Brand Passion Report 2019: Top Loved Brands

NetBase

Using our powerful Next Generation AI capabilities , we captured the most loved brands across the globe to create the Brand Passion Report 2019: Top Loved Global Brands. In it, we share insight around what consumers find so attractive about these brands, from both a category and entity perspective. Why Brand Passion Matters. Here’s why: It allows brands to capture insight and ideas that they wouldn’t have known about otherwise.

How Brands Cash In On March Madness

QuestionPro Audience

Audience Advertising consumers march madnessThe Madness of March. Many sports fans claim the only thing that gets them through the tedious month of March, when spring is so close you can taste it, is the NCAA Men’s Basketball Tournament, better known as March Madness.

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The Future of Brand Building is Customer Centricity

C3Centricity

Consumers no longer appreciated being interrupted in their daily lives, if they ever did! Brand Building. Many large CPG companies, such as P&G, Coca-Cola and Nestle, have changed the name of their Marketing departments in the past twenty years, to Brand Building. And with few exceptions, they prioritised thoughts about themselves and their brands, and rarely took their customers’ perspective. Moving Beyond Brand Building.

Which 2019 Consumer Trends Will Impact Your Customer Experience Strategy?

BlueOcean

Let’s get real: once-transformative technologies that allowed businesses to respond to consumer needs with speed and agility no longer elicit the oohs and aahs they once did. While new technology continues to emerge, the digital transformation of recent years has conditioned consumers to expect ultra-responsive, technologically-powered customer service, but they want more than that. Consumers Expect Brands to Know Their Personal Preferences.

To Text or To Talk? Understanding Customer Care Preferences for Voice and Digital Channels

As customer care channels continue to evolve and expand, there’s been a lot of debate about which channels customers actually prefer to interact with brands. Based on a recent Harris Poll, learn why consumers choose one channel over another, and how common frustrations with specific channels drive consumers to pick alternatives.

Why 2019 is all about trust for brands and consumers

Eptica

Date: Wednesday, January 16, 2019 Author: Olivier Njamfa - CEO & Co-Founder Why 2019 is all about trust for brands and consumers. Published on: January 16, 2019. Author: Olivier Njamfa - CEO & Co-Founder As we move into 2019, businesses are having to cope with unprecedented uncertainty. This uncertainty also impacts consumers and their spending. Given these issues, how can your brand win and retain their loyalty?

3 Ways to Drive Consumer Loyalty in 2019

Oracle

Consumer loyalty is more difficult than ever for retailers to attain. A Daymon Worldwide global study from 2018 found that only 29% of millennials usually buy the same brand, of a particular product, compared with 35% of Gen Xers, for example. Yet, it is as important as ever for a company’s sustainability to crack the consumer loyalty code. Here are 3 ways to improve loyalty in 2019. The post 3 Ways to Drive Consumer Loyalty in 2019 appeared first on SmarterCX.

10 Hot Retail Trends in 2019

Oracle

At NRF 2019 , we asked retail leaders, “What are the top retail trends in 2019?” So, leveraging machine learning and science to understand consumer behavior, to understand mind patterns, is definitely going to give a competitive advantage to any retailer that is willing to jump into the science and machine learning world.” So, I think that’s something that we’re going to see a lot of in 2019.” Market Trends 2019 Predictions

Online consumer research panels – A hot topic in every industry

QuestionPro Audience

What are online consumer research panels? Why are online consumer research panels necessary: How listening and capturing authentic insights from your online consumer research panel helps: Shifting online consumer panel insights to action. Different types of online consumer research panels. Online consumer research panels are defined as a group of people recruited by a business or organization to provide inputs and opinions on products and services.

Social Media Industry Report 2019: Consumer Packaged Goods

NetBase

The 2019 Consumer Packaged Goods Industry Report is here! It’s full of consumer insight that will drive sales this holiday season – and well into 2020. The industry is evolving with more consumers changing how they purchase products, with over $58.6

The Health of the Contact Center: Are You Ready for 2019?

Brands like Sephora are racking up accolades both in-store and online with corresponding benefits. center, showing that brands are willing to do—and spend—what it takes to create loyal customers. Eight out of 10 consumers will pay more for a great customer. Many brands aren’t.

Consumer Demands are Changing Faster than Ever. Is your Contact Center Keeping Up?

NICE inContact

Brands of all sizes are learning that customer experience is no longer an afterthought: it’s the heart of what consumers want, and the foundation for profits. It used to be possible to win with a top product or a competitive price, but more than ever, customer experience is now top of mind for consumers — and crucial for bottom-line growth. The CX Transformation Benchmark year-over-year results among US consumers show a shift toward digital channels for service.

