumers) are making the most of The Fourth. How many brands (and consumers) are making the most of The Fourth.

Brands 95

Brands Marketing Travel Advertising 95

C3Centricity

JULY 2, 2016

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. Why we Buy Brands. Branding Elements.

Brands 159

Brands Marketing Advertising Measurement 159

CSM Magazine

OCTOBER 18, 2022

There is nothing better, nor harder to do than to attract new customers to your brand. It’s time to think of some fresh, original ways to promote your company to potential clients if sales are starting to decline or become stagnant. Choosing a Good Name for Your Brand Is Important. Prioritize Customer Experience.

Brands 52

Brands Tips Social Media Financial 52

Experience Investigators by 360Connext

JANUARY 14, 2020

They must decide what learning path is meaningful for them, even before they learn anything from that course. I would challenge the teachers and content creators among us to consider emotion in their course descriptions, course content and follow-up communications for learners. Customers also make decisions based on emotions.

Course 244

Course Training Technology Brands 244

ShepHyken

OCTOBER 4, 2019

These are not only customers but brand loyals. Brand loyals are willing to spend more and have more trust in you than other brands. Finding new customers is, of course, costlier when compared to retaining the existing ones. An effective customer engagement platform allows you to reward your brand loyals.

Brands 119

Brands Engagement How To ROI 119

NetBase

JULY 2, 2020

Purchasing from mobile phones has become the new norm for consumers, so much so that mcommerce (mobile commerce) is set to dominate UK ecommerce retail sales in the coming months. Brands need to be prepared to accommodate the demand for it or risk losing out. With mcommerce sales in the UK projected to grow to £61.14

Ecommerce 56

Ecommerce Sales Retail Trends 56

NetBase

MAY 28, 2020

Consumers and brands are finding bright spots in what has been a dark time. One unlikely offering is an upstart toilet tissue brand that is taking a swipe at the big rolls! And perhaps no brand is enjoying their moment in the sun more as a result than No. But, brands like No. 2 toilet paper.

Brands 89

Brands Trends Social Media Consumers 89

Experience Investigators by 360Connext

APRIL 2, 2024

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. Of course this is a simplified version of what it takes to identify meaningful touchpoints. And for good reason!

Touchpoint 137

Touchpoint Customer Journeys Customer Experience Social Media 137

Experience Investigators by 360Connext

NOVEMBER 17, 2020

” Of course, I was proud of my kids for being polite. Don’t turn it into a sales pitch. While it’s great to send personal notes, of course, it’s possible to get creative. Of course there are times like a first purchase or a renewal. Ways a brand has thanked you as a customer.

How To 372

How To Airlines Social Media Tips 372

Experience Investigators by 360Connext

FEBRUARY 9, 2021

Customer-focused employees across marketing, sales, HR, and other departments want to know if new CX initiatives are worth pushing for. This often gets translated into the following business text: SALES! MORE SALES! Customers who stay longer with your brand also spend more with your brand. Absurd, right?

Customer Experience 261

Customer Experience Effort Score Net Promoter Score Culture 261

Experience Investigators by 360Connext

FEBRUARY 3, 2020

I mean that if you keep finding ways to learn — taking courses, training — that it can create a better customer experience. You may not work directly in customer service or sales, but you can provide this kind of happiness for your customers. . Online CX Courses. Think about your own experiences as a customer.

Training 197

Training Course How To Healthcare 197

NetBase

JULY 6, 2020

Brands are taking notice of the DIY trends that are experiencing explosive growth right now. This DIY trend is offering new ‘ins’ for retail brands to reach new segments. Do it yourself projects offer a boost to retail everywhere and sales are predicted to surge 18%, thanks in part to brands offering DIY ideas.

Retail 67

Retail Trends Brands Poor Customer Service 67

C Space

MAY 26, 2020

The Brand Move Roundup – May 26, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Instead, the brand will show “seasonless” collections twice a year.

Brands 52

Brands Fashion Travel Course 52

NetBase

SEPTEMBER 7, 2020

Many are out of work and none are overly eager to spend on holiday sales this Labor Day. And this is why there’s a very wise push for brands to help consumers shop for jobs instead of sales today. This may feel like it’s merely a new tactic for brands to pursue – with the only difference being that it’s not focused on sales.

Consumers 75

Consumers Brands Social Media Sales 75

NetBase

JULY 29, 2020

How can retailers make sales in a COVID market? Despite what people are shopping for, one thing remains consistent in both regular retail and luxury industries: People want to feel safe, and shop with brands that are respecting their personal and emotional needs. Examples of brands doing these things right and driving results.

Retail 52

Retail Sales Marketing Social Media 52

NetBase

MAY 8, 2020

And we’re sharing five brands that are beating the odds and winning eCommerce buzz during a global pandemic. Starting in April, not too long after stay-at-home orders were put into place because of COVID-19, TRX made their professional education courses virtual and free of charge via Zoom. Quite a feat! And TRX is doing just that.

Ecommerce 64

Ecommerce Brands Social Media Effort Score 64

C Space

MAY 18, 2020

The Brand Move Roundup – May 15, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus.

Brands 52

Brands e-support Transportation Video 52

Optimove

AUGUST 30, 2022

Driven by changing consumer habits – the recent pandemic being the biggest driver – today, over 70% of mCommerce sales are made on a mobile device. Yep, Black Friday happens but once a year, but it’s the big day for mCommerce brands, so your app has a lot to gain by optimizing it for Black Friday keywords.

Sales 52

Sales How To Comparison Social Media 52