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Blue Ocean Promotes Amy Bennet Roach to Vice President, Sales and Marketing

BlueOcean

Blue Ocean, an award-winning provider of customer care solutions, is delighted to announce the promotion of Amy Bennet Roach to Vice President, Sales and Marketing. Amy joined the Blue Ocean team as Communications Manager in 2010, bringing with her a wealth of experience in marketing, advertising, communication, and public relations.

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Video Advertising: Key to Getting Customers Attention As Ad Blocking is Increasing

Natalie Petouhof

Tweet Searches for Influencer Marketing have grown 5x in 2015 according to a study from Google Trends from January 2016. And with content marketing a #1 priority for most CMOs as more and more sales are decided upon before even talking to a sales person. TubeMogul’s video advertising platform.

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Everything you need to know about the consumer of 2017

Vonage

When you consider how much your business needs to spend on advertising and promoting your product or service, this makes perfect sense. According to The 2015 Global State of Multichannel Customer Service Report , expectations around customer service are increasing. Consumers expect more today than a year ago.

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The Future of Brand Building is Customer Centricity

C3Centricity

They hoped that it would revive sales and give new vitality to their communications to better engage their customers in the new social world. In the 2015 Korn Ferry CMO Pulse Report , it confirmed that marketers need new skills and can no longer rely on creativity alone. Examine your advertising. Customer Centricity.

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4 New Tech Trends Marketers Need To Know About Holiday Advertising

iPerceptions

Overall, the NRF predicts retail sales will be 3.6 percent greater than 2015's revenue. For marketers, it is one of the most important times of the year. According to the National Retail Federation (NRF), the average U.S. consumer plans to spend about $935 this year.

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Customer Experience Transformation to win “Sports Event of the Year”, With Lynn LaRocca – CB52

Customer Bliss

In 2015, Sports Business Journal called The Belmont Stakes “The Sporting Event Of The Year.” Lynn also oversees a lot in her role: marketing, event planning, social media, hospitality and group sales, owner relations, media relations, and more. The 2015 Belmont Stakes. This helped break down silos.

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How smart brands measure customer intelligence ROI

Alida

Others use feedback to help advertising partners prove campaign ROI, which strengthens partnerships and increases ad sales. The media giant gathers feedback on advertising, editorial content and product ideas. Research from this one study alone drove more than $500,000 in advertising sales and $3.2

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