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How to Increase the Efficiency of Marketing Communication

SmartMessage Blog

The secret of success in the world of marketing is good communication with the target audience. Marketing activities without a strong communication strategy are far from producing the expected results. What is Marketing Communication? What Are the Characteristics of Marketing Communications?

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How to Increase the Efficiency of Marketing Communication

SmartMessage Blog

The secret of success in the world of marketing is good communication with the target audience. Marketing activities without a strong communication strategy are far from producing the expected results. What is Marketing Communication? What Are the Characteristics of Marketing Communications?

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The Psychology of Consumer Buying Behavior: Understanding How and Why People Buy

SurveySparrow

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. Understanding consumer behavior is crucial for businesses to create effective marketing strategies that appeal to potential customers and lead to increased sales.

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Verint Research Reveals What Really Matters to Consumers in their Physical and Digital Shopping Experiences

CSM Magazine

Over the past two years, retailers have invested a significant amount of time and money to create exceptional digital experiences as consumers embraced a new way of interacting with their favorite brands. Generational differences and channel preferences persist in this most recent report. Generational Differences in Shopping Preferences.

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Guest Post: How to Make the Most of Another Unprecedented Holiday Season

ShepHyken

When the leftover turkey has been stowed away in the fridge and the football game has wrapped up, consumers will turn their focus to their holiday spending. This is on top of their usual tough competition against retail and e-commerce conglomerates like Walmart and Amazon. . Who doesn’t love a discount?

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Referral marketing software for the win: Our top 20 picks

BirdEye

It’s an organic way that leverages the power of word-of-mouth — the most credible form of advertising — to grow your customer base. Cost-effectiveness: Referral marketing reduces the dependence on advertising by leveraging the network you have already established.

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Elevate your marketing solutions with Amazon Personalize and generative AI

AWS Machine Learning

Enterprises are using generative AI specifically to power their marketing efforts through emails, push notifications, and other outbound communication channels. However, generative AI alone isn’t enough to deliver engaging customer communication. How exactly do Amazon Personalize and Amazon Bedrock work together to achieve this?