NetBase

JULY 27, 2020

But since COVID-19 hit, brands are considering fewer choices for consumers. Brands offering everything from toilet paper to cars are scaling back to ease pressure on factories and stores, instead devoting time and money toward extra, seemingly unnecessary items. But what will be cut and what do consumers think?

Consumers 59

Consumers Brands Comparison Social Media 59

C3Centricity

NOVEMBER 5, 2018

They were referring to the growing need for marketers to stand up to the challenge of taking local brands global. In this networked world, more and more successful local brands are attempting global roll-outs. This is the basis of any new product launch and applies just as well to global rollouts as it does to local brand developments.

Brands 206

Brands How To Trends Consumers 206

SurveySparrow

OCTOBER 19, 2020

Which is why we’ve made a detailed comparison of SurveyMonkey vs Qualtrics. . For on-brand surveys, you can add your logo or other branded images. . Brand awareness survey, 8. Not only is it a time-consuming affair, but it is also a frivolous pursuit to find one that is perfect. Management performance, 2.

Comparison 59

Comparison Omni-Channel Survey Software 59

NetBase

AUGUST 27, 2020

Retailers are always on the lookout for a way to connect with consumers, and what better way than capturing their exact verbatims about your brand? Our “personal narrative” theme makes short work on this challenging goal, offering companies amazing insight into the loves (and hates) of consumers. as of June 20.

Retail 98

Retail Consumers Social Media Apparel 98

Strativity

MARCH 7, 2023

Brands need a strategy that incorporates generative AI. The sudden availability of this technology has brought with it challenges and opportunities for brands of every size, and this impact cannot be ignored. Why does ChatGPT matter to brands? Consider the past 10 years you have spent cultivating your brand personality.

Brands 98

Brands Analytics Consumers Technology 98

Blake Morgan

APRIL 13, 2023

With years of shutdowns, supply chain issues, staffing shortages, inflation, rising prices, and more, it’s hard to be a consumer these days. All that uncertainty makes brands wonder if they’re at risk of losing customers. The money consumers saved during the pandemic is gone, debt is up , and prices continue to rise.

Brands 52

Brands Comparison Retail Consumers 52

NetBase

JUNE 24, 2019

Because no brand exists in a vacuum, it’s important for all brands to assess their success within the context of competitors. Everything you learn about your competitors should be viewed through the lens of how consumers feel about them – which is the same lens you should apply to your own brand.

Comparison 49

Comparison Airlines Analysis Advertising 49

QuestionPro Audience

MAY 4, 2018

Unfortunately, nagging myths about market research often stall and crash brands as they navigate shifting times full of digital breakthroughs and sophisticated audiences. A change in consumer preference in social media or a minor dislike in a product feature can make a huge difference. Brands don’t need titanic surveys.

Brands 191

Brands Marketing Social Media Survey 191

NetBase

MAY 13, 2020

Just as cell phones have doubled and adapted as business and personal tools, so have brands during the pandemic edition of working from home. Brands are people too, after all. Brands are people too, after all. At least as far as consumer perception goes. Brands Are People Too.

B2C 98

B2C B2B Brands Trends 98

NetBase

AUGUST 31, 2020

Consumer sentiment often follows the news cycle, but not always. And it’s important for brands to capture distinct consumer and news media conversations to see where those differences lie, as it can inform your next move. And particularly, in light of COVID, this intel can be brand-making, or breaking!

Consumers 70

Consumers Social Media Travel Comparison 70

NetBase

MAY 27, 2020

The rise in popularity of Direct to Consumer (D2C) sales is accelerating and brands seek to recover from COVID-19. And smart companies are hitching a ride on this fast-moving sales strategy to maximize their presence and connect directly to consumers. Our word cloud below demonstrates consumer emotion.

Brands 97

Brands Strategy Consumers Trends 97

QuestionPro Audience

JULY 16, 2020

Bring your ads to market backed by actual consumer sentiment. Test your hypothesis with real consumer insights. Brand Awareness. Test your hypothesis with real consumer insight. Are you positioned to win against rival brands? Using Block Flow with comparison testing. Advertising Testing. Academic Studies.

