2020 Research

NOVEMBER 9, 2022

Expect reduced spending from consumers across the globe this holiday season. Market research helps identify what consumers need from brands to make holiday shopping accessible amidst economic turmoil. In this Article: Consumer Trends for 2022 Holiday Shopping: Spending Less, Spreading Costs.

Trends 52

Trends Brands Marketing Consulting 52

C3Centricity

JANUARY 17, 2022

This is my selection of great quotes from some of the best marketers around, together with a relevant question to ask yourself for each. 1. “Strategy and timing are the Himalayas of marketing. QUESTION: Are you going to upgrade your marketing this year to meet this lofty challenge? #2. It really is as simple as that.

Marketing 228

Marketing Comparison Innovation Strategy 228

Comm100

DECEMBER 2, 2021

As we look ahead, 2022 promises, even more changes for the financial services industry. To help cut through the noise, we’ve looked at emerging data and expert opinions to predict the CX trends that we expect to see in 2022 for financial services. In 2022, chatbots will become a driving factor in improving customer experience.

Financial 232

Financial Trends Customer Experience Chatbots 232

Optimove

JANUARY 26, 2023

Consumer trust is a crucial component of any successful marketing strategy. It’s more important than any promotion, feature, funny post on social, or brand color. As economic uncertainty persists, consumer financial confidence declines (see our recent Consumer Holiday Spending Survey ), and their willingness to spend drops.

Loyalty 59

Loyalty Consumers Brands Retail 59

Comm100

APRIL 22, 2021

By 2022, CNBC predicts that 75-90% of customer queries will be handled by a chatbot. From Starbucks to Duolingo and in almost every industry in between, top brands are turning to chatbots to improve their customer service and support operations. Consumer appetite . Above all else, consumers want fast answers to their questions.

Chatbots 246

Chatbots Brands Wait Times Consumers 246

Optimove

FEBRUARY 23, 2023

Do you often roll your eyes upon receiving another “Sunday Funday” email from some brand? If so, you might be suffering from marketing fatigue.  Marketing fatigue happens when consumers become overwhelmed or disengaged with marketing messages due to the volume or repetition of advertising. Cold marketing emails?

Consumers 52

Consumers Marketing Advertising Brands 52

Optimove

OCTOBER 20, 2022

With inflation continuing to run at 40-year high levels, consumers are more careful about getting the most out of their dwindling purchasing power. Any consumers with variable interest rate debt, such as a home equity line, have seen their monthly payments increase in line with the rising interest rates. Less confidence, less spending.

Customer relationships 52

Customer relationships Consumers Marketing Social Media 52

Engine Insights

JANUARY 27, 2022

When it comes to brand communication and marketing, creative efforts and strategy can often feel like a shot in the dark. With engagement metrics and insight, you can better position your brands and create effective messaging to propel your brand forward.

Travel 87

Travel Consumers Metrics Brands 87

SurveyGizmo

NOVEMBER 4, 2021

Please download our CX Predictions for 2022 ebook for our full report. COVID killed brand loyalty. How will we bring the mojo back in 2022? Brand loyalty took a nosedive during the pandemic with 75% of consumers trying a new shopping behavior since COVID started. But the great brand realignment isn’t over.

Loyalty 95

Loyalty Brands eBook Loyalty Programs 95

Merkle

FEBRUARY 16, 2022

Merkle’s Customer Engagement Report is back for Q1 2022. To fuel the insights in this issue, we surveyed over 2,000 consumers, instead of marketers, to unpack the amount and extent of data consumers are willing to share.

Consumers 105

Consumers Survey Report Connections 105

Optimove

AUGUST 15, 2023

QR code scans quadrupled in 2022; 72% of us scan a QR code at least once a month (MobileIron), and recent predictions tell us that 99.5 Today, most marketers have at least considered QR code marketing as part of their campaign arsenal. How to use QR Codes across your marketing channels Suitably inspired? Long and short?

Brands 52

Brands Marketing Advertising Video 52

TechSee

FEBRUARY 2, 2022

Companies are investing in their call centers to differentiate and personalize their brand and improve overall operational efficiency. 5 Innovative Call Center Technologies in 2022. of the world’s population using social networks, call centers recognize that consumers view social media platforms as viable channels of customer service.

Call Center 124

Call Center Self Service Technology Social Media 124

Lithium

JANUARY 26, 2022

Catalyzed by the global pandemic, companies and consumers have been ushered into an era that prioritizes digital channels above all else. Instagram, TikTok, and other social media channels doubled down on their commerce offerings and a bright but uncertain future is unfolding for marketing executives to capitalize on.

