NetBase

APRIL 18, 2019

Monday April 22 is Earth Day – and unlike quirky holidays that might not work for everyone, all brands can take part in this particular day of observation. Even if you don’t believe climate change is affecting the planet – or that it’s even a thing – Earth Day offers a huge opportunity for brands to be part of the conversation.

Analytics 61

Analytics Brands Analysis Course 61

NetBase

APRIL 2, 2019

Understanding the emotions motivating consumer behavior is never easy, and consumers posting online about every bit of their experience with your brand compounds the problem. With sarcasm, imagery and emojis thrown into the mix, brands struggle to gather accurate insight to inform strategy. Contextualized data is at the heart of it.

Analytics 90

Analytics Report Social Media Consumers 90

NetBase

NOVEMBER 19, 2018

Here are some social media marketing predictions for 2019, as heard from the experts at our recent NetBase LIVE conferences in New York and Los Angeles. Calls for greater diversity are being heard in industries across the country, with Millennials and Centennials in particular rewarding brands that take a stand for important causes.

Social Media 83

Social Media Marketing Conference Analytics 83

NetBase

JULY 3, 2020

The 4th of July is typically cause for celebration, but current events make that challenging for brands. Should brands leave it alone or attempt to make a go of it? How many brands (and consumers) are making the most of The Fourth. How many brands (and consumers) are making the most of The Fourth. Pool parties.

Brands 95

Brands Marketing Travel Advertising 95

Oracle

MARCH 30, 2020

Many brands are incorporating storytelling into their customer experience as a way to reach consumers in creative and compelling ways, and boost customer engagement. We asked consumers to provide their favorite brand storytelling examples, and here are 6 of them. Exceptional Brand Storytelling #1: Simple is better.

Brands 99

Brands Company Social Media Video 99

Hallmark Business Connections

MARCH 9, 2021

If you’re a brand marketer, that meant pivoting your strategy to account for the “new normal,” tossing out (or heavily revising) now-defunct messaging, and collaborating with teammates over Zoom rather than in person. With that in mind, here are three direct mail-focused strategies brands can employ when marketing during this pandemic.

Marketing 97

Marketing Brands Tips Financial 97

Maru Group

DECEMBER 16, 2019

Amazon and Aldi crowned most effective UK Christmas ads of 2019. According to a John Lewis spokeswoman, “Our ads always deliver an excellent return on investment at a time of year that is critical for us, generally delivering 20 times the return on our original spend” Ideal Christmas ad of 2019.

Advertising 52

Advertising Connections Return on Investment Retail 52

Customer Bliss

FEBRUARY 19, 2019

Make memory creation the currency of your brand. A post shared by Jeanne Bliss | CustomerBliss (@customerbliss) on Jan 4, 2019 at 12:12pm PST. The emotional response we have to delivering a positive memory for someone becomes our reward for putting ourselves in the path of giving someone joy or relief or caring, and it is addictive.

Brands 208

Brands Chief Customer Officer Hospitality Course 208

Joe Rawlinson

DECEMBER 18, 2018

In 2019, you will need to focus on complex long-form content, experiment with formats, and pay more attention to your distribution channels and commitment. You need to step out of your ‘comfort zone’ as an ecommerce brand and become a source of valuable and helpful content, not only product catalogs. Make your emails better but fewer.

Ecommerce 92

Ecommerce Tips Marketing Omni-Channel 92

Hero Digital

DECEMBER 11, 2018

But as products and services continue to emphasize customer satisfaction, the future of brand differentiation will be creating emotional brand experiences. Brand loyalty is at an all-time low, but values-driven connections are tipping the scale for customers across generations. Enter your brand. Reassurance.

Omni-Channel 42

Omni-Channel Connections Brands Healthcare 42

Oracle

SEPTEMBER 4, 2019

As Hurd said at ModernCX 2019 , “The customer doesn’t delineate whether I’m engaged with you on the web versus when I’m engaged with you on the phone or in person. Omnichannel strategies are key to a connected customer experience. Two spaces in particular stand out in 2019: email and live chat.

Connections 71

Connections Customer Experience B2C B2B 71

Maru Group

DECEMBER 16, 2019

Amazon and Aldi crowned most effective UK Christmas ads of 2019. ” The ideal Christmas ads of 2019. All three of these ads managed to connect with people emotionally – analysis shows that the ads implicitly captured consumer attention and created a sense of enjoyment. Branding must play a key role.

Advertising 52

Advertising Connections Return on Investment Retail 52

ShepHyken

FEBRUARY 25, 2019

Entrepreneur) Every brand touchpoint is important. Every interaction is a chance for your employees to communicate the experience that your brand provides. Brand Keys 2019 Customer Loyalty Engagement Index: Verified Trust = Brand Success by Robert Passikoff. CX is for retail brands, as in B2C.

