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Uncover the Secret to Driving Brand Value With This Powerful Framework!

Beyond Philosophy

A listener, Irene Beard, is starting her own company. She’s always believed in a strong brand, but how can she plan what people take away from her brand? Brands are a tactic we use, which is different than strategy. A company needs a few things before they have a brand.

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Quantum CX: Exploring the Fascinating Connection Between Quantum Physics and Customer Experience

ECXO

Quantum CX: Exploring the Fascinating Connection Between Quantum Physics and Customer Experience This time we will explore the fascinating connection between Quantum Physics and Customer Experience. An unhappy customer might share their negative experience online, which could potentially damage a company’s reputation.

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5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)

InMoment XI

If we were to sum up what brands need to know about Gen Z customer experience preferences (and employee experience preferences) in a few words it would go something like this: they’re different. Tip #4: Strong Brand Values Are Make-or-Break. How are you connecting with them? Revolutionary even.

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Why Companies Have a Social Responsibility to Fight the Loneliness Epidemic

Hallmark Business Connections

Facebook’s dating app, co-working spaces, adult dormitories and friendship apps are all positioned as ways for people to create meaningful offline connections. To do their part in reversing this epidemic, brands must care enough to ensure customers receive the human courtesy of interaction and engagement when they need it.

Company 98
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What Telcos Can Learn About CX From Other Industries (And The Other Way Around)

Lumoa

Delivering top-notch CX increases customer loyalty and enhances brand reputation, which can boost revenue. And there are many things that telcos can learn from companies in other sectors and vice versa. To stand out and be different, telcos must think outside the box and emphasize their brand value in day-to-day operations and CX.

Industry 208
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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article. It allowed companies to spot larger trends based on the buying habits of a large number of customers. Connect with Shep on LinkedIn.

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The 6 Best Emotional Brand Connections of 2018

Hero Digital

But as products and services continue to emphasize customer satisfaction, the future of brand differentiation will be creating emotional brand experiences. Brand loyalty is at an all-time low, but values-driven connections are tipping the scale for customers across generations. Connection. Confidence.