Comparison 195

Comparison Survey Study Groups 195

Magellan Solutions

JULY 2, 2021

This Answering Service Comparison will answer all of your questions. Scanning through a plethora of answering services can be time consuming. . That means, the higher the CSAT is, the more you can ensure that your call center service provider cares about your brand. Having difficulties choosing the perfect service provider?

Comparison 52

Comparison Average Handle Time Call Center Ecommerce 52

NetBase

APRIL 29, 2020

Social media is flush with examples of poor marketing, as brands struggle to stand out with appropriate COVID-19 messaging. And social listening reveals answers to boxes that brands must check when sorting this out. Brand/Consumer Disconnect. Many brands do not know consumers all that well, after all.

Brands 56

Brands Comparison Guidelines Advertising 56

Lumoa

MARCH 9, 2023

Customer feedback is a direct line to how your consumer base feels about your business and its products. To maximize the responses you get, give your consumers a survey via the right channel, and of the right length. Make sure your questions are posed in a way that focuses the consumers’ minds on the relevant aspect of your product.

Feedback 208

Feedback Strategy Survey Customers 208

NetBase

APRIL 23, 2020

Brands must be vigilant around being honest and spreading facts, not fear as they pivot to adopt a more understanding, relatable tone with their consumers. Generating positive brand mentions with credible sharing is key. Brand Mentions Must Happen. Using social listening , we can see consumer sentiment around COVID-19.

Brands 67

Brands Advertising Social Media Consumers 67

Qualtrics

DECEMBER 8, 2020

Get started today with our simple guide to measuring brand equity What is brand equity and why does it matter? The concept of brand equity takes advantage of this customer behavioral tendency to maximize profitable sales over time. This creates: A marketplace that favors the company with the strongest brand equity.

Measurement 59

Measurement Brands Net Promoter Score Social Media 59

C3Centricity

JANUARY 17, 2022

It uses this comparison to suggest that to succeed in marketing you have to afront the highest peaks of strategy and timing, and not be satisfied with scaling simple hills. I know those of you in sales or operations etc will complain, but if customers don’t know and love your brands then you don’t have a business.

Marketing 228

Marketing Comparison Innovation Strategy 228

ReviewTrackers

MARCH 13, 2019

However, relying on star ratings from a few competing locations doesn’t provide an accurate understanding of your brand’s performance especially when you consider that reviews and consumer expectations vary from one region to another. To empower brands with this level of insight, we built Competitors Report.

Report 85

Report Brands Comparison Groups 85

Kerry Bodine

JANUARY 18, 2021

I think about the December 2019 Verge exposé about hip luggage brand Away , in which 14 employees told stories of being verbally abused, forced to work long hours without overtime pay, and denied requests for time off in order to catch up on an ever-growing backlog of customer emails.

Comparison 227

Comparison Culture Groups Customers 227

Maru Group

DECEMBER 17, 2020

Maru/Matchbox’s MoneyScreen interactive payments innovation platform evaluates consumer perceptions of payment concepts, both traditional and groundbreaking, that may or may not be in-market yet. We feel it is imperative to look beyond what consumers are saying, and dig more into how they feel and behave. Composite Payment Ratio.

Trends 52

Trends Consumers Banking Government 52

Maru Group

DECEMBER 17, 2020

By Sharan Duggal, Vice President Research, Financial Services | December 17, 2020 Maru’s MoneyScreen interactive payments innovation platform evaluates consumer perceptions of payment concepts, both traditional and groundbreaking, that may or may not be in-market yet.

Trends 52

Trends Consumers Banking Government 52

BlueOcean

OCTOBER 23, 2023

With every evolution in technology, workforce trends, and consumer expectations, the questions shift—which is testament to why generic, boilerplate RFPs never work for outsourcing customer care. Agent Workforce An outsourcer’s ability to attract and retain the right people for your brand and your service requirements is essential.

Customer Care 177

Customer Care Contact Center Comparison Employee Engagement 177

C3Centricity

JUNE 2, 2021

A major computer manufacturer used to price their line of PCs 10% higher than the competition due to their brand, perceived status and support. If you have a well-known brand name with a high amount of loyalty, you can charge a premium. If you have a well-known brand name with a high amount of loyalty, you can charge a premium.

B2B 195

B2B B2C Brands Consumers 195

QuestionPro Audience

FEBRUARY 15, 2018

and they are the fastest growing segment of technology consumers. Whereas millennials consume the trending technology and move on to the next, baby boomers are different. Once they find a brand that appeals to them, they are extremely brand loyal. TRAVEL 84% of boomers book their travel online.

