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2018 Social Media Listening Winners – and Losers

NetBase

Like all years, 2018 offered a number of lessons in how to break new ground using social media. It also reminded us how easily things can go off track when you’re not using social listening to guide your efforts. Social Listening Losers. Insights Should Inform. Understanding Influencers. Live Trend Tracking.

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Event recap: Forrester CX NA Conference 2022

Lithium

In 2018 during the Lithium and Spredfast merger, the idea of centralization was first envisioned to change the way brands and customers interact. Customer data is everywhere – phone calls to the contact center, tweets, and posts on social media, customer transaction history, and a brand's online community. This one is simple.

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NetBase LIVE 2018 Brings Together Marketing Professionals to Discuss Trends in Social Media

NetBase

NetBase LIVE 2018 took place in LA and NYC for two days of unforgettable social media insights featuring marketing experts and thought leaders. Learn from recent attendees why NetBase LIVE is a must-see event for anyone working in marketing and why social media plays a huge part in today’s marketing campaigns.

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4 Ways to Improve Customer Experience in 2018 – guest post from CCW NOLA

ijgolding

In our modern business landscape, especially with the ever-growing presence of social media in our daily lives, providing consistent positive customer experiences has become critical to maintaining a favourable brand reputation. Design your website with user-experience in mind.

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The Customer Service and Experience Summit – a pan-European event focused solely on the changing face of customer experience and customer service

ijgolding

During the last ten years, I have attended many Customer Experience (CX) events around the globe. For the last 8 years, their annual event in the US has received rave reviews from practitioners – it is now coming to Europe! As the decade moved on, the search for ‘gold’ has become tougher and tougher. Customer What?

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What Does Brand Authenticity Look Like on Social Media in 2019?

Lithium

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media.

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What Does Brand Authenticity Look Like on Social Media in 2019?

Lithium

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media.