InMoment XI

FEBRUARY 15, 2022

During the unpredictable lockdown, retail brands were forced to transform their in-person experiences to digital ones. For employees, curbside and delivery have proven expensive to operate and don’t drive sales like in-store traffic does (especially if retail employees are working commission). The question is, which of these will last?

Retail 260

Retail Consumers Social Media eBook 260

Magellan Solutions

SEPTEMBER 29, 2020

For modern consumers, using social media to air complaints and to get the kind of help they need is the best option. However, knowing that they can get help through social media is what most customers choose to do. The importance of social media customer service is even more amplified in 2020.

Social Media 52

Social Media Customer Service Call Center B2C 52

NetBase

JANUARY 15, 2019

If you’re constantly looking at social insights – and you should be – is it really important to perform a social media audit ? Here’s why – and how any brand can go about it. The social analytics you look at in the day to day are likely real-time insights. These are the questions a social audit answers.

Social Media 53

Social Media Brands Analytics Consumers 53

Experience Investigators by 360Connext

APRIL 2, 2024

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. Of course this is a simplified version of what it takes to identify meaningful touchpoints. And for good reason!

Touchpoint 143

Touchpoint Customer Journeys Customer Experience Social Media 143

InMoment XI

NOVEMBER 21, 2022

Throughout the customer journey, your brand should meet customers where they are. Trust often leads to loyalty, but your brand has to make the first move. Actively responding to customer questions, comments, and complaints can grow loyalty by putting a human voice to a brand. Action #3: Quality, Quality, Quality.

Loyalty 260

Loyalty How To eBook Social Media 260

NetBase

MAY 9, 2019

Though Social Media Analytics has been a common business tool for nearly a decade now, various aspects still feel mysterious and confusing to those who haven’t followed its progression. What Is Social Media Monitoring? <Currently What Is Social Campaign Analysis? What Is Social Sentiment Analysis?

Social Media 62

Social Media Analytics Analysis Airlines 62

Experience Investigators by 360Connext

APRIL 2, 2024

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. Of course this is a simplified version of what it takes to identify meaningful touchpoints. And for good reason!

Touchpoint 137

Touchpoint Customer Journeys Customer Experience Social Media 137

NetBase

NOVEMBER 28, 2018

Social media analytics does a lot for brands and businesses – guiding efforts and keeping brands out of hot water. But if you don’t report your results to the people making decisions, they may not realize how vital these social analytics truly are – or why. Brand Analysis Report.

Social Media 54

Social Media Report Analysis Analytics 54

ReviewTrackers

FEBRUARY 24, 2021

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. Of course, the idea of reputation marketing is nothing new. Brands trigger emotional responses. In fact, 63.6

Brands 104

Brands Marketing Social Media Sports 104

Integrity Solutions

JANUARY 18, 2021

This past year laid bare some critical underlying selling skills and cracks in their sales pipeline that sales leaders were able to ignore or avoid while focusing on more immediate concerns. The good news is, we just went through a crash course in transformation — and there’s plenty to learn from it. New Sales Pipeline Strategy.

Sales 126

Sales Social Media Course B2B 126

GetFeedback

MAY 8, 2019

It’s what every company wants following a consumer’s experience with their brand. This relationship can be established in many ways–social media interaction, personalized emails, customer service experiences, and by letting consumers put “faces” to the people behind a business. Branding your survey is the smart thing to do.

Survey 170

Survey Brands Social Media Sports 170

Experience Investigators by 360Connext

NOVEMBER 17, 2020

” Of course, I was proud of my kids for being polite. Don’t turn it into a sales pitch. While it’s great to send personal notes, of course, it’s possible to get creative. Of course there are times like a first purchase or a renewal. Ways a brand has thanked you as a customer.

How To 372

How To Airlines Social Media Tips 372

NetBase

JUNE 10, 2019

Brands main competition online is often themselves, as they get in their own way pursuing marketing avenues that just don’t work for their business. They could do so much better, pretty immediately, if they’d just let social media insight guide the way. What Social Media Insight Tells Brands . Against what?

Social Media 43

Social Media Competitive Advantage Comparison Metrics 43

NetBase

AUGUST 23, 2019

Course corrections are as inevitable in marketing as they are out on the ocean, but the indicators requiring the change are much less obvious. We’ll explore two ways top agencies extract meaningful insight from the chaos and alter a brand’s course with AI analytics-informed insight. But brands are also faced with a time crunch.