Customer Service 87

Customer Service Guest Experience B2B B2C 87

Lithium

DECEMBER 28, 2020

Khoros Engage 2019 focused on innovative approaches to the biggest issues facing digital leaders today: solving the connection crisis, managing worst case viral scenarios, and of course: which color notebook will you take home? Right now, Khoros customers can leverage the platform to deliver a fully connected customer journey.

Omni-Channel 52

Omni-Channel Engagement Social Media Roadmap 52

TechSee

FEBRUARY 19, 2019

As the biggest mobile trade show of the year, MWC Barcelona 2019 is an event not to be missed. This year’s theme, “Intelligent Connectivity,” focuses on highly contextualized and personalized experiences , delivered when and where customers want them. MWC Barcelona 2019 Self-Service Sessions not to be missed. In a nutshell.

Self Service 95

Self Service Innovation Telecommunications Consumers 95

CSM Magazine

NOVEMBER 19, 2018

Sabio’s Chief Innovation Officer, Stuart Dorman highlights what he sees as the 10 key CX technology trends that will shape successful customer experiences during 2019 and beyond. 10 Key CX Technology Trends for 2019. Expect 2019 to see this trend accelerate, particularly as we see the trust agenda escalating in today’s post-GDPR world.

Trends 88

Trends Customer Experience Social Media Self Service 88

CX University

NOVEMBER 21, 2020

Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. Ask five different people what customer experience means to their brand and you would probably get twice as many correct, but different answers. This list goes on. The truth must be told.

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

Oracle

FEBRUARY 5, 2019

In honor of Valentine’s Day this month, I asked some of the most brilliant CX thought leaders about what they LOVE about CX in 2019, and where practitioners should focus their time and attention. What CX Leaders LOVE in 2019. My wish for 2019 is to have leaders put their skin in the game. And, I’ll do you one better.

Customer Experience 92

Customer Experience Leadership Customer Journeys Customers 92

NetBase

MAY 2, 2019

For brands, netnography – also known as audience segmenting – can bring you just as close to consumers. Engaging consumers is all about connecting to them personally – as if you were their bestie, hanging out over coffee. What netnography in 2019 offers is more than a buyer persona based on demographics and assumptions.

Engagement 71

Engagement Entertainment Sports Social Media 71

NetBase

JULY 25, 2019

Wondering if your marketing efforts are up to snuff when compared to other brands in your industry? Our 2019 Global Social Media Market Survey Report presents findings from a global survey of more than 1,700 senior marketers around the world. Even if your brand isn’t international, your competitors are. monitor brand heath.

Social Media 65

Social Media Report Survey Marketing 65

ShepHyken

AUGUST 12, 2019

Calculating the ROI of CX: Complete Guide 2019 [Includes Spreadsheets] by Alyona Medelyan. A good CX that connects emotionally will customers to become loyal. Why brands must prioritize the happiness of millennial shoppers by Derek O’Carroll. Well, that’s a bold (overtly general) statement. Follow on Twitter: @Hyken.

Customer Service 95

Customer Service ROI Customer Service Training CRM 95

SurveySparrow

OCTOBER 10, 2019

Dreamforce 2019 is round the corner and we can’t keep calm! Here’s an article that has the answers to all your questions concerning Dreamforce 2019. Here’s an article that has the answers to all your questions concerning Dreamforce 2019. Our team from SurveySparrow will be present at Dreamforce 2019! Yes, we do too!

Conference 73

Conference Course Hotels Innovation 73

ChurnZero

JANUARY 4, 2019

Let’s talk 2019 predictions. But what if you could have a better idea of the changes 2019 has in store for Customer Success professionals? As the chatbot craze subsides, I anticipate behind-the-scenes AI to become a major trend in 2019. In 2019, not only will this trend increase, it will become much more mindful.

Customer Success 73

Customer Success Self Service Chief Customer Officer Trends 73

Oracle

DECEMBER 12, 2019

The business world’s relentless focus on customer experience (CX) continued around the globe in 2019, and CX experts and business leaders captured their experiences in thought-provoking customer experience quotes. Emotional connections are the core of your CX increase gross margin and sales growth. CX as one connected process.

Customer Experience 58

Customer Experience Competitive Advantage Customer Care Customer Journeys 58

NetBase

SEPTEMBER 1, 2020

Brands around the world are struggling to entice an increasingly depressed populace and may not be feeling lots of love right now. And we have a whole report full of brands using social listening to do precisely that in our latest NetBase Quid Brand Passion Report: Top Global Brands 2020 – and you can too!

