SmartMessage Blog

JUNE 1, 2023

We can summarize marketing communication as the communication process that brands use to market their products or services. A good marketing communication strategy aims to interact with the target audience, increase the brand value and enable the organization to compete successfully.

Communication 40

Communication Marketing How To Multi-Channel 40

Help Scout

MAY 21, 2019

You know your company offers customers unique, valuable, and special services or products because you’re on the inside. That’s why we need value propositions. They help us to achieve clarity around our brand, enabling us to craft messages that can speak to customers in the language that makes sense to them. Sign me up.

Examples 40

Examples Hotels Hospitality Travel 40

BirdEye

DECEMBER 26, 2023

Brand salience aims to make your brand the preferred choice against all competitors. Brand awareness is a pivotal step in brand building, creating a space for additional engagement and brand associations. Brand salience is a more profound connection that convinces customers that your brand is the only brand to buy.

Brands 104

Brands Social Media Competitive Advantage Analysis 104

BirdEye

OCTOBER 5, 2023

FAQs on brand perception Improve your brand perception with Birdeye’s reputation management What is brand perception? Brand perception is customers’ cumulative impression of your company based on every interaction and experience they’ve had. It shapes consumer behavior and impacts a brand's success.

Examples 62

Examples Measurement Brands How To 62

SurveySparrow

JANUARY 6, 2023

A brand strategy is a business plan component that outlines how the company will sustain, function in the market. The goal of a brand strategy is to become memorable in the eyes of the consumer so that they choose your company over competitors. Your brand’s purpose must be at the heart of your brand strategy.

Brands 52

Brands Strategy Advertising Competitive Advantage 52

BirdEye

DECEMBER 5, 2023

It’s not just about fixing problems when they pop up; it’s more about actively building a positive image for your company. Unlike brand reputation, which focuses on a single brand, business reputation management includes everything from the quality of your services to how you treat your customers and even the values your company stands for.

Brands 108

Brands Management Social Media Analytics 108

ProProfs Chat

DECEMBER 12, 2019

Only a company that makes its customers’ prime focus can stand out from the crowd and gain recognition. So, if I were to ask you, which brand do you remember that you’d recommend to your friends? No matter what brand you choose, there must be something that you would be basing your recommendations on: Products? Shep Hyken.

Customer Experience 80

Customer Experience Customer Service Advertising Customers 80

ProProfs Chat

JULY 30, 2021

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111

Brands Net Promoter Score Social Media e-support 111

BirdEye

DECEMBER 5, 2023

It’s not just about fixing problems when they pop up; it’s more about actively building a positive image for your company. Unlike brand reputation, which focuses on a single brand, business reputation management includes everything from the quality of your services to how you treat your customers and even the values your company stands for.

Brands 62

Brands Management Social Media Analytics 62

Stella Connect

JANUARY 4, 2022

You’re determined to build a team of brand experts who can connect with customers, resolve issues, and drive sales with ease. While group coaching sessions may be good fits for sharing company or team-wide changes or announcements, they’re impersonal by nature. You also hope to keep agents engaged so they’ll want to stay put.

Customer Service Training 97

Customer Service Training Training Tips Customer Service 97

ProProfs Chat

JUNE 22, 2018

The best companies and people are just a little better than average… all of the time. A consistent and predictable above-average experience is what makes great companies and people great… even amazing! For example, foster a fun, even playful environment in company-wide meetings. So read and follow what they say: Shep Hyken .

Customer Experience 108

Customer Experience Customer Service How To Leadership 108

Stella Connect

APRIL 17, 2018

You’re determined to build a team of brand experts who can connect with customers, resolve issues, and drive sales with ease. Show your appreciation for the hard work your agents do every day to represent the brand. This will remind them of their essential role and their value to the team and the company.

Customer Service Training 62

Customer Service Training Training Tips Customer Service 62

NobelBiz

NOVEMBER 15, 2022

Just think about the emergence of new communication channels, mobile devices, social media, VoIP, rich data, and so on… In short, there is a strong connection between technology and the agent experience, especially in today’s omnichannel environment. Efficiency and consistency are the cornerstones of successful call centers.

Call Center 52

Call Center Contact Center How To Contact Center Software 52

Stella Connect

APRIL 17, 2018

You’re determined to build a team of brand experts who can connect with customers, resolve issues, and drive sales with ease. Show your appreciation for the hard work your agents do every day to represent the brand. This will remind them of their essential role and their value to the team and the company.

Customer Service Training 40

Customer Service Training Training Tips Customer Service 40