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A new era of experience branding: The KPMG Nunwood Customer Experience Excellence Centre 2015 UK Analysis

ijgolding

For the last six years, Nunwood (now a part of the KPMG family) have been assessing how customer centric well known brands are across three continents. It was a sentiment I very much agreed with – you can read more about the 2014 results here. A brand is no longer a marketing confection, sustained by persuasive advertising.

Analysis 120
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Choose to Chat: How to Improve Healthcare Through Conversations with Patients

Customer Bliss

A 2017 Minnesota Department of Health report review of tests, ordered by physicians in the state in 2014, validates the need for such conversations. Using Design to Improve Patient Communications. New startups are disrupting the healthcare space, and they are leading the way to better patient communications. Click To Tweet.

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Why Customer Support Email Should Be Considered Sacred

Experience Investigators by 360Connext

It’s a chance to show your brand at its finest. Speaking of personality, here are a couple unexpected efforts made by brands to inject some personality into typically boring language. Why One Bad Customer Interaction Could Haunt Your Brand. Added by Anne Reuss on Jan 31, 2014. Added by Anne Reuss on Feb 28, 2014.

e-support 274
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Top 10 BOB Blog Posts of 2014: Empathy, Big Data and Metrics

Bob Hayes

I’ve counted the pageviews of each blog post for 2014 and present them here in my end-of-year summary. blog posts for 2014 were: Got Empathy? : statistics, business acumen, computer programming, communication), data scientists also need to apply the scientific method to uncovering value from their data. The top 10 B.O.B.

Metrics 76
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Big Promises, Small Promises: Can Your Organization Keep Both?

Kerry Bodine

JetBlue built its brand on being a different kind of airline. In November 2014, JetBlue announced that it would be adding baggage fees and reducing leg room – and on June 30, 2015, the airline kept that promise to investors. Not tomorrow, not next week, and not next year – but for the life of your brand. But that’s not all.

Airlines 184
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Brand Move Roundup – April 27, 2020

C Space

The Brand Move Roundup – April 27, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Brand Move Roundup – April 27, 2020. An average of 15.6

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Getting Your Board to Embrace Customer Experience, With Maury Kask – CB72

Customer Bliss

We’ll get into further detail later: Brand. It was organized around a central timeline, which Maury himself “marched along to” as he communicated with the Board. The communication was always rooted in “why.” Maury has phased out the work this way: 2012-2014: Closing the necessary gaps.