Social Media Industry Report 2019: Consumer Packaged Goods

NetBase

The 2019 Consumer Packaged Goods Industry Report is here! It’s full of consumer insight that will drive sales this holiday season – and well into 2020. The industry is evolving with more consumers changing how they purchase products, with over $58.6

7 Secrets to Business Growth from Leading Global Brands

C3Centricity

Their brands have not performed as well as they had hoped this year and they are looking for a solution – fast! In particular, they have all said that one or more of their brands is stable – to be polite – and that they want to reverse the trend. How to Stop a Declining Brand. OK, let’s get straight to the point with the most painful of situations first, that of a declining brand. Insight #MRX #Marketing #Brand Click To Tweet.

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2019 Luxury Brands Industry Report

NetBase

Wondering how top Automobile, Beauty, Fashion, High-end, Hotels, Jewelry, eCommerce and Retail luxury brands are faring in this increasingly social media-driven environment? You can see what we discovered in NetBase’s 2019 Luxury Brands Industry Report – but first, a preview with some highlights! Every second someone posts about a brand online. To assume a post per second is about a brand is likely understating things.

6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

brand equity. healthcare) to 65% (consumer electronics). A global consumer goods manufacturer has deployed. for leading brands. If Artificial Intelligence (AI) for the overall business is a red hot. topic in C-suites, AI for customer engagement is white hot.

Consumer Marketing 2019: Beyond The DTC Revolution

Forrester's Customer Insights

The list of these digitally native, direct-to-consumer (DTC) challenger brands goes on and on — and incumbent consumer brands have taken notice almost as quickly as consumers themselves have turned to these up-and-comers for the products and services they need. B2C marketing digital marketing direct to consumer promotedWarby Parker. Everlane. Casper. Bombas. Harry’s.

3 Customer Experience Trends to Watch Out For in 2019

Kayako

Now that 2018 is slowly wrapping up, companies are looking into starting 2019 with a ready-to-go customer experience strategy. The fact of the matter is that if your customer’s experience is poor, customers will eventually switch brands – it’s only a matter of time. So, if you’re just thinking of starting 2019 by applying a customer experience strategy to your business – here are some key trends you might want to keep an eye out for to help you get started.

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Brand Portfolio Secrets to Success (The 5 Things You Need to Know)

C3Centricity

How do you know when you have too many variants in your brand portfolio? One of the most popular evergreen posts on C3Centricity is “The Beginners Guide to Brand Portfolio Management.” We live in an over-abundant world of consumer choice, but more is rarely better.

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Consumer Demands are Changing Faster than Ever. Is your Contact Center Keeping Up?

NICE inContact

Brands of all sizes are learning that customer experience is no longer an afterthought: it’s the heart of what consumers want, and the foundation for profits. It used to be possible to win with a top product or a competitive price, but more than ever, customer experience is now top of mind for consumers — and crucial for bottom-line growth. The CX Transformation Benchmark year-over-year results among US consumers show a shift toward digital channels for service.

CX in 2019 is All About Trust: Here’s How to Earn It and Keep It

Oracle

And as we head into 2019, trust is at an all-time low. The sharpest decline was right here in the US, as 42% of buyers reported not knowing which brands they could trust. Trust will be the #1 charter of the CMO in 2019. Whereas in prior years, our biggest challenge may have been differentiation and earning the attention of distracted buyers (both still a struggle), in 2019, differentiation is not enough, and earning attention is not enough.

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Major Brands Alter Positioning to Attract Younger Consumers

NetBase

Younger consumers are cut from a different cloth – or at least one that’s much more transparent than their forbears. They know exactly what they want from the world, and from brands, and they’re very vocal about it online. Understanding Consumer Attraction.

Brand Influencers Skilled at Capturing Consumer Trust

NetBase

Consumers are a fickle bunch, with audiences falling in and out of love with brands every minute. So, brand influencers who are genuinely skilled at capturing – and keeping – consumer trust are a rare commodity. Consumer Trust is Fleeting. Consumers dislike brand marketing, even though they love to shop online. And they’d rather listen to a stranger’s opinion of your brand than waste time evaluating what you want to share about it.

Brand Influencers Skilled at Capturing Consumer Trust

NetBase

Consumers are a fickle bunch, with audiences falling in and out of love with brands every minute. So, brand influencers who are genuinely skilled at capturing – and keeping – consumer trust are a rare commodity. Consumer Trust is Fleeting. Consumers dislike brand marketing, even though they love to shop online. And they’d rather listen to a stranger’s opinion of your brand than waste time evaluating what you want to share about it.

Guest Blog: How to Engage Customers with Your Brand

ShepHyken

These are not only customers but brand loyals. Brand loyals are willing to spend more and have more trust in you than other brands. In 2020 , customer experience will overtake price and product quality as the key brand differentiator. An effective customer engagement platform allows you to reward your brand loyals. The ultimate goal of any business, here, is to nurture long-term affinity and loyalty for the brand.