Company 186

Company Travel Comparison Social Media 186

NetBase

JULY 17, 2020

Differentiating your brand requires next level consumer understanding. And NetBase Certification helps brands and agencies become expert at this through targeted, in-depth explorations of social analytics capabilities. Capturing consumer verbatims to see precisely what they love and hate.

Consumers 52

Consumers Analytics Social Media Analysis 52

Hero Digital

OCTOBER 10, 2018

The direct-to-consumer (DTC) model isn’t entirely new, but in recent years we’ve seen an increasing number of companies like Glossier, Away and The Honest Company that skip the intermediate step of retail to land their products on customers’ doorsteps. Successful DTC brands make data-driven customer experiences their core offering.

Retail 40

Retail Consumers Brands Comparison 40

NetBase

DECEMBER 2, 2019

We’ve all heard that consistency is essential to brand marketing, and it is – till it isn’t. And that point is when it crosses the line and becomes a brand killer. Brand Marketing Madness. When launching a new campaign or pursuing a new direction with your brand marketing, the excitement is palpable. It depends!

Brands 56

Brands Consumers Comparison Marketing 56

NetBase

DECEMBER 2, 2019

We’ve all heard that consistency is essential to brand marketing, and it is – till it isn’t. And that point is when it crosses the line and becomes a brand killer. Brand Marketing Madness. When launching a new campaign or pursuing a new direction with your brand marketing, the excitement is palpable. It depends!

Brands 56

Brands Consumers Comparison Marketing 56

NetBase

AUGUST 7, 2019

Brand perception is everything online. Understanding what consumers in your category think of your brand (and what they think of your competitors) will help you head off all kinds of crises. Step 1: Understanding How Posts Affect Brand Health. Step 1: Understanding How Posts Affect Brand Health.

Brands 55

Brands Comparison Customer Care Insurance 55

Experience Investigators by 360Connext

JUNE 8, 2021

That means looking beyond basic demographics or job titles and knowing how they get their information, what needs their community has, and what other brands they are loyal to. It might be easy to dismiss that if you are in a business that serves other businesses instead of individual consumers. What about their stage of life?

Customer Journeys 271

Customer Journeys Healthcare How To Trends 271

NetBase

NOVEMBER 6, 2019

When planning in-person events, consumer experience analysis offers multiple ways to create successful outcomes and get consumers to interact. This can be important, as interactions are often key to how consumers ultimately feel about your event. It can also impact how they feel about your brand.

Analysis 40

Analysis Consumers Analytics Comparison 40

NetBase

NOVEMBER 6, 2019

When planning in-person events, consumer experience analysis offers multiple ways to create successful outcomes and get consumers to interact. This can be important, as interactions are often key to how consumers ultimately feel about your event. It can also impact how they feel about your brand.

Analysis 40

Analysis Consumers Analytics Comparison 40

C Space

MAY 5, 2020

The Brand Move Roundup – May 5, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Brand Move Roundup – May 5, 2020. Brand Move Roundup – May 4, 2020.

Brands 52

Brands Advertising Comparison Sales 52

Beyond Philosophy

SEPTEMBER 7, 2023

However, before we delve deeper into that, let’s first cover the three different consumer psychology theories about how customers evaluate pricing. For example, if I’m evaluating one brand of milk’s price, the other brands I see in the dairy case are the external reference prices.

Comparison 89

Comparison Retail Examples Customers 89

Retently

JUNE 28, 2022

Below, we’ve outlined several techniques that you can use to turn your NPS data into a scalable process for generating word-of-mouth referrals, strengthening your brand through reviews and discussions, and fueling the organic growth of your business. Great feedback? Ask customers to spread their love on social media. You get what you ask for.

NPS 148

NPS Net Promoter Score Feedback Case Study 148

GetFeedback

MARCH 1, 2019

consumers say that customer experience (CX) is a very important factor in their purchasing decision, so much so that even if they love a company or product, 59% will still walk away after several bad experiences and 17% will walk away after just one bad experience. consumers say companies provide a good customer experience today.

Customer Experience 186

Customer Experience Competitive Advantage CRM Omni-Channel 186