BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

Blueshift

AUGUST 17, 2023

Standing out from a competitive pool of more than 3,500 nominations spanning 19 countries, this recognition is a true testament to our unwavering commitment to innovation within marketing automation.

Innovation 52

Innovation Marketing Advertising Technology 52

BirdEye

DECEMBER 28, 2023

Geofencing marketing works similarly – It’s like setting up invisible storytelling corners around a business. This digital marketing method ensures that the right message reaches the right person at just the right spot. This digital marketing method ensures that the right message reaches the right person at just the right spot.

Marketing 57

Marketing Advertising Social Media Tips 57

BirdEye

SEPTEMBER 15, 2023

This blog post explores the top 12 ways businesses can leverage AI for their sales functions in 2023. For a successful deal closure, your sales team needs a variety of aids, such as marketing collateral, customized proposal decks, content libraries, and more. Table of contents What is AI in sales? Why do we need AI in sales?

Sales 109

Sales Chatbots Trends Report 109

BirdEye

DECEMBER 21, 2022

billion users by 2023. TikTok saw a whopping $4 billion in advertising revenue in 2021 alone, and that number is expected to triple by 2026. You’ll need to create video content if you want to find success on social media in 2023. Crisis management will be a necessity in 2023. The growth of TikTok is unstoppable.

Social Media 97

Social Media Trends Video Brands 97

SurveySparrow

MARCH 19, 2024

If you’re looking for a video marketing guide , you’re not the only one. There are still some brands that haven’t gotten on board with video marketing – despite knowing its value – and the ones who have been are looking to build a more robust commercial video strategy. Videos are naturally more engaging because people are visual.

Video 95

Video Strategy Marketing Social Media 95

Forrester's Customer Insights

JANUARY 24, 2024

In 2024, digital marketers and publishers have a unique opportunity to rebuild trust in digital advertising and the internet overall. 2023 was an eventful year for bad ads, which Forrester defines as […]

Marketing 30

Marketing Advertising Strategy B2C 30

CSM Magazine

MAY 5, 2023

Let’s look at the top degrees for aspiring writers in 2023 and their respective career paths. These are critical skills in today’s job market. Upon graduation, you may want to consider a career as a writer, screenwriter, editor, journalist, copywriter, or content marketer.

Social Media 52

Social Media Advertising Entertainment Culture 52

Forrester's Customer Insights

APRIL 26, 2024

We’ve been here before, and it’s not surprising that Google continues to drag its feet: According to Google’s 2023 10K, revenue from ads comprises over 75% of the company’s overall revenue. Google just announced its THIRD delay to axing third-party cookies in Chrome, blaming regulatory hang-ups and a vague lack of industry readiness.

Advertising 30

Advertising Industry B2C Marketing 30

Optimove

JANUARY 3, 2023

Hello, 2023! Here are some best practices for B2C brands to take their marketing to the next level this year. Here are some best practices for B2C brands to take their marketing to the next level this year. So, B2C marketing professionals, here’s what should be among your 2023 New Year’s resolutions.

B2C 59

B2C Marketing Multi-Channel CRM 59

BirdEye

OCTOBER 30, 2023

Local social media marketing is a game-changer for small business owners. A strong local presence means easy yet powerful word-of-mouth marketing , positioning you as the most trusted brand. Looking for a quick and actionable answer on leveraging local social media marketing? Do you know why? Here are 12 ways: 1.

Social Media 57

Social Media Marketing Advertising Video 57

BirdEye

AUGUST 7, 2023

There used to be a quick answer to “What is auto repair marketing?” Below, we delve deeper into 13 auto repair marketing strategies to boost your business. Table of contents What is auto repair marketing? Why is marketing for the auto repair business important? But now, most customers start their search online.

Strategy 52

Strategy Sales Marketing Social Media 52

Forrester's Customer Insights

SEPTEMBER 20, 2023

We made bold calls for 2023. Discover the accuracy of Forrester's Predictions 2023. Did they come true? And get a first peek at what we'll cover in our 2024 predictions.