Sparq Fall ’19 Release Empowers Brands in Today’s Data Privacy Landscape

Alida

From new regulations on the table in multiple jurisdictions globally to huge brands being fined millions of dollars in massive penalties due to data breaches and lack of compliance with existing regulations, the free-for-all consumer data collection practices are being left by the wayside for a more transparent customer experience. It’s hard not to notice what’s going on in the world of data privacy these days.

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NICE inContact Named a Leader in 2019 Gartner Magic Quadrant for Contact Center as a Service, North America

NICE inContact

Gartner’s 2019 Magic Quadrant for Contact Center as a Service, North America, report has just been released. Not only that, but we’re a first-time Visionary in the 2019 Magic Quadrant for Contact Center as a Service, Western Europe—recognized with the furthest position in the Completeness of Vision dimension. Our CEO Paul Jarman said it best, “Consumers expect only the best experiences from brands – fast, easy, seamless and personalized – each and every time they communicate.

5 Top Customer Service Articles for the Week of May 6, 2019

ShepHyken

7 Ways to Retain Customers’ Trust and Build Up Brand Loyalty by Mike Kappel. Entrepreneur India) 70% cent of consumers expects a personalized experience from brands and a mobile app is the perfect way to personalize communications with your customers. The post 5 Top Customer Service Articles for the Week of May 6, 2019 appeared first on Shep Hyken. Customer Experience brand loyalty mobile app Subscription economy

Brands, Bees and Business: Earth Day 2019 Analytics

NetBase

Monday April 22 is Earth Day – and unlike quirky holidays that might not work for everyone, all brands can take part in this particular day of observation. Even if you don’t believe climate change is affecting the planet – or that it’s even a thing – Earth Day offers a huge opportunity for brands to be part of the conversation. And brands are taking notice. Brands making strides to #SaveTheBees are making headlines too.

Brands Considering Fewer Choices for Consumers

NetBase

But since COVID-19 hit, brands are considering fewer choices for consumers. Brands offering everything from toilet paper to cars are scaling back to ease pressure on factories and stores, instead devoting time and money toward extra, seemingly unnecessary items.

7 Hacks to Customize Your Surveys for Your Brand

GetFeedback

It’s what every company wants following a consumer’s experience with their brand. Surveys. We finish a phone conversation with tech support. Articles

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5 Top Customer Service Articles for the Week of November 25, 2019

ShepHyken

Ultimately, CX is about the perception and emotion that a customer is left with after interacting with your brand. And, if you look at the younger consumers, aged 18-34, that number jumps to 66%.

The 2019 State of Social Report

NetBase

Carefully cultivating a social presence online is no longer a quirky extra for a brand to offer, if it ever was. And any brands still devoting half-hearted efforts to their digital marketing really need to read The 2019 State of Social Report , as it offers game-changing insight for (and from) small, challenger and top-performing businesses. Someone needs to be manning every instance of your brand online, every social channel – and they need to know their stuff.

4 Ways Omnichannel Customer Experience Will Change in 2019

Oracle

Today, the omnichannel customer experience (CX) is quickly evolving into the core brand CX. Brands designing and delivering their omnichannel customer experience have more opportunities to get their CX right. Omnichannel is the new minimum threshold for brands. For the last few years, brands have focused on omnichannel delivery as one component of the CX. Today, competent omnichannel delivery is the minimum bar brands have to hit to compete successfully.

7 Hacks to Customize Your Surveys for Your Brand

GetFeedback

It’s what every company wants following a consumer’s experience with their brand. Today’s consumer wants a relationship with the companies he decides to do business with. This relationship can be established in many ways–social media interaction, personalized emails, customer service experiences, and by letting consumers put “faces” to the people behind a business. Surveys are also a way for a brand to keep its name in front of consumers’ eyes. Surveys.

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NetBase Social Media Industry Report 2019: Global Beauty Brands 

NetBase

Global beauty brands have lots of competition online in 2019 – and 2020 is shaping up for much of the same, but coming at them faster. The NetBase Social Media Industry Report 2019: Global Beauty Brands shares popular brand insight, which will inform your efforts as we head into the most wonderful time of the year for retailers: the holidays! And it offers an exploration of a variety of beauty brands’ online activity, particularly on social media.

100+ Customer Service Statistics & Facts of 2019

ProProfs Chat

Building Brand Loyalty. Access to trends and insights on customer experience is important for your brand to learn about the areas where you can improve your services and products. Around 54% of all consumers globally say they have higher customer service expectations than they did just one year ago. 75% of brands report that they are measuring customer engagement, but cannot define what it is. Takeaway: Customers today have higher expectations from brands.