Brands 52

Brands Report Social Media Analysis 52

ShepHyken

MARCH 3, 2019

4 Brands That Mastered the Omnichannel Experience by Erin Ollila. Smarter CX) Take a look at how 4 brands are mastering omnichannel customer experiences across different industries. Here are four short case-studies from four recognizable brands that may give you a few ideas on how to leverage omnichannel.

Customer Service 93

Customer Service Omni-Channel Customer Retention Case Study 93

Oracle

JANUARY 16, 2019

Oracle Modern Customer Experience 2019 will take place March 19-21 at the Mandalay Bay Convention Center in Las Vegas, with 100+ planned sessions focusing on the hottest topics in customer experience. Ready to register for Modern CX 2019? Getting Personal: Brands Discuss their Distinct Paths to Unify Sales & Service.

Sales 60

Sales Customer Experience Conference Analysis 60

NetBase

JULY 9, 2019

Reddit influence is one of the best kept secrets in many a brand’s marketing toolbox, primarily because it’s a tough nut to crack. Here’s how it looks: And here’s how it works: Users create a screenname, and are guided to use something that is not identifiable as them (unless they’re a brand, more on that next).

Analytics 76

Analytics Marketing Sports Groups 76

Oracle

NOVEMBER 27, 2019

From transformations in customer service technology and grocery shopping, to social media shopping and changes in the delivery and brick-and-mortar experience, here’s a look at innovations reshaping retail in 2019 and beyond. Retail innovations are changing how consumers connect with brands. The future of retail.

Retail 74

Retail Innovation Trends Ecommerce 74

Oracle

DECEMBER 24, 2019

This 2019 holiday shopping season, brands are tapping into the power of emotion to connect with customers and build customer loyalty. John Lewis is a 150+ year old British department store brand with 50 stores across the United Kingdom. It topped a 2017 customer survey of brands for perception of quality and reputation.

Loyalty 55

Loyalty Brands Advertising Ecommerce 55

NetBase

FEBRUARY 18, 2019

Is 2019 the year of the Instagram Influencer? They can reach any demographic at any time, thanks to the increasing addiction we all have to our mobile phones, and create an authentic, genuine connection with followers that’s more powerful than word-of-mouth. How top brands use influencer analysis to power competitive intelligence.

eBook 55

eBook Marketing Comparison Analysis 55

Comm100

JUNE 15, 2022

Chatbots allow brands to offer cost-effective 24/7 support, while improving efficiency through automating up to 80% of all support queries. Canadian Blood Services (CBS) first launched Comm100 Live Chat on their website in 2018 to connect with digital-first customers that were being missed by traditional phone support.

Chatbots 198

Chatbots Industry Customer Service Wait Times 198

GlowTouch

FEBRUARY 26, 2019

What is Customer Experience in 2019? Here’s what Linda had to say on the matter: “The customer experience conveys the true essence of a company’s brand. No matter how good the marketing and sales, it can all be lost if the actual interactions with the brand do not align. The post What is Customer Experience in 2019?

Self Service 40

Self Service Customer Experience Customer Experience Professionals Connections 40

Oracle

FEBRUARY 12, 2019

Oracle Modern Customer Experience 2019 will take place March 19-21 at the Mandalay Bay Convention Center in Las Vegas, with 100+ planned sessions focusing on the hottest topics in customer experience. Ready to register for Oracle Modern Customer Experience 2019? Storytelling is a very powerful way to connect with customers.

Customer Experience 71

Customer Experience Conference Chatbots Analytics 71

Kitewheel

JANUARY 4, 2019

This transformation has given us a clearer picture of the path customer journeys will take in 2019 and how we can best support the changing landscape. Kitewheel also saw a surge of interest from brands and agencies in markets that are just beginning to bring customer journeys to life. Key Customer Journey Trends in 2019.

Customer Journeys 45

Customer Journeys Analytics Trends Customers 45

Oracle

JULY 1, 2019

In a new video with a strong message, Jay Baer, customer experience expert and founder of Convince & Convert, explains that to keep up with these new standards, companies must be truly connected internally. Great and memorable customer experiences are created from internal connectivity. Copyright © 2019 Oracle.

Connections 50

Connections Customer Experience Case Study Comparison 50

Forrester's Customer Insights

JULY 29, 2020

The Power Of Marketing Marketing has always been a substantial and thriving component of brand-building. For example, annual global advertising spend has grown from about $400 billion in 2019 to just shy of $600 billion in 2019 (equivalent […].

Brands 38

Brands Connections Advertising Marketing 38