Report 52

Report Brands Strategy Social Media 52

Optimove

MAY 2, 2023

Trend results of three recent Optimove surveys, each of more than 400 US consumers, show that consumers’ planned shopping budgets increased slightly in March. This compares to results in August 2022, when 19% of respondents expected to budget more for shopping on holiday at the end of 2022. 1985=100), up from 103.4

Consumers 52

Consumers Loyalty Survey Conference 52

Optimove

FEBRUARY 16, 2023

“With Covid on a decline globally,” thought marketers everywhere at the beginning of 2022 and smiled, “We’re finally back to normal. And that, in a nutshell, is the story of 2022.  Start every marketing action from the customer rather than a product or a service. The essence?  Some numbers?

CRM 52

CRM Sports Marketing Apparel 52

Optimove

OCTOBER 5, 2023

As Halloween looms closer, there are some chilling challenges lurking that can send shivers down the spines of marketers — but fear not – there are solutions as well. Many were uncovered in our 2023 Marketer’s survey that are below. Respondents included 221 executives at companies, and included CEOs, CMOs, and SVPs of marketing. Others

Marketing 72

Marketing Survey B2C Loyalty 72

Optimove

SEPTEMBER 21, 2023

Retailers should start holiday shopping marketing early ahead of 2023 Black Friday and Cyber Monday and focus on existing customers, Optimove data shows. The data is from Optimove’s 2023 Holiday Shopping Survey and Report  and post-2022 Black Friday analysis and research. In 2022,  Black Friday sales raked in a record $9.12

Marketing 81

Marketing Loyalty Retail Analysis 81

BlueOcean

MAY 13, 2021

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. We quickly got used to holding everything and everyone at arm’s length – and for many customers, that included the brands they had once been loyal to. Big brands—ones with resources and manpower—were ahead of the game.

Loyalty 156

Loyalty Brands Ecommerce Average Handle Time 156

Comm100

MAY 25, 2022

Consider, for example, that in Toronto, the cost of a 900-square-foot apartment is between $2,300 and $2,600 in 2022. Today, consumers are empowered in all sorts of ways, from on-demand ordering services like Uber and other apps to taking their qualms to social media. Instead, agents can focus on building value for the brand.

Contact Center 130

Contact Center Customer Service Omni-Channel Social Media 130

Optimove

MARCH 30, 2023

This, for us, immediately begs the question, what will summer shopping look like this season for brands? To find out, we did what we always do in these situations: fielded a consumer survey. You know, like we did on  consumer trust ,  marketing fatigue ,  holiday shopping , and more. Will it sizzle or fizzle?

Consumers 52

Consumers Omni-Channel Retail Travel 52

Clarivate

JUNE 29, 2023

Every year over 10 million new brand names and company identities are registered around the world as trademarks, joining the 130+ million active already in place. Brands eye global market potential The investment required to create a new brand and protect it around the world is considerable.

Brands 52

Brands Automotive Social Media Metrics 52

ShepHyken

FEBRUARY 14, 2022

It’s these meaningful, actionable, high-quality customer perspectives that fuel unforgettable experiences and create brand loyalty. 74 Percent of Consumers Believe Brand Loyalty is About Feeling Understood and Valued – Not Discounts and Loyalty Perks by Business Wire. My Comment: I’m often asked about the best survey questions.

Customer Service 123

Customer Service Customer Service Training Policies Loyalty 123

ECXO

JUNE 20, 2023

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Business customers care about what your brand stands for. It can be more important than innovation or market dominance. Brand purpose should be the driving force behind everything you do.

B2B 122

B2B Brands Innovation Government 122

NetBase

MARCH 3, 2020

Consumer and market intelligence can cut Uber’s operating costs, while increasing profitability, which could allow Uber to do away with EBITDA margins as its profitability measure sooner than projected. And that’s certainly worth exploring, as the rideshare/food delivery company is burning money on marketing. Self-driving cars.

Consumers 56

Consumers Marketing Financial Measurement 56

ShepHyken

DECEMBER 26, 2022

2022 Look Back: Most Read Retail CX News of the Year by Retail Customer Experience. Retail Customer Experience) The year 2022 was a year of rebound, rebirth and technology as retailers, coming out of COVID-19, were centered on pulling shoppers back into stores while tackling a challenging supply chain scenario.