Course 62

Course Analytics Social Media Brands 62

NetBase

SEPTEMBER 4, 2020

Brands need to create a lean, mean data capturing machine that can aggregate, analyze and inform enterprise-wide decision-making. One that can take that actionable insight and get it in front of target segments at the speed of social, which is lightning fast most days. It’s not, of course. Social & Relationships.

Tools 98

Tools Brands Ecommerce Advertising 98

Lumoa

FEBRUARY 2, 2023

These elements, and others, are still significant today, of course. Where and how they take place has changed, of course. According to research, 95% of consumers believe customer experience is the key to brand loyalty. A positive experience builds loyalty and trust, increases sales, and improves customer satisfaction.

Retail 236

Retail Net Promoter Score Strategy Customer Experience 236

TechSee

OCTOBER 9, 2018

According to Accenture , Millennials have overtaken Baby Boomers as the largest consumer demographic, expected to account for 30% of retail sales — that’s $1.4 This penchant for technology has shaped their consumer behavior and preferences, and brands must tailor their customer service strategies to suit Millennials’ attributes.

Omni-Channel 359

Omni-Channel Self Service Customer Service Virtual Agent 359

NetBase

NOVEMBER 5, 2018

International marketing campaigns offer exceptional reach for any brand, but there are unique considerations to keep top-of-mind, beyond what one would typically pay attention to, when focused domestically. Social media listening makes the effort much more manageable, but only when you know what to look for – and how.

Social Media 56

Social Media Apparel Culture Exercises 56

ReviewTrackers

JUNE 25, 2018

Kristen is a writer for The Manifest and focuses on social media, digital marketing, and advertising business trends. . Ninety-two percent of small businesses plan to invest more in social media this year, and Facebook’s recent Cambridge Analytica scandal isn’t slowing them down. Social Media is Where Your Customers Are.

Social Media 50

Social Media Advertising Entertainment Metrics 50

NetBase

MAY 8, 2020

And we’re sharing five brands that are beating the odds and winning eCommerce buzz during a global pandemic. Starting in April, not too long after stay-at-home orders were put into place because of COVID-19, TRX made their professional education courses virtual and free of charge via Zoom. Quite a feat! And TRX is doing just that.

Ecommerce 64

Ecommerce Brands Social Media Effort Score 64

Experience Investigators by 360Connext

NOVEMBER 22, 2022

” Of course, I was proud of my kids for being polite. Don’t turn it into a sales pitch. While it’s great to send personal notes, of course, it’s possible to get creative. Of course there are times like a first purchase or a renewal. Ways a brand has thanked you as a customer.

How To 143

How To Airlines Social Media Tips 143

NetBase

SEPTEMBER 7, 2020

Many are out of work and none are overly eager to spend on holiday sales this Labor Day. And this is why there’s a very wise push for brands to help consumers shop for jobs instead of sales today. When exploring online conversation around jobs, we can see social media sentiment about the U.S. It’s a smart move.

Consumers 75

Consumers Brands Social Media Sales 75

ShepHyken

FEBRUARY 12, 2024

For example, Gen Z prefers to solve their own problems (self-service customer support), and 52% of Gen Z won’t buy from a brand with bad self-service. Typically, a company or brand would have four to six groups. Jenkins (Social Media Examiner) Want to deliver extraordinary customer care that leads to client retention?

Self Service 66

Self Service Customer Service Social Media Ecommerce 66

BlueOcean

DECEMBER 13, 2022

If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. In fact, 56% of customers are more likely to buy from a brand if they belong to their loyalty program.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

Beyond Philosophy

APRIL 18, 2017

Most people would choose (A), and in fact that’s been the trend with brands over the past few years. Traditional sales advice says that it’s easier to keep a past customer than to get a new one, and so there’s been a proliferation of customer loyalty programs over the past few years. Customers aren’t as loyal as you think they are.

Sales 124

Sales Loyalty Programs Consulting Loyalty 124

NetBase

MARCH 20, 2019

It seems impossible that any brand or business could question the usefulness of social media, but some still do. This is likely because they aren’t seeing the ROI they want – but it’s not social media’s fault! In most, if not all, cases the problem is not social, but a disconnect in what you’re measuring.

