NetBase

JULY 3, 2020

The 4th of July is typically cause for celebration, but current events make that challenging for brands. Should brands leave it alone or attempt to make a go of it? How many brands (and consumers) are making the most of The Fourth. How many brands (and consumers) are making the most of The Fourth.

Brands 95

Brands Marketing Travel Advertising 95

NetBase

APRIL 2, 2019

. Understanding the emotions motivating consumer behavior is never easy, and consumers posting online about every bit of their experience with your brand compounds the problem. With sarcasm, imagery and emojis thrown into the mix, brands struggle to gather accurate insight to inform strategy. Let’s take a peek.

Analytics 90

Analytics Report Social Media Consumers 90

NetBase

NOVEMBER 19, 2018

Here are some social media marketing predictions for 2019, as heard from the experts at our recent NetBase LIVE conferences in New York and Los Angeles. Calls for greater diversity are being heard in industries across the country, with Millennials and Centennials in particular rewarding brands that take a stand for important causes.

Social Media 83

Social Media Marketing Conference Analytics 83

Oracle

MARCH 30, 2020

Many brands are incorporating storytelling into their customer experience as a way to reach consumers in creative and compelling ways, and boost customer engagement. We asked consumers to provide their favorite brand storytelling examples, and here are 6 of them. Exceptional Brand Storytelling #1: Simple is better.

Brands 99

Brands Company Social Media Video 99

Hallmark Business Connections

MARCH 9, 2021

If you’re a brand marketer, that meant pivoting your strategy to account for the “new normal,” tossing out (or heavily revising) now-defunct messaging, and collaborating with teammates over Zoom rather than in person. After all, the pandemic has impacted consumers’ spending habits in profound ways. pre-pandemic.

Marketing 97

Marketing Brands Tips Financial 97

Kustomer

OCTOBER 2, 2020

In fact, according to our own research , 79% of consumers say customer service is extremely important when deciding where to shop, so delivering on consumer expectations has never been more important. It’s not just about delivering on consumer expectations ?— it’s about exceeding their anticipated desires to drive loyalty.

Consumers 80

Consumers How To Retail e-support 80

Lumoa

SEPTEMBER 30, 2022

It’s estimated that financial brands that deliver a better customer experience (CX) receive twice as many recommendations. Consumers have wholeheartedly embraced the transition to digital banks. Consumers rely on real-time support for everything from assistance to financial transactions. Real-Time Everything.

Banking 236

Banking Customer Experience Self Service Financial 236

NetBase

APRIL 18, 2019

Monday April 22 is Earth Day – and unlike quirky holidays that might not work for everyone, all brands can take part in this particular day of observation. Even if you don’t believe climate change is affecting the planet – or that it’s even a thing – Earth Day offers a huge opportunity for brands to be part of the conversation.

Analytics 61

Analytics Brands Analysis Course 61

Oracle

SEPTEMBER 4, 2019

With data and tech improvements in all industries, consumers are — rightfully — expecting more and more from the companies they buy from. Oracle research shows that 86% of consumers will pay more for a better customer experience. Omnichannel strategies are key to a connected customer experience.

Connections 71

Connections Customer Experience B2C B2B 71

TechSee

FEBRUARY 19, 2019

As the biggest mobile trade show of the year, MWC Barcelona 2019 is an event not to be missed. This year’s theme, “Intelligent Connectivity,” focuses on highly contextualized and personalized experiences , delivered when and where customers want them. MWC Barcelona 2019 Self-Service Sessions not to be missed. In a nutshell.

Self Service 95

Self Service Innovation Telecommunications Consumers 95

CSM Magazine

NOVEMBER 19, 2018

Sabio’s Chief Innovation Officer, Stuart Dorman highlights what he sees as the 10 key CX technology trends that will shape successful customer experiences during 2019 and beyond. 10 Key CX Technology Trends for 2019. Expect 2019 to see this trend accelerate, particularly as we see the trust agenda escalating in today’s post-GDPR world.

Trends 88

Trends Customer Experience Social Media Self Service 88

Maru Group

DECEMBER 16, 2019

Amazon and Aldi crowned most effective UK Christmas ads of 2019. According to a John Lewis spokeswoman, “Our ads always deliver an excellent return on investment at a time of year that is critical for us, generally delivering 20 times the return on our original spend” Ideal Christmas ad of 2019.