Loyalty Programs 64

Loyalty Programs Customer Service Self Service Retail 64

Clarivate

JULY 24, 2023

Biopharma and medtech brands made up a dozen of the Clarivate Top 100 New Brands for 2023, as the life science industries continued to show a muscular approach to protecting their intellectual property. based companies accounted for three brands and South Korea one. one apiece.

Brands 52

Brands Report Analytics Consumers 52

SurveySensum

FEBRUARY 9, 2024

The changes occurring in the market can affect your brand’s marketability and performance. It is, therefore, important for businesses to continuously study and understand the market. Market research is also a lucrative field to enter, as many firms and organizations see the value of their services.

Tips 52

Tips Marketing Trends Groups 52

TechSee

JUNE 16, 2022

By leveraging new technologies such as computer vision , virtual visits and self-service AI-driven solutions, companies have a huge opportunity to turn customers into brand advocates. s 9 Binge-Worthy Marketing Podcasts list and is also known as the “Godmother of customer experience.”. He also sits on the board of Directors for CSPN.

Customer Service 251

Customer Service Contact Center Chief Customer Officer Call Center 251

Inbenta

JANUARY 19, 2022

Conversational Marketing: What’s It Really All About? 3 Conversational Marketing Tools to Bring Your Strategy to Success. Speech Matters: 2 Great Conversational Marketing Examples. Or did it just seem like brands were spreading messages here and there without actually listening to what customers had to say?

Examples 52

Examples Marketing Chatbots Social Media 52

ShepHyken

MARCH 21, 2022

59% percent of the more than 1,000 consumers we surveyed feel that customer service is worse now than before the pandemic. 5 Tips to Increase Your Customer Satisfaction in 2022 and Beyond by Wise Marketer Staff. State of Consumer Behavior 2022 by Raydiant. Our customer service research supports the theme.

Omni-Channel 67

Omni-Channel Customer Service Self Service Retail 67

CSM Magazine

SEPTEMBER 22, 2022

Businesses must integrate authenticity and ensure their brand’s voice addresses customers directly. New companies can take advantage of these ten detailed tips on how to build brand trust: What Is Brand Trust? Companies are faced with this question, but what is brand trust really? Tell a Product’s Story.

Brands 52

Brands Company Social Media Self Service 52

Optimove

AUGUST 31, 2023

In this post, we explore the correlation between consumer demands for personalization and relevancy in marketing from brands, along with the challenges marketers face in leveraging first and zero-party data to deliver marketing communications that establish a personal connection with consumers.

Data 52

Data Marketing Multi-Channel B2C 52

Retently

APRIL 6, 2022

Plus, consumers will likely be very familiar with it since it’s also employed by industry giants like Amazon. Retently 2022 CSAT Benchmarks. Such industries as Digital Marketing Agency and B2B Software & SaaS are confidently approaching their peers with a CSAT score in the high 60s. What Is a Good CSAT Score ?

Effort Score 158

Effort Score Customer Satisfaction Survey Ecommerce 158

InMoment XI

JUNE 21, 2022

After 14 customer experience speakers, 250 delegates, two hands-on workshops, and hours of networking on the Sydney Harbour cruise, the 2022 Sydney XI Forum is done and dusted. CX started out in the golden age of advertising, market research, and understanding consumers.

Customer Experience 260

Customer Experience Feedback Advertising Survey 260

2020 Research

AUGUST 26, 2022

The Looming Economic Storm: How Consumer Banks Will Survive This Recession. Explore our five key findings from the 2022 US Banking Industry Loyalty Report, created in collaboration with Apex Scoring System. Should Consumer Banks Shift Their Perspective When Addressing Internal Challenges?

Banking 52

Banking Consumers Loyalty Groups 52

Lithium

DECEMBER 6, 2022

Event recap: Forrester CX NA Conference 2022 Recapping the emerging trends in one event shows the level of care and understanding Khoros strives to deliver to our customers and, by extension, your current and future customers. Khoros Marketing Release Notes, October 2022. Deep listening and insights lead the way this year.

Social Media 52

Social Media Roadmap Trends Hospitality 52

Strativity

MARCH 7, 2023

Brands need a strategy that incorporates generative AI. The sudden availability of this technology has brought with it challenges and opportunities for brands of every size, and this impact cannot be ignored. Why does ChatGPT matter to brands? Consider the past 10 years you have spent cultivating your brand personality.

Brands 98

Brands Analytics Consumers Technology 98