Advertising 53

Advertising B2B Marketing Customer Experience 53

West Monroe

OCTOBER 31, 2022

We talk with renowned economist Rob Wescott about his predictions on the future of globalization, the winners and losers with decisions around climate change, and the labor markets in 2023. They think about using it for entertainment or identifying which groups you want to target for, say, advertising. Rob Wescott.

Financial 52

Financial Government Policies Entertainment 52

BirdEye

SEPTEMBER 13, 2023

How to write the right testimonial questions How to ask for testimonials 30 testimonial questions to ask your customers in 2023 FAQs about testimonial questions Collect social proof with Birdeye What are testimonial questions? You and your marketing team must know how customers discover your brand. Testimonial form questions 1.

Video 57

Video Brands Survey Feedback 57

BirdEye

MARCH 24, 2023

Table of contents Business development defined Differences between business development and sales Business development versus sales development Differences between business development and marketing What does a business development manager do?

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

BirdEye

APRIL 19, 2023

Your business should fill an area of the market that’s lacking. Best small business ideas for 2023 Now that you have an idea of how to start a small business, it’s time for the fun part, figuring out what business to start. Translating is another high-demand market. The piano and guitar markets are likely saturated.

Social Media 97

Social Media Consulting Ecommerce Financial 97

BirdEye

AUGUST 31, 2023

The presence of Facebook Shop also drastically impacts the success of your targeted advertising programs. Advertising When you run targeted ads on Facebook, you can reach a wide audience range. Visibility Products can be discovered by those who follow your page or those who see your products in advertising.

Social Media 57

Social Media e-support Advertising Comparison 57

Optimove

FEBRUARY 23, 2023

If so, you might be suffering from marketing fatigue.  Marketing fatigue happens when consumers become overwhelmed or disengaged with marketing messages due to the volume or repetition of advertising. So, we surveyed 450 US consumers in January 2023 about marketing fatigue and bottom line.  Pick yours.

Consumers 52

Consumers Marketing Advertising Brands 52

BirdEye

MAY 9, 2023

Based on your choice of marketing channels, referral cards can be physical or digital. It’s often been said that it’s the best form of advertising because it’s free, but it can be hard to make happen without precedent. They talk about incentives like cash, discounts, free services, or gift cards. Book a demo today!

Rewards Programs 98

Rewards Programs Fashion Social Media Tools 98

Ecrion

JANUARY 16, 2020

This number is expected to increase to over 347 emails each day in 2023. EDM marketing is one of the best ways to reach potential customers. Email should be a focal point of any modern marketing campaign because of it’s potential to reach an enormous audience. What is EDM Marketing? EDM Marketing vs Email Marketing.

Marketing 81

Marketing Social Media Advertising Case Study 81

BirdEye

OCTOBER 19, 2023

With viral TikTok videos and review sites shaping diner decisions, relying solely on traditional marketing tactics like flyers won’t cut it anymore. Restaurants need to leverage digital marketing strategies to stand out. Looking for a quick answer what are 11 strategies to do digital marketing for restaurants?

Marketing 62

Marketing Strategy Social Media Multi-Channel 62

Optimove

AUGUST 31, 2023

In this post, we explore the correlation between consumer demands for personalization and relevancy in marketing from brands, along with the challenges marketers face in leveraging first and zero-party data to deliver marketing communications that establish a personal connection with consumers. However, challenges persist.

Data 52

Data Marketing Multi-Channel B2C 52

SurveySensum

OCTOBER 23, 2023

Quick Overview of Top 7 GetFeedback Alternatives in 2023 7 Best GetFeedback Alternatives for You SurveySensum Qualtrics Medallia AskNicely Birdeye SurveySparrow Nicereply Conclusion Why Look For GetFeedback Alternative? Amid the plethora of survey tools available in the market, picking the ideal one for your business is no easy feat.

NPS 52

NPS Multi-Channel Survey Feedback 52

Call Experts

FEBRUARY 12, 2024

Welcome to the electrifying world of the best Super Bowl commercials, where creativity meets marketing prowess to deliver unforgettable moments! What were the best Super Bowl commercials of 2023? In 2023, we witnessed an array of standout commercials that left a lasting impression. When did Super Bowl commercials become popular?