Advertising 52

Advertising Connections Return on Investment Retail 52

delighted

JUNE 3, 2021

Consumer spending plunged amidst lay-offs and shelter-in-place orders. Niche and boutique stores without an online presence suffered the most, as consumers migrated to big box stores and online shopping to satisfy all their shopping needs in fewer trips. Omnichannel retail not only implies a brand’s presence in multiple channels (e.g.

Omni-Channel 101

Omni-Channel Retail Consumers Trends 101

NetBase

SEPTEMBER 1, 2020

Brands around the world are struggling to entice an increasingly depressed populace and may not be feeling lots of love right now. And we have a whole report full of brands using social listening to do precisely that in our latest NetBase Quid Brand Passion Report: Top Global Brands 2020 – and you can too!

Brands 52

Brands Report Social Media Analysis 52

Maru Group

DECEMBER 16, 2019

Amazon and Aldi crowned most effective UK Christmas ads of 2019. ” The ideal Christmas ads of 2019. All three of these ads managed to connect with people emotionally – analysis shows that the ads implicitly captured consumer attention and created a sense of enjoyment. Branding must play a key role.

Advertising 52

Advertising Connections Return on Investment Retail 52

Hero Digital

DECEMBER 11, 2018

But as products and services continue to emphasize customer satisfaction, the future of brand differentiation will be creating emotional brand experiences. Brand loyalty is at an all-time low, but values-driven connections are tipping the scale for customers across generations. Enter your brand. Reassurance.

Omni-Channel 42

Omni-Channel Connections Brands Healthcare 42

NetBase

MAY 2, 2019

For brands, netnography – also known as audience segmenting – can bring you just as close to consumers. Engaging consumers is all about connecting to them personally – as if you were their bestie, hanging out over coffee. When you zoom in on what consumers are most passionate about, you can’t help but connect.

Engagement 71

Engagement Entertainment Sports Social Media 71

Joe Rawlinson

DECEMBER 18, 2018

In 2019, you will need to focus on complex long-form content, experiment with formats, and pay more attention to your distribution channels and commitment. You need to step out of your ‘comfort zone’ as an ecommerce brand and become a source of valuable and helpful content, not only product catalogs. Make your emails better but fewer.

Ecommerce 92

Ecommerce Tips Marketing Omni-Channel 92

NetBase

NOVEMBER 15, 2019

Consumers are a fickle bunch, with audiences falling in and out of love with brands every minute. So, brand influencers who are genuinely skilled at capturing – and keeping – consumer trust are a rare commodity. And how to find more influencers like them online to connect with before your competitors do!

Consumers 40

Consumers Brands Effort Score Analytics 40

NetBase

NOVEMBER 15, 2019

Consumers are a fickle bunch, with audiences falling in and out of love with brands every minute. So, brand influencers who are genuinely skilled at capturing – and keeping – consumer trust are a rare commodity. And how to find more influencers like them online to connect with before your competitors do!

Consumers 40

Consumers Brands Effort Score Analytics 40

NetBase

MARCH 3, 2020

Consumer and market intelligence can cut Uber’s operating costs, while increasing profitability, which could allow Uber to do away with EBITDA margins as its profitability measure sooner than projected. Uber posted 2019 FCF of negative $4.9 According to Statista , in 2019, “Uber spent $4.6 A couple of catches actually.

Consumers 56

Consumers Marketing Financial Measurement 56

NetBase

APRIL 6, 2020

Popeyes is apparently staffed with marketing masters, as it keeps hitting home runs – and even wins consumer love during a pandemic. We have five ways brands should adapt their Covid-19 marketing to emulate the spicy chicken brand’s success. Winning Combo for Consumer Love. Know Your Brand Voice. Take Risks.

Consumers 64

Consumers Advertising Social Media Brands 64

NetBase

DECEMBER 30, 2019

Influencer marketing is amazing for brands – and is a tactic this is potentially about to experience an upheaval. The eBoy and eGirl anti-everything influence on consumers is growing, but your brand may not be seeing it yet. And brands should thank their lucky stars for it. Gen Z – Predictably Unpredictable. As is makeup.

Consumers 60

Consumers Fashion Analytics Entertainment 60

Comm100

MAY 20, 2022

Thanks to the development of technology, consumers expect fast, accessible, and accurate support all day, every day. Clicking this button opens a chat window connecting visitors instantly with an agent for support, sales, technical help, or anything else they might need assistance with. . Live chat caters to these key consumer needs.

Software 181

Software Wait Times Multi-Channel Consumers 181

CX University

NOVEMBER 21, 2020

Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. Legal divisions have had to adapt their speech to be more understandable and much like the IT industry, consumer and data protection laws have completely disrupted their space. This list goes on.