Social Media 40

Social Media ROI Measurement How To 40

TechSee

JUNE 16, 2022

By leveraging new technologies such as computer vision , virtual visits and self-service AI-driven solutions, companies have a huge opportunity to turn customers into brand advocates. He has 30 years of experience in inbound, outbound, chat, analytics, AI, and social media. Follow on LinkedIn. Magazine, Forbes, U.S.

Customer Service 251

Customer Service Contact Center Chief Customer Officer Call Center 251

Experience Investigators by 360Connext

FEBRUARY 1, 2022

Your customers are experiencing your brand and their journey with your brand whether you invest in the experience or not. If there’s no feedback gathered then they might be badmouthing the brand on other channels like social media. . Customer experience is happening whether you invest in it or not. That’s right.

Customer Experience 376

Customer Experience Net Promoter Score Customer Experience Management Feedback 376

NetBase

JULY 29, 2020

How can retailers make sales in a COVID market? Despite what people are shopping for, one thing remains consistent in both regular retail and luxury industries: People want to feel safe, and shop with brands that are respecting their personal and emotional needs. Examples of brands doing these things right and driving results.

Retail 52

Retail Sales Marketing Social Media 52

Experience Investigators by 360Connext

JANUARY 26, 2021

Voice of the Customer programs help organizations keep a finger on the pulse of how they’re meeting customer needs , with VoC data revealing how customers feel about the brand, their experience, and specific interactions and touchpoints at scale. But they still bring the customer’s perspective closer to the brand.

Social Media 254

Social Media Contact Center Net Promoter Score Customers 254

NetBase

NOVEMBER 7, 2019

Every marketer must have real-time social insights they can trust to inform strategic decision-making for their businesses. At Social Media Week, NetBase was joined by industry leaders from L’Oréal UKI, McCann and Huawei to answer just that! But many are up for the challenge thanks to social analytics. And it’s evolving.

Social Media 40

Social Media Strategy Marketing Analytics 40

Win the Customer

NOVEMBER 14, 2016

Whether it’s Snapchat’s GeoFilters or Facebook’s 360 Photos, more businesses are finding that social media is one of the most powerful tools available today. Whatever industry you’re in, you simply must have a social media presence these days. It’s called social media for a reason, after all.

Social Media 52

Social Media Customer Service Multi-Channel Airlines 52

NetBase

JULY 3, 2020

The 4th of July is typically cause for celebration, but current events make that challenging for brands. Should brands leave it alone or attempt to make a go of it? How many brands (and consumers) are making the most of The Fourth. How many brands (and consumers) are making the most of The Fourth.

Brands 95

Brands Marketing Travel Advertising 95

CSM Magazine

OCTOBER 18, 2022

There is nothing better, nor harder to do than to attract new customers to your brand. It’s time to think of some fresh, original ways to promote your company to potential clients if sales are starting to decline or become stagnant. Choosing a Good Name for Your Brand Is Important. Prioritize Customer Experience.

Brands 52

Brands Tips Social Media Financial 52

NetBase

NOVEMBER 7, 2019

Every marketer must have real-time social insights they can trust to inform strategic decision-making for their businesses. At Social Media Week, NetBase was joined by industry leaders from L’Oréal UKI, McCann and Huawei to answer just that! But many are up for the challenge thanks to social analytics. And it’s evolving.

Social Media 40

Social Media Strategy Marketing Analytics 40

NetBase

MAY 28, 2020

Consumers and brands are finding bright spots in what has been a dark time. One unlikely offering is an upstart toilet tissue brand that is taking a swipe at the big rolls! And perhaps no brand is enjoying their moment in the sun more as a result than No. But, brands like No. 2 toilet paper.

Brands 89

Brands Trends Social Media Consumers 89

NetBase

OCTOBER 19, 2018

Whether your goal is social engagement, increased sales, a better customer experience , or anything else, social analytics can help. Let’s use NetBase Pro to explore some analytics tactics, and the ways your brand or agency can benefit from them. Social Sentiment Analysis: National Coffee Day Generates Major ‘Buzz’.

Social Media 58

Social Media Analysis How To Analytics 58