Advertising 52

Advertising Automotive Entertainment Culture 52

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. 76% of respondents of the Adobe 2016 Digital Trends Report think that marketing has changed more in the last two years, than the previous fifty. Marketing trends in 2020 call for a radical approach with fresh concepts. Voice Search.

Trends 111

Trends Marketing Social Media Advertising 111

Forrester's Customer Insights

JUNE 7, 2023

Over the past 10 years, marketers, agencies, publishers, and adtech vendors have had to deal with complex collective challenges around consumer privacy, misinformation, viewability, fraud, and diversity and inclusion. Over the next 10 years, the $600 billion advertising industry will have to play its part in fighting climate change.

Marketing 26

Marketing Advertising Report Consumers 26

CSM Magazine

FEBRUARY 2, 2024

Strategy is a powerful tool you can use to gain market share and market dominance. A business strategy should focus on this question: What can we do to dominate the market and rapid growth? When you provide service that is so extraordinary that you earn customers’ loyalty for life, you will own the market.

Tools 59

Tools Strategy Exceptional Customer Service Customer Service Strategies 59

Optimove

FEBRUARY 16, 2023

“With Covid on a decline globally,” thought marketers everywhere at the beginning of 2022 and smiled, “We’re finally back to normal. For years, we’ve stressed one elementary point: marketers should invest in existing customers, as they are THE key to growth, especially in turbulent times. The essence?

CRM 52

CRM Sports Marketing Apparel 52

Forrester's Customer Insights

OCTOBER 16, 2023

Netflix will report its Q3 2023 earnings on Wednesday. Last quarter, the company said that revenue from advertising is “not yet material enough” but that it’s […] Expect the company to have made more headway with its password-sharing crackdown. In spite of this, all eyes (and ears) will be on the state of Netflix’s ad business.

Advertising 53

Advertising Report Company B2C 53

Gainsight

JANUARY 18, 2024

The cost of starting a business is lower than ever, products are commoditized, and markets are saturated, which means achieving true differentiation is tough. CS teams focus on how to deliver and uphold the value proposition promised by Marketing and Sales. So, how can you differentiate your company in this environment?

Touchpoint 52

Touchpoint Advertising Study Customer Journeys 52

Forrester's Customer Insights

JANUARY 24, 2024

In 2024, digital marketers and publishers have a unique opportunity to rebuild trust in digital advertising and the internet overall. 2023 was an eventful year for bad ads, which Forrester defines as […]

Advertising 28

Advertising Strategy Marketing B2C 28

InMoment XI

FEBRUARY 6, 2024

In today’s digital landscape, the importance of social media marketing cannot be understated. That’s because analyzing unstructured data can reveal trends, emerging market opportunities, and competitive threats that may not be easily apparent through structured data alone. Why is Social Media Important?

Social Media 260

Social Media Marketing Advertising Feedback 260

ShepHyken

JUNE 11, 2023

In other words, they are marketing their services to humans. Cultivating Customers: Top ‍5 Marketing Strategies for Small Business Success by Noah Miller (Tech Times) In today’s competitive business landscape, customer loyalty is more significant than ever. My Comment: Customer service and CX is marketing!

Customer Service 62

Customer Service B2B B2C Retail 62

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. 76% of respondents of the Adobe 2016 Digital Trends Report think that marketing has changed more in the last two years, than the previous fifty. Marketing trends in 2020 call for a radical approach with fresh concepts. Voice Search.

Trends 64

Trends Marketing Social Media Analytics 64

Forrester's Customer Insights

JANUARY 26, 2023

CMOs: You’ve made it to 2023. We know that fluctuating market signals have you mired in scenario planning around “economic uncertainty.” But fret not, Forrester’s got you covered with our just published report “Navigating The 2023 Downturn: B2C Marketing Executives.”

B2C 26

B2C Report Brands Marketing 26

Forrester's Customer Insights

JULY 17, 2023

In Forrester’s Q1 2023 B2C Marketing CMO Pulse Survey, nearly three-quarters of US B2C marketing and advertising execs say they plan to partner with creators and influencers in 2023. However, that doesn’t mean all of these partnerships will succeed.

B2C 26

B2C Advertising Survey Report 26