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

NetBase

JULY 13, 2020

Smart brands are prepping for every eventuality in a pivotal back to school year. From decreasing lead times for marketing, to creating alternate advertisements for all circumstances, brands are actively dancing to consumers’ beat. Super Brands Set to Entice – brands that are meeting consumer needs outside of offering 50% off.

Brands 84

Brands Ecommerce Analysis Retail 84

ShepHyken

AUGUST 12, 2019

Wall Street Journal) Technology lets companies see how badly they can treat consumers, right up until the moment they bolt. Calculating the ROI of CX: Complete Guide 2019 [Includes Spreadsheets] by Alyona Medelyan. A good CX that connects emotionally will customers to become loyal. Everyone Hates Customer Service. This Is Why.

Customer Service 95

Customer Service ROI Customer Service Training CRM 95

Oracle

NOVEMBER 27, 2019

Today, the customer experience isn’t bound to any one physical or digital space, as 73% of consumers use multiple channels to shop , according to a Harvard Business Review study of 46,000 shoppers. As of 2018, according to Gartner , “66% of analyzed brands have adopted a social commerce feature within the past year.”

Retail 74

Retail Innovation Trends Ecommerce 74

NetBase

SEPTEMBER 9, 2020

Consumers are calling brands to action, and there has been a significant cultural shift from “I’ language to “we,” and with it, a social solidarity with brands matching their values. Many brands have learned to listen to this seismic shift using social listening. It’s no secret that consumers have felt isolated.

Consumers 52

Consumers Advertising Sports Fashion 52

NetBase

JUNE 12, 2020

Digital consumer intelligence helps uncover how things will look, as well as trouble spots that shops should pay attention to during these early days of reopening. High Street shops, in particular, are nervously speculating if hesitant consumers will visit the new and socially distanced stores. We’ll take a look at all three!

Consumers 67

Consumers Social Media Ecommerce Retail 67

Oracle

FEBRUARY 5, 2019

In honor of Valentine’s Day this month, I asked some of the most brilliant CX thought leaders about what they LOVE about CX in 2019, and where practitioners should focus their time and attention. What CX Leaders LOVE in 2019. My wish for 2019 is to have leaders put their skin in the game. And, I’ll do you one better.

Customer Experience 92

Customer Experience Leadership Customer Journeys Customers 92

NetBase

FEBRUARY 18, 2019

Is 2019 the year of the Instagram Influencer? They can reach any demographic at any time, thanks to the increasing addiction we all have to our mobile phones, and create an authentic, genuine connection with followers that’s more powerful than word-of-mouth. How top brands use influencer analysis to power competitive intelligence.

eBook 55

eBook Marketing Comparison Analysis 55

NetBase

MARCH 10, 2020

There are so many ways social analytics helps brands win, though some of those ways are much more exciting than others. When we see next generation AI helping brands predict trends, things get spicy. Unexpected insight has a way of raising brand managers’ adrenaline levels. In 2019, there was a $166.2M Not so with trends.

Trends 56

Trends Brands Ecommerce Automotive 56

Comm100

JUNE 15, 2022

Chatbots allow brands to offer cost-effective 24/7 support, while improving efficiency through automating up to 80% of all support queries. By doing so, chatbots can resolve the most frequently asked questions that are simple yet repetitive and time-consuming – and do all this without any agent intervention. Canadian Blood Services.

Chatbots 198

Chatbots Industry Customer Service Wait Times 198

C3Centricity

JULY 3, 2019

Or do you consider it to be an integral part of your connection with your customers at an important moment of truth, that of purchase and usage? We all expect most things that we use or consume to be intuitive these days. It has become something that consumers are used to seeing – and reading.

Multi-Channel 198

Multi-Channel Consumers Social Media Connections 198

NetBase

JUNE 19, 2019

With social audiences relying on other consumers (versus brands) for information and recommendations on everything from laundry detergent to Netflix shows, it makes perfect sense that brands would turn to members of their audience when marketing. Consumers Are in Charge. Here’s why it’s a brilliant move.

Brands 74

Brands Entertainment Social Media Consumers 74

ShepHyken

NOVEMBER 18, 2019

Consumers And Brands Disagree On Customer Experience, Poll Finds by Ray Schultz. MediaPost) Consumers and brands are on a collision course over what makes a good customer experience. People are drawn to brands that can connect with them on an emotional level. My Comment: Are you ready for a reality check?

Customer Service 72

Customer Service Ecommerce Retail Tips 72