Analytics Brands Entertainment Innovation 
InMoment XI
FEBRUARY 2, 2024
On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond. A study by Epsilon found that 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences.
C3Centricity
MARCH 12, 2024
A study by Epsilon found that 80% of consumers are more likely to purchase a brand that provides personalized experiences. By leveraging data analytics, marketers can gain insights into customer preferences, behaviour, and purchase history, enabling them to tailor their messaging and offerings.
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CSM Magazine
JANUARY 2, 2024
These VIP patrons demand a personalized and seamless experience, and casinos can meet these expectations by leveraging data analytics. In this article, we will explore how casinos can use data analytics to enhance high roller customer service and ultimately drive business success.
NetBase
JUNE 5, 2020
The time is ripe to innovate the way movies and TV are seen. In this trend analysis, we’ll share consumer and market intelligence around: Top shows shifting to meet consumer desires for varied experiences in entertainment. Brand advertising budgets continuing to shift towards online and social media.
NetBase
JULY 20, 2020
Social Media Analytics is often misunderstood, because the social media itself is misunderstood! Social media isn’t about brands. And it’s a place for brands to observe these interactions and connect with consumers. This is where Social Analytics comes into play. What Is Social Analytics?
C3Centricity
NOVEMBER 4, 2019
Brand Building. Many large CPG companies, such as P&G, Coca-Cola and Nestle, have changed the name of their Marketing departments in the past twenty years, to Brand Building. And with few exceptions, they prioritised thoughts about themselves and their brands, and rarely took their customers’ perspective.
C3Centricity
NOVEMBER 21, 2018
BRAND BUILDING. In the past decade or so, many large CPG companies such as P&G and Nestle renamed their Marketing departments as Brand Builders, in the hope of adapting to this new world. brand #Marketing #CEX #CRM Click To Tweet. They are far less likely to be loyal to only one brand than they used to be.
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